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Christian Budtz
Приєднався 3 сер 2009
The 1985 launch of New Coke
Great documentary clip telling the story of the disastrous launch of "New Coke" back in 1985.
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1:55 the most patriotic nothing-burger of an answer
1985 today new Coke destroyed the world. I’m lucky I didn’t born in that year. I can’t understand the history of American despise the new taste of Coke bring a disaster no only for the culture but for the taste for their own children safety. and for July 1985 to go back to original formula, it could be called Coca-Cola classic.
A coarse Pepsi always going to win in a taste test . That's because Pepsi is way better than Coke. Take that back when you call Pepsi a pipsqueak. Know this Pepsi is way better than Coke.
What language are the subtitles in?
I tried Coke II when I found it in Skokie Illinois in 1998. The taste was nothing to write home about. It was basically Diet Coke with high fructose corn syrup. This is why I only drink club soda, water, kefir, and milk.
0:44, 1:13
RIP Roberto Goizueta and Donald Keough.
I wanna try new coke
You will need a time machine.
Swedish subtitles
My mom tried New Coke and said it tasted flat and tainted, like licking something rusty. She said it tasted nothing like Pepsi. And at that time I was a major Pepsi drinker. I did drink Coke Classic, which I believe had the high fructose corn syrup, which I actually liked. But nothing beats the original Coke, as Coke and Diet Coke was my choice in my adulthood.
I LOVE these young whipper snappers that advertise the new coke and ay the NEW cokes...taste like coke from 1886. Really, they were alive then? Really...I just have to laugh.
Coke is better.
So really, all of this was about saving money 💰
looks like coke life will become new coke
Yes, Pepsi is way better.
The funny thing is that it was healthier as "New Coke" because it used real cane sugar. By the 80s, people hadn't noticed that they slipped HFCS into Coca Cola since about the mid-to-late 60s and they wanted Classic Coke which was actually the REAL "New Coke"!
People always ask me what I drink, Coke or Pepsi? My answer: CHERRY COKE!
Same, though it's cherry coke zero now
old coke was beautiful i remember it as a kid.I also loved cream soda in a glass bottle.
In the 21st Century, there will huge backlash, informed by the original New Coke debacle but energized by the new industry wave of "energy drinks," as well as the Hispanic demographic, wherein Coke Conservatives move to the far right, demanding not merely Classic Coke but Classic Classic Coke with cocaine reintroduced as a main ingredient. Some will say that the movement is being funded by latin drug lords, while white Coke Conservatives will argue it is a purely American in spirit.
It’s 2021 now lol
Maybe this is off-subject, but I think 'they' should bring back the old Dr. Pepper taste. One 'old Dr. Pepper' is better than '23 new Dr. Peppers'.
Ryan rogerson drank! DRANK!!!
Ryan rogerson drunk is what happens after you are fucked up from alcohol.
Whether it was a planned PR stunt, or a marketing decision that went bad, I really don't know. But I can tell you this: it sure worked. Just when Pepsi thought they were going to win one over Coke, Coke announces that they're changing the original formula and the public went crazy. They get their beloved Coke back, and that was it.
Pepsi nearly usurped their biggest rival in this cola war.
They messed with perfection clearly they had never heard of the saying "If it ain't broke don't fix it".
I can't be the first person to suggest that the whole thing was a planned marketing campaign. Instead of introducing a secondary version of coke, discontinue the old coke so it's a big deal, everyone tries the new coke. Then, by taking the original away, the media and consumers do your advertising FOR you and convince themselves that the original is even a greater thing than they ever imagined. Everyone is talking about Coke. Then give it back to them, call it classic. New media frenzy. It's pretty brilliant.
+zerospacer In a way, they had nothing to lose. If New Coke was a hit, win. If it wasn't, the people clamor for the old one and it becomes even bigger than before. Or you now have two new successful products. You know how companies have commercials where the consumers act COMPLETELY CRAZY & WILD for some stupid food product? Coke managed to actually make their customers do that.
It's the same thing that happened with Brian dying on Family Guy.
I bet you a million dollars this is exactly how it went down. Way to think outside of the box (society) dude! ;) Smart as hell tactic as well I must say.
It was also a way, as others have pointed out, to switch the Classic formula from real sugar to high fructose corn syrup, which is cheaper. At least for America.
Even the CEO said if he knew the outcome of bringing in New Coke and taking out Original Coke he still would've done it.
One of the dumbest idea ever.
Or the smartest if you think about it
Pepsi tastes better than Coke, pepsi Wild Cherry tastes better than cherry Coke, Pepsi max tastes better than Coke Zero, and Aquafina tastes better than Dasani. Not to mention Lipton over Nestea, Gatorade over Powerade.
Ironic isn't it? They didn't want to make a companion derivative so they reformulated it. Public outcry forces them to bring it back the original as Classic but New stays on. In 1992, New was renamed Coke II and remained until 2002. It obviously sold enough to warrant making it for 17 years! This may have just been a stunt to not only swap HFCS into the mix but boost sales knowing everyone would bitch and demand it back.
I must say it was an excellent publicity stunt!
Pepsi and Coke are literally the worse drink you can consume. You'd be better off drinking flavoured still water.
"Pepsi and Coke are the worst." And what about alcoholic beverages? Are you saying those are better to drink than soda?
I bet you're real fun at parties.
Coca-Cola is fantastic in fact I'm EB it right now
You mean like health wise? I mean, like, maybe kinda, but they sure as heck are delicious.
