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Fohr
United States
Приєднався 31 тра 2016
Hello, we're Fohr, an ambassador marketing company.
Fohr was the first influencer marketing platform in the world. We’ve been connecting top brands with the right creators since 2013. We do two things: 1.) Run best-in-class campaigns for some of the biggest brands in the world; 2.) Combine technology and analytics to create tools for brands and influencers.
Influencer and ambassador marketing is all we do, all day, every day. With over 180k+ opted-in, on-platform influencers, $80M+ in influencer payout data, and over 5,000+ influencer campaigns under our belts, we’re constantly learning and evolving in step with the industry.
We believe that ambassador marketing is influencer marketing at its best. It's built on brand love, storytelling, and honesty. It's the kind of ad you remember, and at the same time, the sort of ad you forgot was an ad. Ambassador marketing is the future, and Fohr is leading the charge.
Learn more about us at fohr.co
Fohr was the first influencer marketing platform in the world. We’ve been connecting top brands with the right creators since 2013. We do two things: 1.) Run best-in-class campaigns for some of the biggest brands in the world; 2.) Combine technology and analytics to create tools for brands and influencers.
Influencer and ambassador marketing is all we do, all day, every day. With over 180k+ opted-in, on-platform influencers, $80M+ in influencer payout data, and over 5,000+ influencer campaigns under our belts, we’re constantly learning and evolving in step with the industry.
We believe that ambassador marketing is influencer marketing at its best. It's built on brand love, storytelling, and honesty. It's the kind of ad you remember, and at the same time, the sort of ad you forgot was an ad. Ambassador marketing is the future, and Fohr is leading the charge.
Learn more about us at fohr.co
What Does The Election Mean For Influencer Marketing?
Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show!
As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know-with undeniable clarity-about what happened this election and what it means for business.
Follow Fohr on instagram: fohr.co
Follow James on instagram: jamesnord
Subscribe to Fohr newsletters: www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
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About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space-whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for watching.
Make sure to subscribe to the Fohr UA-cam channel to get notified of new episodes!
As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know-with undeniable clarity-about what happened this election and what it means for business.
Follow Fohr on instagram: fohr.co
Follow James on instagram: jamesnord
Subscribe to Fohr newsletters: www.fohr.co/#newsletter-popup
For press inquiries, email press@fohr.co
----
About Negronis with Nord
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space-whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.
Cheers, and thanks for watching.
Make sure to subscribe to the Fohr UA-cam channel to get notified of new episodes!
Переглядів: 169
Відео
Election Day; Being a Good Pitch Person; Simplifying Your Sponsored Content
Переглядів 122Місяць тому
Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content. 1:46 Election Day thoughts 5:51 Different sponsored content formulas for success 9:13 Borrow succes...
A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media
Переглядів 131Місяць тому
Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: solbetesh Follow Fallen Media on Instagram: instag...
A Conversation with Steffi Cao: Internet and Culture Writer
Переглядів 238Місяць тому
Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on Instagram: stefficao?hl=en Subscr...
Green Screen Videos; The Likelihood of Virality; Timidity in Content Creation
Переглядів 3442 місяці тому
Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of Influence 0:57 Being Timid in Content Creation 1:48 How frequently are influencer’s content getting 2...
A conversation with Tyra Booker: beauty youtuber, social director, and content creator
Переглядів 2972 місяці тому
Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended with a cameo in Charli XCX’s “Guess” music video. Follow Tyra on Instagram: @tyrabookerr Follow Ilia on Instagram:...
A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert
Переглядів 2913 місяці тому
Welcome to Negronis with Nord! This week, Casey Lewis joins us - Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s Substack: afterschool.substack.com/ Follow Case...
Fohr Academy of Influence Presents: “MAKE IT GO VIRAL” (Webinar)
Переглядів 3853 місяці тому
If you work in influencer marketing you have, no doubt, had a boss or client ask how they can ensure a post goes viral. The complexity and mystery of virality can make it an annoying question, but that doesn’t mean we shouldn't be talking about it. Join our CEO James Nord and VP of Strategy Grace Murray as we sit down with special guests, Creator and Marketing Commentator Nicky Reardon, and CMO...
A conversation with Piper Phillips: Marketer, Content Creator, and Musician - Ep. 87
Переглядів 1093 місяці тому
Welcome to Negronis with Nord! This week, Piper Phillips joins us - a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content performance across platforms, and how she’s learning to transition from one content niche to another. Follow Piper on Instagram: i...
A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant - Ep. 86
Переглядів 4924 місяці тому
Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels In this week’s episode, we talk about emerging creator archetypes, the nuances of believability vs truth, and the brat-ification of the Harris campaign! Follow Nicky on Instagram: ...
