Shaker Recruitment Marketing
Shaker Recruitment Marketing
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Employer Branding Unfiltered: Ep. 9 - James Marable
Join John Graham and James Marable as they explore the evolving world of employer branding. James shares his journey from running a clothing store to leading branding efforts at Macy’s, Eli Lilly, and Amazon, highlighting the importance of diversity, transparency, and authenticity. They discuss building stakeholder buy-in, navigating regulated industries, and activating brands through employee ambassadors and events. With lessons learned from failures and strategies for differentiation, this episode offers actionable insights for professionals looking to elevate their employer brand.
Переглядів: 30

Відео

Employer Branding Unfiltered: Ep.8 - Keisha Fowler
Переглядів 2814 днів тому
Join John Graham and Keisha Fowler as they discuss the joys and challenges of employer branding. From leveraging transferable skills and the art of storytelling to addressing limited budgets and fostering inclusive environments, this episode offers practical advice for branding professionals. Keisha and John explore the disconnect between employer branding and recruitment marketing, the need fo...
Employer Branding Unflitered: Ep.7 - Sedef Buyukatamen
Переглядів 2014 днів тому
Join John Graham and Sedef Buyukatamen as they explore the challenges and opportunities in employer branding. This insightful conversation covers the importance of authenticity, employee experience, and aligning culture with the employer brand. Sedef shares thoughts on EVP misconceptions, DEI initiatives, and the transformative role of AI in branding strategies. Whether you’re a seasoned profes...
Employer Branding Unfiltered: Ep.2 - Jade Harper
Переглядів 4014 днів тому
Join John Graham and Jade Harper as they share their journeys into the world of employer branding and recruitment marketing. In this episode, they break down the differences between these two critical fields and offer practical advice on building a business case for employer branding. Learn about key metrics, the growing importance of video content, and how transparency can elevate your employe...
Employer Branding Unfiltered: Ep.5 - Alex Her
Переглядів 6314 днів тому
Join John Graham and Alex Her as they dive into the critical role of employer branding in attracting and retaining top talent. From addressing challenges and leveraging empathy to aligning with marketing and securing executive buy-in, this episode offers actionable insights for HR and recruitment professionals. Alex shares his global experiences in bringing employer brands to life across indust...
Employer Branding Unfiltered: Ep. 4 - Hassan Al Hindwan
Переглядів 3714 днів тому
In this episode, John Graham and Hassan Al-Hindwan explore how merging marketing and HR can create powerful employer branding strategies. Hassan shares insights on co-creating EVPs, fostering collaboration between internal teams, and aligning branding initiatives with organizational goals. They discuss the importance of authenticity, transparency, and a focus on diversity and inclusion to build...
Employer Branding Unfiltered: Ep.3 - Charlotte Marshall
Переглядів 1714 днів тому
Join John Graham and Charlotte Marshall, a leading voice in employer branding, as they explore what it takes to create authentic, impactful brands. Charlotte shares her journey of building an employer brand in just 78 days, the power of storytelling, and the integration of diversity recruitment into branding. They discuss key challenges, including measurement and education, and highlight the im...
Employer Branding Unfiltered: Ep.6 - Cristal Mikenas
Переглядів 2814 днів тому
Join John Graham and Cristal Mikenas, Head of Global Employer Brand and Recruitment Marketing at Takeda, as they discuss strategies for building impactful employer branding programs. Learn how to align with corporate communications, provide resources to recruiters during EVP development, and secure leadership buy-in for branding initiatives. Cristal shares insights into team structure, brand ac...
Employer Branding Unfiltered: Ep.1 - James Ellis
Переглядів 18128 днів тому
Join John Graham and James Ellis as they explore the evolving landscape of employer branding. From breaking down traditional EVPs to discussing the role of AI and authentic storytelling, this episode is packed with insights for employers looking to stand out in a competitive talent market. Whether you’re an HR leader or an employer branding enthusiast, this conversation will give you new strate...
Welcome to Shaker Recruitment Marketing
Переглядів 10Місяць тому
We’re a full-service recruitment marketing agency offering comprehensive services-branding, Talent Attraction, Martech, and Analytics-to help you attract, hire, and retain the right talent.
Shaker Capabilities
Переглядів 23815 років тому
We do all this - and more. With 60 years behind us of staying ahead of the curve, you can bet we're already looking at what's around the next bend. Explore just some of the ways that what we do can help you in what you do.

КОМЕНТАРІ

  • @SedefMBuyukataman
    @SedefMBuyukataman 17 днів тому

    Totally agree that so much great inspiration comes from outside our space