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5ForFifty
United States
Приєднався 6 жов 2008
I’m really optimistic about the next 20 years in the Home Service industry. That’s why I’m all in, investing my time and money into service companies, as well as technology, education, and real estate that support home service businesses.
Over the past two decades, I’ve bootstrapped three companies to 8-figure annual revenues and sold a leading software company in August 2019.
Based on what I’ve learned, I share free ‘how-to’ content to help you get where you want to go.
I believe that five years of hard work, focused on the right actions for yourself and your business, will completely transform the rest of your life. Most people trying to sell you something will claim you can get what you want in 12 to 24 months-that’s BS. It takes five years. But five years is a small investment in the grand scheme of your life.
If you’re willing to invest the time and do the work, this content is made for you.
- Jonathan Pototschnik
Over the past two decades, I’ve bootstrapped three companies to 8-figure annual revenues and sold a leading software company in August 2019.
Based on what I’ve learned, I share free ‘how-to’ content to help you get where you want to go.
I believe that five years of hard work, focused on the right actions for yourself and your business, will completely transform the rest of your life. Most people trying to sell you something will claim you can get what you want in 12 to 24 months-that’s BS. It takes five years. But five years is a small investment in the grand scheme of your life.
If you’re willing to invest the time and do the work, this content is made for you.
- Jonathan Pototschnik
If I Wanted To Become a Lawn Care Millionaire, I'd Do This [FULL BLUEPRINT]
Want to become a millionaire in the lawn care and landscape industry? In this video, I’ll show you the exact steps to build a $1M net worth in just five years. Whether you’re starting from scratch or growing an existing business, I’ll break down the strategies, milestones, and key decisions you need to make to reach your goal.
You’ll learn:
The best business model for creating wealth in lawn care and landscaping.
How to choose high-value services that drive growth and profits.
Why recurring revenue and strong retention are the keys to building a million-dollar business.
How to maximize cash flow, minimize waste, and reinvest for rapid growth.
This isn’t just theory-it’s a proven playbook for entrepreneurs ready to dominate the green industry. If you’re serious about scaling your business, building long-term wealth, and achieving financial freedom, this is your roadmap.
🍿 WATCH NEXT:
Get This Right. Get Rich. - ua-cam.com/video/6zrTAzlmYbk/v-deo.html
💬 Let’s Connect:
Have questions about building your business? Drop them in the comments, and I’ll personally respond.
📌 Don’t forget to like, subscribe, and hit the bell icon for more actionable advice on growing your lawn care and landscaping business.
🌍 My website - www.5ForFifty.com
You’ll learn:
The best business model for creating wealth in lawn care and landscaping.
How to choose high-value services that drive growth and profits.
Why recurring revenue and strong retention are the keys to building a million-dollar business.
How to maximize cash flow, minimize waste, and reinvest for rapid growth.
This isn’t just theory-it’s a proven playbook for entrepreneurs ready to dominate the green industry. If you’re serious about scaling your business, building long-term wealth, and achieving financial freedom, this is your roadmap.
🍿 WATCH NEXT:
Get This Right. Get Rich. - ua-cam.com/video/6zrTAzlmYbk/v-deo.html
💬 Let’s Connect:
Have questions about building your business? Drop them in the comments, and I’ll personally respond.
📌 Don’t forget to like, subscribe, and hit the bell icon for more actionable advice on growing your lawn care and landscaping business.
🌍 My website - www.5ForFifty.com
Переглядів: 853
Відео
I’m 90% Sure This Year Will Be Brutal for Your Lawn Care Business
Переглядів 1,5 тис.12 годин тому
Unfortunately, odds are this won't be a good year for your lawn care & landscape business. Here's why. 🌍 My website - www.5ForFifty.com WHO AM I? Hey 👋, I’m Jonathan Pototschnik; many friends call me JP. I’ve been an entrepreneur my whole life, with a brief detour working for a software company from age 20 to 24. I’ve had some incredible wins, like building multiple companies to 8-figure annual...
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From a Kid’s Ferrari Dream to Building Multiple 8-Figure Businesses
Переглядів 692Місяць тому
In this powerful 1-hour and 15-minute interview my friend Josh Latimer of Warplan interviews me, I dive deep into what it takes to build multiple companies to 8-figure annual revenues. We discuss the driving motivations behind my journey, the critical lessons I’ve learned, and why so many business owners get stuck and never reach their full potential. From delayed gratification and building con...
Custom Software Will Destroy Your Home Service Business (WATCH THIS)
Переглядів 1,2 тис.Місяць тому
Thinking about building custom software for your company? Or, building software to sell to your competitors? STOP. In this video, I’m breaking down exactly why creating your own software is one of the worst decisions you can make for your business. I’ll share real-world examples of the hidden challenges, skyrocketing costs, and endless headaches that come with building and managing custom softw...