A conversation with Tembe Denton-Hurst: Writer, Author, and Substack creator - Ep. 85
Переглядів 4504 місяці тому
Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us - a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular: tembe.substack.com This episode includes: 0:00 Introduction 2:08 How do you explain what Substack is? 8:3...
A Discussion on The New Rules of Influencer Marketing [WEBINAR]
Переглядів 8349 місяців тому
Check out our full downloadable takeaways guide here: www.fohr.co/campaigns/influencer-marketing-needs-an-intervention-webinar-takeaways The dominance of personalized algorithms, the changing expectations of consumers, and the volume of available content have changed influencer marketing, and last month we released The New Rules for Influencer Marketing to help brands navigate those changes. Jo...
A Conversation with Lindsay Silberman: Content Creator, Editor, and Brand Owner - Ep. 84
Переглядів 78010 місяців тому
Welcome to Negronis with Nord! This week, Lindsay Silberman (@lindsaysilb) joins us - a Sephora Squad alum, brand owner, and all-around influencer extraordinaire. Known for her editorial prowess and presence online, Lindsay discusses her journey from creator to how she became founder and CEO at Hotel Lobby Candle. In this episode, she sits down with James to talk about leaving her job to dive i...
2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83
Переглядів 43511 місяців тому
”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop Tart mascot; the 2023 "Year in Review" reel trend; and how internet culture becomes culture. Stay tun...
2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep. 82
Переглядів 41811 місяців тому
2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep. 82
A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
Переглядів 1,2 тис.Рік тому
A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Tips for Success. - Ep. 80
Переглядів 410Рік тому
Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Tips for Success. - Ep. 80
James Reacts: RHONY S14 Reunion & the Changing Landscape of Influencer Marketing - Ep. 79
Переглядів 288Рік тому
James Reacts: RHONY S14 Reunion & the Changing Landscape of Influencer Marketing - Ep. 79
4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
Переглядів 711Рік тому
4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
Переглядів 407Рік тому
Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
A Conversation with Mohamet Mbaye: Sephora Squad 2023 - Ep. 76
Переглядів 353Рік тому
A Conversation with Mohamet Mbaye: Sephora Squad 2023 - Ep. 76
The Do’s and Don’ts of Influencer Trips [WEBINAR]
Переглядів 400Рік тому
The Do’s and Don’ts of Influencer Trips [WEBINAR]
Why James Failed on TikTok (& His New Strategy) - Ep. 75
Переглядів 384Рік тому
Why James Failed on TikTok (& His New Strategy) - Ep. 75
Tips for Slowed Social Growth, Influencer Manager Percentages, and More - Ep. 74
Переглядів 599Рік тому
Tips for Slowed Social Growth, Influencer Manager Percentages, and More - Ep. 74
Up for Discussion: Threads. feat. Aaron Murray Vazquez - Ep. 73
Переглядів 313Рік тому
Up for Discussion: Threads. feat. Aaron Murray Vazquez - Ep. 73
Unhinged Brand Social Strategies & Branding Importance on Social Media - Ep. 72.
Переглядів 549Рік тому
Unhinged Brand Social Strategies & Branding Importance on Social Media - Ep. 72.
Overcoming an Instagram Flop Era; Updates on FTC Guidelines; & More - Ep. 71
Переглядів 581Рік тому
Overcoming an Instagram Flop Era; Updates on FTC Guidelines; & More - Ep. 71
TikTok Pricing Formula; Child Influencers; Boosting Content; & More - Ep. 70
Переглядів 485Рік тому
TikTok Pricing Formula; Child Influencers; Boosting Content; & More - Ep. 70
A Conversation with Lindsey Rowley: Sephora Squad 2023 - Ep. 69
Переглядів 4,8 тис.Рік тому
A Conversation with Lindsey Rowley: Sephora Squad 2023 - Ep. 69
The Fear of Irrelevance & Losing Everything + Threads Updates & Predictions - Ep. 68
Переглядів 569Рік тому
The Fear of Irrelevance & Losing Everything Threads Updates & Predictions - Ep. 68
Loved the solo episode
Yeah I don’t think this good advice for everyone. I’m a plus size fashion influencer and I have gone viral (900k plus views) 3 times this month with very few shares. Making really good $ on affiliate income and I would miss out on that if I followed this advice. Shareable content is great for many niches but doesn’t make sense for all videos and all niches. I think your video likely had strong performance because of the controversial comment you made. I stayed for this entire video and was glad to hear you qualify it a bit more towards the end of the video.
