- 234
- 41 929
Amati & Associates
Poland
Приєднався 14 жов 2014
Unleashing High Potentials
Shaping Futures: Crafting Impactful and Relevant Brands and Pioneering Innovations.
We nurture growth, innovation, and excellence, ensuring every partnership is a step toward achieving aspirations beyond the ordinary.
Our primary collaboration focus is engaging with high-potential organizations operating within the consumer goods sector and industrial manufacturers. These businesses typically share one or more of the following distinct traits:
1) Great Products - An excellent product needs a brand. Products can often be built through a simplified Marketing Mix, such as the 2Ps: Product and Price.
2) Valuable Offerings. A well-designed offering needs a magical touch, e.g., more robust consumer and customer insights and a better-defined and focused brand positioning.
3) Local Jewels. A local gem ripe for international acceleration is a Product or Brand in need of an effective and affordable Internationalization Strategy.
Shaping Futures: Crafting Impactful and Relevant Brands and Pioneering Innovations.
We nurture growth, innovation, and excellence, ensuring every partnership is a step toward achieving aspirations beyond the ordinary.
Our primary collaboration focus is engaging with high-potential organizations operating within the consumer goods sector and industrial manufacturers. These businesses typically share one or more of the following distinct traits:
1) Great Products - An excellent product needs a brand. Products can often be built through a simplified Marketing Mix, such as the 2Ps: Product and Price.
2) Valuable Offerings. A well-designed offering needs a magical touch, e.g., more robust consumer and customer insights and a better-defined and focused brand positioning.
3) Local Jewels. A local gem ripe for international acceleration is a Product or Brand in need of an effective and affordable Internationalization Strategy.
The British Way | Victoria Scally
Filiberto Amati explores international marketing, consumer trends, and brand strategies. He is joined by Victoria Scally, an experienced brand builder from the UK, who shares her insights on launching and growing brands in the competitive British market. The discussion covers the importance of understanding cultural nuances, leveraging customer insights, and choosing the right media mix. Victoria emphasizes strategic thinking, the power of saying no, and how to effectively utilize out-of-home advertising. They also touch upon the evolving landscape of performance marketing and the impact of AI on the industry. The episode concludes with actionable advice for marketers and encouragement to implement one insight from the discussion.
In this Episode:
00:00 Introduction
01:07 Meet Victoria: Brand Building Expert
04:06 Understanding the UK Market
12:44 Media Landscape and Strategies
21:59 Case Study: Blown's Growth Journey
30:54 Final Thoughts and Future Trends
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit filibertoamati.substack.com (filibertoamati.substack.com?CTA_1)
In this Episode:
00:00 Introduction
01:07 Meet Victoria: Brand Building Expert
04:06 Understanding the UK Market
12:44 Media Landscape and Strategies
21:59 Case Study: Blown's Growth Journey
30:54 Final Thoughts and Future Trends
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit filibertoamati.substack.com (filibertoamati.substack.com?CTA_1)
Переглядів: 5
Відео
A Scented Revolution | Camila Tomas
Переглядів 519 годин тому
This interview features Camila Tomas Verdaguer (www.linkedin.com/in/camilatomasverdaguer) , an expert in the fragrance industry with a career spanning P&G, Puig, and L'Oréal. She discusses her transition to leading an open innovation project at Puig, focusing on revolutionary developments like Airparfum and WikiParfum. These technologies aim to enhance the fragrance shopping experience by allow...
European Modern Trade | Duncan Hoy
Переглядів 714 днів тому
Filiberto Amati interviews Duncan Hoy, a seasoned retail professional with extensive experience in the supermarket industry. They discuss Hoy's career journey from the British Army to leading roles in major retail companies and how the retail landscape has evolved over the past 10-15 years. Key topics include industry consolidation, the rise of discount retailers, shifts from supplier-driven to...
The AI Frontier in Consumer Research | Lisa Phelan | Part II
Переглядів 421 день тому
Lisa Phelan and Filiberto Amati chatted about the innovative application of AI in consumer research, focusing on tools like PersonifAI and synthetic respondents. They discuss how AI-driven personas maintain ongoing consumer insights and make research more dynamic and responsive. They also highlight the importance of AI in enhancing processes, extending insights, and maintaining confidentiality ...
Understanding the 'Why': The Power of Deep Insights | Lisa Phelan | Part I
Переглядів 328 днів тому
In this episode of the Growth Brands and More podcast, host Filiberto Amati welcomes Lisa Phelan, a former colleague and expert in market research and consumer advocacy. Lisa shares her journey from agency work to founding the strategic insight agency, F’inn, which focuses on human-centric innovation. They discuss the significant role of understanding people's motivations in successful branding...
