SPARK Centennial has collaborated with James Lopez - magician, immersive creator and founder of The Exposure Project, to create a unique training video exclusive to the Centennial business community. The recorded learning video focuses on playtesting, a method experience designers use throughout an entire design process to gain insights into whether the experience is achieving the intended goals. James covers the history and different types of playtesting as well as how to design an effective playtest on your own. Real world examples are shared to better understand how the process works and the benefits they provide to your business goals.