Surfing Champion Mindset & Marketing Success with Christo Hall, who is the co-founder of Basic Bananas, Australia’s leading marketing mentoring organization for business owners.
From Professional Surfer to Renowned Entrepreneur, Christo is regularly featured in a range of media for his creative marketing and business ideas including: The Today Show (Channel Nine live TV), a regular on radio including 2UE and 2GB radio, Virgin Inflight Entertainment, TEDx and many more.
He is the author of his book ‘Beyond the Break’ and co-author of 2 number one international bestselling marketing books ‘Perception’ and ‘Bananas About Marketing’.
He has presented on business stages all around the globe.
Christo has developed a reputation for being a highly sought after business mentor having assisted to add millions in additional revenue to his client’s bottom line.
He has a sixth sense for business and a unique ability to go from big picture visions to the finest of details.
Christo was a professional surfer for 9 years competing on the international circuit and won the Australian Masters National Surfing title in 2022! We talk about lessons learnt from professional surfing, mindset is key in business, sport or a hobby, the marketing ecosystem, what to focus on for business growth, plus much more!
Key Moments in the Episode
1:23 Christo Hall’s introduction on being a professional surfer full time out of school and then got into the surf industry business.
While still competing he started to do business in parallel where he ended up with a surfboard manufacturing business, which he sold to surf schools.
Eventually they became the biggest manufacturer in Australia.
Then he got into building websites and sold a few, which got him interested in the internet marketing side of things.
He ended up mentoring a few people and eventually a few private colleges started inviting him to share about his success in his businesses.
He formed Basic Bananas in 2009, where he has mentored thousands of people through their mentoring program.
Their team has facilitated face to face workshops in seven cities in Australia, in Auckland, New Zealand, 3 cities in Switzerland, a couple of cities in Sweden, 5 cities in Canada, US, and throughout California, Texas, and Oregon.
7:37 Lesson from professional surfing that can be applied to businesses.
15:34 Overcoming limiting beliefs
23:16 Managing your inner critic.
27:36 Creating a marketing ecosystem
39:11 One key piece of advice: “Your focus is your real power.”
Website: www.basicbananas.com/
Book: www.basicbananas.com/beyond-the-break/
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