5 Years with a Robot Mower: My Final Verdict (Full List of Pros & Cons)
Переглядів 247Місяць тому
After five years of living with a robot mower, I’ve seen it all-the features I love, the quirks I’ve learned to accept, and the problems I never expected. In this video, I share a complete list of pros and cons from a homeowner’s perspective, plus my honest verdict on whether I’d recommend a robot mower after all this time. If you’re thinking about implementing robot mowers in your business, th...
Steps from $0 To $1 Million. FAST
Переглядів 316Місяць тому
I've got a new video series coming called "Roadmap to $1 Million Dollars". I'm going to break down step by step what it takes on a daily, weekly, and quarterly basis. Find out what you need to learn and do to go from $0 to a $1 million dollar business. If you want a copy of the roadmap please visit 5forFifty.com. Please leave any comments or questions below. 🍿 WATCH NEXT: How to Sell Your Busin...
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Переглядів 6162 місяці тому
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Much appreciated Jonathan, I love the idea of health, fitness, focus and deadlines. Thanks buddy!
As as service business what do you think about Dryer Vent Cleaning? Been doing it now for 9 months and avg ticket is $355. Will finish at about 135k for the full year. Not a lot of competition, I think it’s because there is still weak demand but it’s growing. Demand tends to be reactive customers. My feeling is that ranking at the top of Google is probably the most important marketing driver. Thoughts?
Based on your initial numbers and success, I find it interesting. Never heard of it. My primary thought - is there much search traffic for this service? How much traffic can you really buy w/ Adwords. Based on ticket size Adwords, based on conversion cost, might be difficult to make work. SEO/organic will be critical. #1 thing I always think about is can I get to the buyer? apparently, you've been doing something. and can I get to enough buyers to build a big business? Maybe this isn't a one-service company. probably a couple services. You need to get LTV up so you can afford the marketing (i'm assuming its not an annual service?). Regarding search, you might need to rank on a bunch of adjacent topics - meaning they aren't looking directly for dryer vent cleaning - they are looking for something else you provide info on and insert the concept of vent cleaning into the conversation. I'd also be thinking about who I need to partner with who can refer me. I assume appliance repair companies provide this service. If not, I'd want to partner with them and have them start endorsing me/referring me.
What would you do the table was turned around Trump green opposet
Are you asking 'What to do if Trump takes an opposing stance on green (environmental) issues'?
Legendary no BS video! Such good punctual information for marketing and mindset
Great to hear!
Would you do any marketing if you already get more leads than you can keep up with in the spring? Leads come from our website and referrals.
Do you have enough leads year-round or just during spring? The fast answer is that I would focus on scaling up marketing/recruiting for team members before scaling up marketing for customers. You want to get to a point where you are marketing you're business year-round. By marketing, I'm referring to both client acquisition and client expansion (upsell). During slower periods when there aren't as many buyers you dial it back but you never completely stop.
This is the first time I’ve seen your content. Excellent video!
Welcome. Thanks!
So much amazing value as always. Thank you so much Jonathan!
You're welcome.
Yeap
Another great video. Thanks! Are those shirts for sale anywhere yet?
Interestingly, I keep getting this question. No, don't love the idea of selling them, maybe someday I'll figure out a way to give them out.
Great video! Not sugar coated and straight to the point! Thank you
Happy to hear it. You're welcome.
Good video JP keep up the efferts Were hungry for the brain food
I'm committed. Hoping to get this channel to grow.
When I was 20 years old I passed out 10,000 fliers by myself. I knocked as many doors as I could. I only had a Pontiac Grand Am and push mower. That was 19 years ago. All I had was a dream. If you want it bad enough, you will go through the pains. 19 years in business and 2 days ago my insurance canceled my company for doing too much commercial snow revenue out of the blue. I got a 60 day notice. I looked at it as an accomplishment of being so big not even my company insurance is comfortable. Guess what I’ll find new coverage and my company will have more wrenches thrown at it. I can’t wait.
Awesome example. Whatever it takes! You're either serious, or you aren't. If you want it bad enough, there is always a way.
Question about websites. I have been using inexpensive templated websites for years and always been ranked high in my community. What is so much better about paying thousands for a web company to do it for me? What am I missing?
Look at any website Lawn Line Marketing is doing and you will understand what it can do for you.