A bit tough to follow with you being vague about who you are talking about
Awesome talk! That was fun.
yeahh bring the solo shows back more!!
thank you so much for another helpful video!
I am getting THE SAME DMS!! Please do that investigation!! ;)
"for the love of god please take my car"
2024 Sephora Squad finalist will be announced soon. Cannot wait to hear the winners.
Greetings! Would love an almanac!
Great insights and loved to watch this episode! thank you for always providing us with free value!
Glad you enjoyed it!
Hey awesome!! I just started watching / listening to your podcast again and been hooked since 2019! Would love the almanac! Yay! Thanks for the great inspiration.
Love you solo! I always take away something.
This is so helpful! Thank you for sharing <3
I am so happy you are back, I really missed your solo Episodes! More of these :)
You release something physical in zine form?! How does one acquire it?! The topic is great!
I'm here everyweek. Loved this advice and hope to implement in my videos moving forward. Also, how do I get my hands on that book you speak of? 👀
Always nice to have a solo episode!!
I recently found your channel and have been loving all of the different insights and helpful information I can use in my beauty journey. 🙌🏽💖💅🏽
Glad it's been helpful :)
As always such an interesting talk to listen to and valuable information - especially for me as a full-time content creator! Thank you for sharing! I wish there was a weekly episode ;)
Great to hear!
Love tyra!! 🩷
Loved this episode! So insightful and fun!
Thoroughly enjoyed you guys chatting up whats up in influencer marketing 🎉🎉🎉
Glad you enjoyed it!
Great information especially for someone who recently applied. Praying for this great opportunity and everyone who applied.
Would you recommend any agencies for small influencers? I have been looking for quite some time now and I haven’t had any luck.
I have started to use this technique. Love it! Thank you✨
That's a great tip.
Great interview! Really enjoyed it, hope you do it again!
Glad you enjoyed!
Omg two icons!!! Saving this to watch later!
Any format works for me, just glad to see you back! This is so timely as I started a Substack recently and am thoroughly loving it!
And TY for the timestamps and discussing the loss of community / force of capitalism xoxo
When are you adding Substack to the Social links on Fohr?
Welcome back and thank you for this awesome interview with Tembe! Hyped for all the new coming from Fohr🌈💖💯💖🌈 I had a few friends leave Medium for Substack, seeing it as a much less dictatorial platform. That ever present grasp for creative -and technocratic free - freedom feels more pervasive than ever. I also have former clients with established IG followings finding comfort on Substack, for the fact that they can utilize the space for personal or adjacent projects outside of their more popular brand (thanks for discussing that here). It seems that Patreon and Substack are creating parallel experiences. For me, capacity to follow more than two Substacks is low atm, but I love the linear feed options that both Substack and Patreon offer, and Substack's app is great. Especially the option to listen to a writer's work.
What is with the handholding of wearable mics?! I don't know why but this triggers me. 😵💫
Thank you!
This is so true!
Missing this series ❤
Epic interview, thank you! ☀ And her summer 2024 launches look amazing! ☀ (the colors, tho)
I appreciate your perspective on not treating brand partnerships as "disposable!" In my view, having a paid partnership is a privilege. The influencers I have trusted the longest are truly doing the research and using the product for months before presenting it publicly. Thank you, James, for being here! 💯
This was a REALLY GOOD webinar! The new rules are very spot on from a creator's point of view yet also appreciate the depth into mirror/window content and other topics discussed. Also these panelists killed it! I've never heard of either of them and now I want to know more! Thanks for continuing to lead in such a genuine and relatable way, Fohr team. I appreciate yall!
This was so thoughtful and smart!
Is there ANY way that you could cite the source for the stat on "adding a key message lowers memorability of the messages by 35%", fascinating stat!
so insightful for being a brand owner and a creator!
so insightful for being a brand owner and a creator!
Asian women are crushing the beauty space ~ Tower 28, Mt. Lai, MaeLove...!
This is an epically helpful episode, thank you! This is the experience and wisdom we come here for. Also, 4:18 💯I've had similar realizations and the relief of letting things go - or deemphasizing the importance or priority - takes insight and courage. Especially in the haze of hustle culture and the endless whirlwind that is capitalism.
"Busy, busy, busy, busy , busy, busy, busy , busy" 😄 / And also, thank you for addressing this topic.
I appreciate your honesty about your TikTok journey! That platform feels like chaos to me, however, I do enjoy watching YT Shorts from those I follow. I agree, find what works for you - at least you are giving it chance and gathering more experience. 🙂
Thank you! I appreciate this format and the longevity you are building here.
Courageous!