Unlock the power of video marketing for your small business with expert videographer Chris Lawler! In this episode, we break down actionable strategies to help you tell compelling stories, boost conversions, and maximize the impact of your video content. Whether you're in landscaping, health and wellness, financial services, or other service-based industries, Chris shares the insider tips you need to transform your video marketing strategy.
From effective pre-production planning and content strategy to repurposing your content for multiple platforms like UA-cam, Facebook, and LinkedIn, Chris covers it all. You'll learn how to avoid common mistakes, focus on driving results, and leverage the full potential of storytelling in your video marketing.
Tune in now to learn how video storytelling can be the game-changer your business needs for building lasting customer relationships!
Key Takeaways:
The importance of video in small business marketing
How to use storytelling to connect with your audience
Tips for creating high-conversion videos
The value of repurposing content across platforms
Common mistakes businesses make in video marketing
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Connect with Madeleine @Succeeding Small
Website: succeedingsmall.co
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TikTok: www.tiktok.com/@succeedingsmall
UA-cam: www.youtube.com/@succeedingsmall
Connect with Chris Lawler
Website: www.altitudeproductionsco.com/
Facebook: altitudeproductionsco
LinkedIn: www.linkedin.com/in/chris-r-lawler/
UA-cam: www.youtube.com/@altitudeproductionsco/videos
TimeStamps:
00:00 Introduction to Video Marketing for Small Businesses
01:43 Meet Chris Lawler: Expert Videographer for Small Business Video Marketing
03:18 The Power of Storytelling in Video Marketing
05:42 How to Define Your Target Audience and Craft a Compelling Message
11:04 Building Effective Marketing Funnels for Small Businesses
15:13 DIY vs. Outsourcing: What’s Best for Video Content Creation
15:43 Pre-Production Tips for High-Impact Video Marketing
16:07 Avoid These Common Video Marketing Mistakes
16:26 How to Batch and Script Your Video Content for Efficiency
17:25 Using AI Tools Like ChatGPT in Video Production
18:40 How to Choose the Right Videographer for Your Business
19:56 Maximizing Video Reach on UA-cam and Social Media
20:37 How UA-cam SEO Can Help Grow Your Business
24:18 Repurposing Your Video Content Across Platforms
26:13 Long-Term Strategy: Why Patience is Key in Video Advertising
28:20 Final Thoughts and How to Connect with Chris Lawler