To simply say 'template website' isn't a fair description. Some of the template website builders have gotten fairly good and fairly flexible. More what I'm referring to is how good is it at driving organic traffic (SEO), how good is the design and copy (conversion), can you embed Google Tag manager (or similar) and other tracking (for paid traffic), can you embed Google Analytics. Etc. Etc. Most of the 'template' websites are super basic. You're website is so important that there comes a day it makes sense to upgrade and get more sophisticated. That usually involves something more sophisticated and customizable.
They put a lot of work into the sites they build. There is a lot of logic involved in the construction of the site, and there is more going on in the backend than most people might be aware of.
Most companies are a rip off. Be very careful. Pay on performance if you can (as far as paid ads). As far as template...all that matters is people convert when they hit it. I don't do websites for people but can take a look and point you in the right direction if you share the site. (former lawn biz owner, sold biz and website I built for it was the main asset)
You are the "Goat" of service business education. such good information.
THANK YOU.
What about the biology in the soil that are going to keep people alive in the future
Based on what I understand of your business, what you're doing is important, go big. Its valuable.
Im ready.
👊
Whats up.
👋
1st
👊
Way to go!
We are a 500k lawn maintenance business, is there a CRM you would suggest we implement?
Are you planning to keep the business around this size or are you planning to grow it past 1M? And, longer term, will you personally primarily use the software or will you have someone on your team be the primary user?
This is exactly what I needed to hear. I know what i have to do, but I've been dreading it and putting it off. I just blocked out a whole day to focus on the problem. Thank you 🙏
Good luck!
Man. I agree with you.
👍
What a pleasant surprise!!!! It was a pleasure meeting you in person at the service edge conference in 2023
Glad you found the channel... good to see you.
I'll take a shirt, JP.
The domino talk was at SA 5 it was a great speech
That's right. Figured it was an SA talk.
Thanks John for another great video!
Thx Ezra.
Lawn Care Millionaire?
Are you asking if I'm the same guy from that channel? If so, yes.
I’m showing this to our small team. It will help us work together especially the daily challenges/ wins
👍
@@5ForFifty we did it this morning for yesterday wins/ challenges. Helped us know what’s we are all dealing with right now.
Thank you JP! This video is a keeper. Saved!
You're welcome!
This is good stuff, actionable advice.
Great to hear.
Incredibly well said. We are all grateful to have you back!
Appreciate that.
Whats the venmo. I want a shirt. I'll Sport it.
Hey Andrew... someday I'll make some. No need to pay.
I’ve been reading the 12 week year and it’s helped me a ton already these 3 weeks in 2025. Great video Johnathan!
I bought that book a long time ago but never read it. Sounds like I should.
Your voice has been missed the last few years. It's good to have you back Johnathan.
Thanks for that... appreciate it.
Thanks for the inspiration, JP!
👍
I am the problem. Hard to disagree with you.
As owners/leaders, we are ultimately responsible.
Great info, Thank Jon!
👍
Can you make a video of frame works ? Or mindsets that will get someone over 1 million.
I put it on my list. List is getting long... can't promise when. As I start to release content for the Roadmaps, some of this will be covered.
It's so important to plan out your goals for this year and keep things moving in the right direction! Great video
100% agree
Excellent video!! Sales and marketing is a key factor to help you stand out in your market!
I email invoices and get paid when the customer feels like paying. Sometimes fast, sometimes slow. So, what's the process to collect new customers card info so that I can charge it after service? Do they have to fill out a form or do you take their card info over the phone?
There are two options: take over the phone or have them input via a portal (if the software you use supports it). If they input via a portal, the service doesn't start until the information is received. By portal, I am referring to a way your software can securely capture credit card information. Building a form usually doesn't support the security you need. Let me know if I need to expand on this explanation.
Maui🤙🏽
You made a video many years ago about credit cards on file and SA. I signed up next day, forced everyone on card. Changed my life completely. Forever thankful. I made it a goal to comment on all your videos to help your algorithm. Hopefully it helps.
Thanks really nice of you!
luckily we only accept cards on file. How do i purchase 5forfifty shirt? ha
Someday, I'll make more, and you can have one.
I'll buy one too when you make them.
Thanks JP! I am learning a lot and really appreciate the content! Keep it up!
Excellent to hear.
Great video mate. The squirrel on the window wanted to hear about !
He was drinking from our fountain.
Great content!
👍
squrarl
99% of the people won’t implement these tips because they are too scared. I am so thankful I listened 10+ years ago to your videos and actually did what you said. The only issue I’ve had is my prices at one point did get way too high which drove conversion ratio way down to less than 20%. I had to figure out the why I had such overhead. That took a bit to figure out for some reason.
It is possible to raise prices too high. I seldom see it because most of us have been underpriced. That's why strong, consistent marketing is so critical... to overcome that slowdown and allow you to have higher than average prices.
Great tips!
👍