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The Juice
Приєднався 8 кві 2021
No more marketing forms. No more cluttered inboxes. Just high-quality marketing & sales content in ONE platform.
Turning Loyal Customers to Brand Advocates with Gianna Scorsone, Champion HQ
“People are going to talk about you whether you’re in the room or not. Why not take a proactive approach and help augment that narrative?” says Gianna Scorsone, COO and co-founder at Champion HQ
In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.
In this episode, you’ll learn:
Why customer marketing is the voice of the customer
How AI-powered tools can identify champions and drive advocacy
The key to aligning teams for sustainable growth
Resources:
Connect with Jonathan on LinkedIn: www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: www.thejuicehq.com/
Connect with Gianna on LinkedIn: www.linkedin.com/in/giannascorsone/
Learn more about Champion HQ: www.championhq.com/
Timestamps:
(00:00) Intro
(01:05) Gianna’s journey from sales leader to co-founder
(05:30) Why customer retention is key to growth
(08:06) From start up to scale up
(09:53) Creating marketing strategies based on your customer base
(12:04) Identifying your ‘champion’ users
(13:29) Leveraging AI to identify and nurture customer champions
(16:45) The best customer marketing campaign
(20:10) Breaking free from the hamster wheel of traditional growth strategies
In this episode of The Content Cocktail Hour, Gianna Scorsone, Co-Founder & COO at Champion HQ, talks about the importance of focusing on customer retention, cross-functional alignment, and leveraging AI to identify your brand advocates. She also talks about her experience scaling businesses from $5M to $100M, the value of customer-led growth, and why SaaS organizations often overcomplicate their approach to growth.
In this episode, you’ll learn:
Why customer marketing is the voice of the customer
How AI-powered tools can identify champions and drive advocacy
The key to aligning teams for sustainable growth
Resources:
Connect with Jonathan on LinkedIn: www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: www.thejuicehq.com/
Connect with Gianna on LinkedIn: www.linkedin.com/in/giannascorsone/
Learn more about Champion HQ: www.championhq.com/
Timestamps:
(00:00) Intro
(01:05) Gianna’s journey from sales leader to co-founder
(05:30) Why customer retention is key to growth
(08:06) From start up to scale up
(09:53) Creating marketing strategies based on your customer base
(12:04) Identifying your ‘champion’ users
(13:29) Leveraging AI to identify and nurture customer champions
(16:45) The best customer marketing campaign
(20:10) Breaking free from the hamster wheel of traditional growth strategies
Переглядів: 10
Відео
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First Comment here ;)
Aye what a banger of a video right here man! Really appreciate the work that you guys put into your videos, expecting for more!!
Evan is such a wealth of knowledge on AI and B2B marketing! Interesting to see where we are, where we are going, and what we can do - RIGHT NOW - to improve our outcomes using AI.
A link to a copy of the deck is here: docs.google.com/presentation/d/1sd5pAkDyZLikQIwiK1PAEF8tpgELoiCISBYXcoSzOgI/edit?usp=sharing
What was the name of the employee advocacy tool she uses?
Awesome, congrats for overcoming your comfort zone 🥳
awesome
AI is altering small-scale businesses' marketing teams! We can punch above our weight and automate intricate processes with the help of solutions like SmythOS. A sizable budget or technical staff is no longer required.
Awesome
Hello Dear. I hope you are having a good time! I am a professional digital marketer and UA-cam video SEO expert. I visited your UA-cam channel and I found your content very good. You are regularly uploading videos. But your opinion remains the same. And the subscription is not increasing. According to the video, there are no views. If you do quality SEO, your channel and videos will quickly go viral and rank on UA-cam, and subscribers will grow quickly. Thanks and regards
Big Opp. Spend more time PROMOTING your show than in creating it. Good point from Fatima (sp)
Great insights - thanks for sharing!
Amrita mam, I want to inform you that there are some scammers is being done in your name. I had such a bad experience. I'll give you the proof of that. I'm a wellwisher .I like your personality
Scamer, from latium?
promo sm
p͎r͎o͎m͎o͎s͎m͎ 🙂
These days it's easy to get started w/ your influencer marketing, you just need to find the right influencers/collaborators to get started, which you can do w/ streamlined purpose tools such as *phlanx*