The US Specialty Food Market: view from Abroad | Stefano Marangon | Part II
Переглядів 8Місяць тому
The US Specialty Food Market: view from Abroad | Stefano Marangon | Part II
Navigating the Three-Tier System | Stefano Marangon | Part 1
Переглядів 10Місяць тому
Navigating the Three-Tier System | Stefano Marangon | Part 1
Navigating the Swiss Retail Landscape | Oliver Kümin
Переглядів 4Місяць тому
Navigating the Swiss Retail Landscape | Oliver Kümin
The Future of #Design: Wild Imagination and Collaborative Solutions #designthinkingmattersnow
Переглядів 2Місяць тому
The Future of #Design: Wild Imagination and Collaborative Solutions #designthinkingmattersnow
The Kodak Innovation Paradox How a Visionary #Invention Led to Its Downfall #innovation
Переглядів 140Місяць тому
The Kodak Innovation Paradox How a Visionary #Invention Led to Its Downfall #innovation
Unlocking #creativity. The Nexus of Science and Art
Переглядів 5Місяць тому
Unlocking #creativity. The Nexus of Science and Art
Innovation is about taking risks. I am taking one.
Переглядів 6Місяць тому
Innovation is about taking risks. I am taking one.
The Conscientious Brand | Giuseppe Cavallo | Part II
Переглядів 22 місяці тому
The Conscientious Brand | Giuseppe Cavallo | Part II
Decoding the Marketing of Happiness | Giuseppe Cavallo | Part I
Переглядів 92 місяці тому
Decoding the Marketing of Happiness | Giuseppe Cavallo | Part I
Greenwashing and the Future of Sustainable Marketing | Stephanie Jordan-Balmforth | Part II
Переглядів 62 місяці тому
Greenwashing and the Future of Sustainable Marketing | Stephanie Jordan-Balmforth | Part II
Planet Positive | Stephanie Jordan-Balmforth | Part I
Переглядів 62 місяці тому
Planet Positive | Stephanie Jordan-Balmforth | Part I
Brands: What Really Matters | Ed Burghard | Part II
Переглядів 83 місяці тому
Brands: What Really Matters | Ed Burghard | Part II
Branding: The P&G Way | Ed Burghard | Part I
Переглядів 83 місяці тому
Branding: The P&G Way | Ed Burghard | Part I
The Journey of Frant Wildflower | D. Zylewicz-Nosowska and W. Nosowski - Part II
Переглядів 73 місяці тому
The Journey of Frant Wildflower | D. Zylewicz-Nosowska and W. Nosowski - Part II
Building Authenticity: Inside the Story of Frant | Dorota Zylewicz-Nosowska and Wojtek Nosowski -...
Переглядів 203 місяці тому
Building Authenticity: Inside the Story of Frant | Dorota Zylewicz-Nosowska and Wojtek Nosowski -...
Design Agencies as Partners | Marco Loschiavo Pellicano - Part II
Переглядів 24 місяці тому
Design Agencies as Partners | Marco Loschiavo Pellicano - Part II
Sneak preview Marco Loschiavo Pellicano on Growth, Brands and More S02E14 #podcast #014
Переглядів 54 місяці тому
Sneak preview Marco Loschiavo Pellicano on Growth, Brands and More S02E14 #podcast #014
The importance of brand narratives #cpg #retail #food #beverages #beer #brandstrategy
Переглядів 14 місяці тому
The importance of brand narratives #cpg #retail #food #beverages #beer #brandstrategy
Design in Consumer Goods | Marco Loschiavo Pellicano - Part I
Переглядів 54 місяці тому
Design in Consumer Goods | Marco Loschiavo Pellicano - Part I
Sneak preview Marco Loschiavo Pellicano on Growth, Brands and More S02E13 #podcast #013
Переглядів 34 місяці тому
Sneak preview Marco Loschiavo Pellicano on Growth, Brands and More S02E13 #podcast #013
Brand Strategy Unpacked: the Good Strategy Conundrum
Переглядів 34 місяці тому
Brand Strategy Unpacked: the Good Strategy Conundrum
From Categories and Products to Brands | Domenico Ribetti - Part II
Переглядів 65 місяців тому
From Categories and Products to Brands | Domenico Ribetti - Part II
Sneak preview Domenico Ribetti on Growth, Brands and More S02E11 #podcast #011
Переглядів 15 місяців тому
Sneak preview Domenico Ribetti on Growth, Brands and More S02E11 #podcast #011
I,m new here please guide from where to start
from Episode 1 of the new season!
Great minds! Nexus Thinkers will change the world.
Thank you!
I really enjoyed the conversation. Thanks for linking me up, Marco.
Thank you Timo!
Awesome vids!! You deserve more views! Btw, I think you should take a look at smzeus . c o m!! It’s the fastest way to grow your UA-cam channel!!!
Hui
Very interesting conversation, building on the blend of culture and innovation: a very deep territory to explore. Congratulations Filiberto.