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Data Center Sales & Marketing Institute (DCSMI)
United States
Приєднався 4 кві 2018
The Data Center Sales & Marketing Institute (DCSMI) is a boutique business advisory, consulting, and training firm for data center providers as well as IT, facilities, construction, real estate, and sales and marketing companies that partner with data center providers.
DCSMI specializes in go-to-market (GTM) and webinar-led growth (WLG) for the data center industry. The firm empowers data center professionals across GTM teams, including sales, marketing, customer success (CS), product, channel partnerships, and C-suite executive sponsors.
DCSMI also produces and hosts several related media properties, including the Data Center Go-to-Market Podcast, Data Center Sales and Marketing Newsletter, and Data Center Sales and Marketing Webinars.
DCSMI specializes in go-to-market (GTM) and webinar-led growth (WLG) for the data center industry. The firm empowers data center professionals across GTM teams, including sales, marketing, customer success (CS), product, channel partnerships, and C-suite executive sponsors.
DCSMI also produces and hosts several related media properties, including the Data Center Go-to-Market Podcast, Data Center Sales and Marketing Newsletter, and Data Center Sales and Marketing Webinars.
Ep. #66 Gregory Ratcliff, Chief Innovation Officer of Vertiv | Data Center Go-to-Market Podcast
www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
In episode #66 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Greg Ratcliff, the Chief Innovation Officer at Vertiv. Greg shares his unique career journey and insights into Vertiv's innovation process, from technology transfer to collaboration with industry organizations. Listeners will gain valuable advice for early-career and mid-career professionals looking to enter or advance in the data center industry. Greg also discusses the sector's major challenges, including power and water constraints, and how Vertiv is leveraging AI to improve efficiency. This episode is a must-watch for anyone interested in the future of digital infrastructure and critical facilities.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:50 Introducing Gregory Ratcliff, Chief Innovation Officer at Vertiv
1:11 The Career Journey to Chief Innovation Officer at Vertiv
2:33 The Difference Between Innovation and Engineering at Vertiv (And the Technology Handoff)
3:33 Lithium Batteries and Liquid Cooling in Data Centers (From Idea to a Vertiv Product)
5:00 Innovation Management Organizations: Innov8rs and UIDP (University-Industry Demonstration Partnership)
7:15 Advice on Entry-Level Data Center Jobs and Career Paths
9:26 Advice to Mid-Career Digital Infrastructure Professionals on the Data Center Ecosystem
12:12 How Military, Banking, Finance, Aviation, and STEM Drive the Data Center Engineering Talent Pipeline for Vertiv
15:04 Biggest Data Center Industry Challenges and Mistakes Being Made in Metro Areas by Big Data Center Developers
17:16 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
17:53 Geographic Differences in Data Center Energy Management with Water and Power Constraints
19:56 Rethinking How to Measure Data Center Efficiency
20:56 The Future of Chief Innovation Officers at Vertiv in the Data Center Ecosystem (Planning and Strategy)
22:53 What Drives Vertiv’s Innovation Pipeline (Gina O'Connor at RPI: Scouts and Liasons)
26:48 AI Impact: Grammarly, Specialized Tools (IP Patent Searching), Perplexity Showing Sources
30:02 AI Coding Pilots at Vertiv | More Projects and Releasing Products Faster
32:29 Infrastructure Masons: Santiago Suinaga and Dean Nelson
33:06 Gregory W. Ratcliff | Connect with on LinkedIn, and Follow on LinkedIn and X with #innovation #Vertiv
34:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#dcsmi #datacentergtm #colocation #criticalfacilities #datacenter #datacentercareer #datacenterefficiency #datacenterenergy #datacenterengineering #datacenterindustry #datacenterinnovation #datacenterplanning #datacenterpower #datacentersolutions #datacenterstrategist #datacentertechnology #digitalinfrastructure #edge #hyperscale #innov8rs #innovation #techleadership #uidp #vertiv
In episode #66 of the Data Center Go-to-Market Podcast, host Joshua Feinberg sits down with Greg Ratcliff, the Chief Innovation Officer at Vertiv. Greg shares his unique career journey and insights into Vertiv's innovation process, from technology transfer to collaboration with industry organizations. Listeners will gain valuable advice for early-career and mid-career professionals looking to enter or advance in the data center industry. Greg also discusses the sector's major challenges, including power and water constraints, and how Vertiv is leveraging AI to improve efficiency. This episode is a must-watch for anyone interested in the future of digital infrastructure and critical facilities.
