Bartolomé Maximiliano Moré Gutiérrez, better known as Benny Moré, was a Cuban singer, bandleader and songwriter. Due to his fluid tenor voice and his great expressivity, he was known variously as "El Bárbaro del Ritmo" and "El Sonero Mayor". Moré was a master of the soneo - the art of vocal improvisation in son cubano - and many of his tunes developed this way. He often took part in controversias with other singers, including Cheo Marquetti and Joseíto Fernández. Apart from son cubano, Moré was a popular singer of guarachas, cha cha cha, mambo, son montuno, and boleros.
Moré started his career with the Trío Matamoros in the 1940s and after a tour in Mexico he decided to stay in the country. Both Moré and dancer Ninón Sevilla made their cinematic debut in 1946's Carita de cielo, but Moré focused on his music career. In the late 1940s, he sang guaracha-mambos with Pérez Prado, achieving great success. Moré returned to Cuba in 1952 and worked with Bebo Valdés and Ernesto Duarte. In 1953, he formed the Banda Gigante, which became one of the leading Cuban big bands of the 1950s. He suffered from alcoholism and died of liver cirrhosis in 1963 at the age of 43.