In this episode of This Legal Life, Ben Chiriboga sits down with Josh Anisfeld, Chief Digital Officer at Baretz+Brunelle, to discuss the evolving role of digital strategies in law firms. Josh shares his journey from working in media and marketing to helping top law firms embrace digital growth. The conversation covers the impact of digital tools on client engagement, talent acquisition, and personalized content. Josh also offers insights on how law firms can adapt to the new legal economy by leveraging technology for competitive advantage.
Josh's Bio:
Josh Anisfeld is the Chief Digital Officer at Baretz+Brunelle, a growth advisory firm to the world’s preeminent businesses in the legal industry. He heads all of B+B’s digital services, working with law firms and other legal industry businesses to develop digital marketing initiatives, firm-wide digital transformation, and innovative campaigns that directly support their business goals.
Prior to joining Baretz+Brunelle, he created the digital marketing function at Heidrick & Struggles, the international executive search firm, managing all efforts across the firm’s 50+ offices and 2,200 professionals globally. During his tenure at Heidrick & Struggles, he built a fully integrated digital ecosystem within the global marketing team, which generated a significant return on investment.
Throughout his career, Josh has built a reputation for being a forward-thinking marketer and effective problem solver. Josh develops digital initiatives that advance well-defined goals, focus on the user and lead to measurable results. Josh’s past experience includes work with top global brands at Edelman Digital, Critical Mass, Golin (previously GolinHarris), and Zeno Group.
Connect with Josh on LinkedIn: www.linkedin.com/in/joshanisfeld/
Learn more about Baretz+Brunelle:: www.baretzbrunelle.com