How about Moonshine?
Here in Canada, when the name classic was taken off Coke... the formula changed. Stop messing with Coke-Cola
Fact: New Coke was delicious. I drank it all the time when it came out. Fact: I preferred it over original Coke. Fact: Walmart sells MexiCoke which is tasty & delicious because of the glass bottling.
Tom Reynolds no it taste delicious because it has REAL CANE SUGAR!!
Tom Reynolds I heard it tasted like Pepsi.
To me it seems like New Coke was rather an actual failure, than a smart marketing technique. By fucking up the coke and supplying the fans a piece of shit, they made their customers realize how bad the loved coke.
its not smart if it was not intentional.
we dont know. But in the end it turned out rather good then bad for them.
***** thats true, pepsi couldve wrecked coke in that situation
After doing blind taste tests, Pepsi apparently tasted better than Coke, so the company reformulated it to be sweeter to be compete, but that really ground everyone's gears. Even if Coke loses in the taste test, people have strong feelings attached to the product ingrained since childhood.
Apatthetic Man The taste tests were all sip based than continuous consumption. It's no secret that sweeter blends do better in sips but suffer in the long run as it's too sweet
It flopped because they used artificial vanilla. regular Coke has real vanilla. that odd taste was the artificial vanilla. If they would have used real vanilla it would have been a success
the problem was not the taste, but the fact that they get rid of the old, good original formula that we all know and love
like I said, it was the taste
Why is Diet Coke called 'Diet Coke' and not 'Diet Coca Cola'? I'm from the UK and was born 1990 and I saw red cans of 'Coke' as a kid so thought the 'New Coke' thing was in the 90s.
I think it is because Diet Coke is not Coca Cola with artificial sweeteners replacing sugar (which would be Coca Cola Zero). It's a different flavor profile that's sweetened artificially. From what I understand, what they had available for artificial sweeteners during Diet Coke's development did not taste very good with the original Coca Cola formula. Coca Cola Zero is a recent development using a blend of modern sweeteners. Marketing played a big part in the naming and scheming of Coca Cola products too.
coke zero is my favorite since my store doesn't carry pepsi max bottles any more
fail
If the new taste of Coca-Cola would have succeeded, Pepsi would have done the same in 1997 before switching to current blue packaging.
If they did would they call it New Pepsi?
I think it is an act, they tested the product than made a character.
Can anybody think of a dumber Idea then New Coke?
They did it to save money, they changed the recipe from "sugar" it original coke to the coke today with "high fructose corn syrup" and the company not only made billions doing it they made the world look at them and want there product even more. New coke was a great idea.
laserdisc and betamax?
Z Watkins Crystal Pepsi
***** I loved Orbitz
+Z Watkins Common Core.
Pepsi is better.
Pepsi admotted using aborted baby fetis tissues to enjance their flavor.
You do know Pepsi is a rip off of Coke don't you? Coca-Cola is the original cola drink every other cola drink out there is a rip off of Coca-Cola.
Crazy Horse 9000 Ramune still out beats all of you. Try one, they're amazing..
Pepsi doesn’t have that burn coke has going down
They have throwback pepsi why don't they have throwback coke!?! ::wink WINK::
Because Coca-Cola doesn't want to. They have distanced themselves from Can Sugar since 1985, and still will. New Coke was ment to replace Coca-Cola, but when the backlash came out, they merely kept the New Coke recipe and stamped on the Coca-Cola Classic on the can and called it a day. Coca-Cola Classic was never supposed to be, it was kept as the same recipe as New Coke punishment to the consumers because they didn't buy New Coke.
I admit I was a child but I can't remember any point back then when Coke suddenly tasted differently. ::shrugs::
What kind of moron protest the change of taste of a global company product.
+TOSILENCE77 Morons that had time on their hands and Coke on their tongues.
It makes me laugh that in the 80's, people would actually protest a new kind of Coke. I wonder if this would happen today... (Pepsi is better, anyways.)
The internet wasn't around back then. Now days people just post petitions(Some of which are complete bs).
+CrystalJupiter The 80s were a very strange time. That being said, my global corporate-formulated carbonated drink is better than your global corporate-formulated carbonated drink!
it does happen today... think of the soft drink as a variable... you can replace it with many things that divide Americans today, with both sides divided very far. Keeping things separate makes things easier to control
@@rukis1bitchz The main purpose of petitions is to do fund raising off of a particular issue. I have found that most petitions don't change anything.
New Cole was awesome and won blind tests.
Most likely because the people at the tests were so used to the old one that a new test automatically would seem better. Until they got used to that.
Never heard of "Cole".
@@GeorgeCarlinWasAGod I mean coke
As a baby, i can't remember if i drank new coke...the most famous soda failure i remember drinking was crystal pepsi, c2, surge, and pepsi blue. The most succesful soda lunch so far is Coke Zero, which competes against Pepsi Max. Coke Zero is better. Much better than caffiene free coke zero.
Did New Coke actually have more syrup in it than the old one, or did it just *taste* sweeter?
Coke Zero tastest like shit. Nobody would prefer it over original Coke.
It's better than diet coke though.
Pepsi sucks
Me too, but I would imagine it would taste like an offbrand would taste today.
Vomit, I always hated that soda lol. I always switch between coke and pepsi, both diet of course.
I'd love to taste it lol
You're in luck. It's coming back.