Decoding Emotions: How AI is Revolutionizing Advertising Resonance
In this session, Sarah Levinger unpacks how AI is transforming marketing by decoding consumer emotions and analyzing competitor strategies. Through a heartfelt story about her grandmother-in-law, she illustrates the power of emotional resonance in creating meaningful connections.
Sarah dives into how brands like Coca-Cola, Amazon, Estee Lauder, and Glossier leverage AI tools like Natural Language Processing (NLP) to analyze customer sentiment and behavior. She shares insights on using custom AI models to uncover competitor strategies, predict customer behavior, and craft emotionally impactful campaigns.
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00:00 Introduction: Understanding Competitor Insights
00:33 The Power of Emotional Connection: A Personal Story
03:09 Using AI to Decode Emotions in Marketing
05:00 Case Studies: Brands Leveraging AI for Emotional Resonance
06:38 Practical Guide: Implementing AI for Emotional Analysis
11:35 Advanced Techniques: Competitor Analysis with AI
14:35 The Importance of Context in Emotional Marketing
20:56 Q&A Session: Practical Applications and Insights
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