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:50 Introducing Gregory Ratcliff, Chief Innovation Officer at Vertiv
1:11 The Career Journey to Chief Innovation Officer at Vertiv
2:33 The Difference Between Innovation and Engineering at Vertiv (And the Technology Handoff)
3:33 Lithium Batteries and Liquid Cooling in Data Centers (From Idea to a Vertiv Product)
5:00 Innovation Management Organizations: Innov8rs and UIDP (University-Industry Demonstration Partnership)
7:15 Advice on Entry-Level Data Center Jobs and Career Paths
9:26 Advice to Mid-Career Digital Infrastructure Professionals on the Data Center Ecosystem
12:12 How Military, Banking, Finance, Aviation, and STEM Drive the Data Center Engineering Talent Pipeline for Vertiv
15:04 Biggest Data Center Industry Challenges and Mistakes Being Made in Metro Areas by Big Data Center Developers
17:16 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
17:53 Geographic Differences in Data Center Energy Management with Water and Power Constraints
19:56 Rethinking How to Measure Data Center Efficiency
20:56 The Future of Chief Innovation Officers at Vertiv in the Data Center Ecosystem (Planning and Strategy)
22:53 What Drives Vertiv’s Innovation Pipeline (Gina O'Connor at RPI: Scouts and Liasons)
26:48 AI Impact: Grammarly, Specialized Tools (IP Patent Searching), Perplexity Showing Sources
30:02 AI Coding Pilots at Vertiv | More Projects and Releasing Products Faster
32:29 Infrastructure Masons: Santiago Suinaga and Dean Nelson
33:06 Gregory W. Ratcliff | Connect with on LinkedIn, and Follow on LinkedIn and X with #innovation #Vertiv
34:28 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
#dcsmi #datacentergtm #colocation #criticalfacilities #datacenter #datacentercareer #datacenterefficiency #datacenterenergy #datacenterengineering #datacenterindustry #datacenterinnovation #datacenterplanning #datacenterpower #datacentersolutions #datacenterstrategist #datacentertechnology #digitalinfrastructure #edge #hyperscale #innov8rs #innovation #techleadership #uidp #vertiv
Переглядів: 4
Відео
Ep. #65 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 1712 годин тому
www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #65 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies to overcome commoditization and fill your colocation data center space. Discover how to adapt your sales and marketing approach to the changing buyer preferences, including leveraging thought leadership content, event...
Ep. #64 Jeremy Coyle, Account Manager at MSA (Management Science Associates) | Data Center Go-to-...
Переглядів 3616 годин тому
www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #64 of the Data Center Go-to-Market Podcast, Joshua Feinberg interviews Jeremy Coyle, an account manager at MSA (Management Science Associates) in Pittsburgh. Jeremy shares his unique career journey from telecommunications to the data center industry, highlighting the advantages of working fo...
Ep. #63 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 97День тому
www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #63 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies for growing your data center solutions, asset liquidation, safety, and immersion cooling businesses. Discover how to increase brand awareness, position your team as trusted advisors, connect with key decision-makers, ...
Ep. #62 Emil Sayegh, Serial Tech and Data Center CEO at PGI | Data Center Go-to-Market Podcast
Переглядів 4114 днів тому
www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #62 of the Data Center Go-to-Market Podcast, industry veteran Emil Sayegh shares his expertise on the evolving challenges and opportunities in the digital infrastructure space. Learn strategies for simplifying complex concepts, communicating the benefits of data centers, and attracting top ta...
Ep. #61 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Переглядів 2214 днів тому
www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode #61 of the Data Center Go-to-Market Podcast, you’ll learn proven strategies to grow your data center business. Discover how to identify the right target customers for a telecommunications provider, reach decision-makers as a data center marketing consultant, and leverage a digital infrastruct...
Ep 60 Eckart Zollner, Business Development @ Digital Parks Africa | Data Center Go-to-Market Podcast
Переглядів 4921 день тому
www.dcsmi.com/newsletter Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In Episode #60 of the Data Center Go-to-Market Podcast, Eckart Zollner of Digital Parks Africa shares invaluable insights on navigating the complex sales journey in the data center industry. You'll learn strategies for building trust with prospects, differentiating your services, and adapting to changin...
Ep. #59 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 2721 день тому
Ep. #59 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
The FUTURE of Data Center Sales and Marketing is Here! | Data Center Go-to-Market Podcast
Переглядів 8121 день тому
The FUTURE of Data Center Sales and Marketing is Here! | Data Center Go-to-Market Podcast
Ep. #58 Pierre Ellow, Business Development @ Pronomic Data Center | Data Center Go-to-Market Podcast
Переглядів 6328 днів тому
Ep. #58 Pierre Ellow, Business Development @ Pronomic Data Center | Data Center Go-to-Market Podcast
Ep. #57 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Переглядів 52Місяць тому
Ep. #57 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Ep. #56 Benjamin Myers, National Accounts Sales Exec at DH Pace | Data Center Go-to-Market Podcast
Переглядів 56Місяць тому
Ep. #56 Benjamin Myers, National Accounts Sales Exec at DH Pace | Data Center Go-to-Market Podcast
Ep. #55 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Переглядів 62Місяць тому
Ep. #55 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Ep. #54 Gabe Andrews, Vice President of Operations at Nautilus Data Technologies | Data Center Go...
