In this episode of Winning in Professional Services, we discuss the significance of humanizing your brand in a competitive market. We delve into what it means to make your company feel like a real, personable entity rather than a faceless corporation. Topics covered include showing real people and personalities, being honest and upfront, and standing for core beliefs. We also share practical strategies for humanizing your brand, such as avoiding stock photos, using videos, conducting employee interviews, and maintaining regular, face-to-face communication with clients. Join us for actionable advice on building trust, authenticity, and emotional connections with your audience.
Connect on LinkedIn:
Scott Pressimone: www.linkedin.com/in/scottalanpress/
Matteo Trovato: www.linkedin.com/in/matteotrovato/
Winning In Professional Services: wipspod.com/
Growth Connect: growthconnect.io/
RevPath: www.revpathplus.com/
⏱️ Timestamps:
00:00 Introduction to Humanizing Your Brand
00:37 Defining Humanizing Your Brand
02:15 The Shift in Brand Perception
04:21 Building Trust and Authenticity
05:15 Personal Experiences and Insights
10:08 Practical Steps to Humanize Your Brand
11:27 Using Media to Showcase Values
13:14 Engaging Content and Social Media Strategies
21:14 Maintaining Human Connection Post-Sale
22:54 The Power of Personalized Communication
27:47 Final Tips and Photo Shoot Ideas
34:16 Conclusion and Call to Action