Переглядів 53Місяць тому
Ep. #54 Gabe Andrews, Vice President of Operations at Nautilus Data Technologies | Data Center Go...
Ep. #53 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Переглядів 38Місяць тому
Ep. #53 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Ep. #52 Dr. Priyanka Ray, Global GTM Cloud Migration & Modernisation Lead @ IBM | Data Center Go-to-
Переглядів 178Місяць тому
Ep. #52 Dr. Priyanka Ray, Global GTM Cloud Migration & Modernisation Lead @ IBM | Data Center Go-to-
Ep. #51 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Переглядів 46Місяць тому
Ep. #51 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Ep. #43 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 19Місяць тому
Ep. #43 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Ep. #49 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 352 місяці тому
Ep. #49 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Ep. #48 Jon Summers, Research Leader @ RISE Research Institutes of Sweden | Data Center Go-to-Market
Переглядів 422 місяці тому
Ep. #48 Jon Summers, Research Leader @ RISE Research Institutes of Sweden | Data Center Go-to-Market
Ep. #47 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Переглядів 332 місяці тому
Ep. #47 Joshua Feinberg, CEO at DCSMI | Data Center Go-to-Market Podcast
Ep. #46 Svante Horn, CEO & Co-Founder @ Scandinavian Data Centers | Data Center Go-to-Market Podcast
Переглядів 372 місяці тому
Ep. #46 Svante Horn, CEO & Co-Founder @ Scandinavian Data Centers | Data Center Go-to-Market Podcast
Ep. #45 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 302 місяці тому
Ep. #45 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Ep. #44 Viggy Hegde, VP of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast
Переглядів 542 місяці тому
Ep. #44 Viggy Hegde, VP of Marketing at Compu Dynamics | Data Center Go-to-Market Podcast
Ep. #50 Tsafrir Lahav, VP of Global Sales at AimBetter | Data Center Go-to-Market Podcast
Переглядів 412 місяці тому
Ep. #50 Tsafrir Lahav, VP of Global Sales at AimBetter | Data Center Go-to-Market Podcast
Ep. #42 Patricia Alvina, Sales Manager ASEAN at Siemens Singapore | Data Center Go-to-Market Podcast
Переглядів 382 місяці тому
Ep. #42 Patricia Alvina, Sales Manager ASEAN at Siemens Singapore | Data Center Go-to-Market Podcast
Ep. #41 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 402 місяці тому
Ep. #41 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Ep. #40 Mark Bjornsgaard, Founder & CEO @ Deep Green Technologies | Data Center Go-to-Market Podcast
Переглядів 1002 місяці тому
Ep. #40 Mark Bjornsgaard, Founder & CEO @ Deep Green Technologies | Data Center Go-to-Market Podcast
Ep. #39 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Переглядів 303 місяці тому
Ep. #39 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Ep. #38 Adam Gibson, VP of Global DC Development of Megaport | Data Center Go-to-Market Podcast
Переглядів 693 місяці тому
Ep. #38 Adam Gibson, VP of Global DC Development of Megaport | Data Center Go-to-Market Podcast
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What's **your** favorite data center innovation strategy?
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What's **your** favorite way to improve lead generation for colocation data centers?
Excellent
Thanks!
My favorite part of the data center that I would never see is the various kinds of servers. Database is my favorite computer application, even though word processing is my springboard. 💙
Thanks for sharing your thoughts.
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What's **your** favorite data center sales strategy?
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What's **your** favorite way to market and sell data center solutions?
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What's **your** favorite way to grow a digital infrastructure business?
What's **your** favorite way to find the right data center customers?
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What's **your** favorite business development strategy for data center operators?
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Nicely done.
Thanks Adam
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What's **your** favorite data center sales strategy?
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What's **your** favorite takeaway from the FUTURE of Data Center Sales and Marketing?
What's **your** favorite business development strategy for growing a data center-related business?
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I like your presentation
Thanks Henry
What's **your** favorite way to grow a data center-related business?
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What's **your** favorite way to drive go-to-market results in data center physical security, construction, and facilities management?
nice
Thank you
What's **your** favorite way to improve how you attract specific data center companies/accounts?
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What's **your** favorite data center sales and marketing strategy?
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What's **your** favorite way to improve sales and operations for a data center-related business?
Hi, Josh. Great content as usual. Where can I go to find a mentor in this industry? I'm attending SMU's Datacenter Master's program in Fall, and I'd like to get a head start in the industry before my program starts.
Hi Paulo Congratulations on being accepted into SMU's Datacenter Master's program. It has a fantastic reputation in the industry. And it's a beautiful campus. Please feel free to connect with me on LinkedIn. Career-wise, what are you looking to do while in school? And when you graduate? What do you do now?
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What's **your** favorite go-to-market (GTM) strategy for cloud migration and modernization consulting?
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What's **your** favorite sales and marketing strategy for data centers, digital infrastructure, and critical facilities?
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