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Bram Van der Hallen
Belgium
Приєднався 29 лис 2020
Meta Ads geek | 80.000+ Followers on LinkedIn™ | New Features & Advanced Tutorials. Thanks for subscribing! 🙏
Grow Instagram followers using a Popup and Meta Ads
This tutorial shows how to create a custom popup that features a call-to-action to follow your Instagram page.
When you connect it to your Meta Ads, you can then use the UTM parameters of your Meta Ads' destination URL to only show the popup when people have clicked on your Instagram ad. This way, it will only show to people who are active on the Instagram app, making it more likely for these people to follow your business on Instagram.
This tutorial is using Popupsmart.com for creating the popup. Note that this tutorial is in no way sponsored or affiliated with popupsmart.com. I just like using it because it makes the popup creation part dummy proof.
---
🛠️ Here's how it works:
1. Always add UTM parameters to your Meta Ads (this is a best practice anyway) - Example:
2. Use a tool like Google Tag Manager to create a variable that extracts a query from the URL. In my example, I'm extracting the '' query from the ad's destination URL.
3. Now create a tag that shows dynamic content and/or a popup, based on the variable value you created in step 2. For this example, my trigger attached to the popup tag would filter by ' equals Instagram'.
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🧲 Now whenever someone enters your website after clicking any of your ads from the Instagram app, they will see a popup to follow your account on Instagram.
You can use the same technique for other (ad) channels or for publishing custom incentives/content and calls-to-action based on the source of your (paid) website traffic.
If you have any question, let me know in the comments below or send me a message on my LinkedIn profile.
When you connect it to your Meta Ads, you can then use the UTM parameters of your Meta Ads' destination URL to only show the popup when people have clicked on your Instagram ad. This way, it will only show to people who are active on the Instagram app, making it more likely for these people to follow your business on Instagram.
This tutorial is using Popupsmart.com for creating the popup. Note that this tutorial is in no way sponsored or affiliated with popupsmart.com. I just like using it because it makes the popup creation part dummy proof.
---
🛠️ Here's how it works:
1. Always add UTM parameters to your Meta Ads (this is a best practice anyway) - Example:
2. Use a tool like Google Tag Manager to create a variable that extracts a query from the URL. In my example, I'm extracting the '' query from the ad's destination URL.
3. Now create a tag that shows dynamic content and/or a popup, based on the variable value you created in step 2. For this example, my trigger attached to the popup tag would filter by ' equals Instagram'.
---
🧲 Now whenever someone enters your website after clicking any of your ads from the Instagram app, they will see a popup to follow your account on Instagram.
You can use the same technique for other (ad) channels or for publishing custom incentives/content and calls-to-action based on the source of your (paid) website traffic.
If you have any question, let me know in the comments below or send me a message on my LinkedIn profile.
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Відео
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Can you help me I have some problems regarding ads
Hi Bram, wat is het verschil tussen dit en de attributie paden van GA4?
Can this Java script be used to track payment or conversion sources for an e-commerce website when we loose the original source
Great tut! One question though, why did you creat a custom conversion when you can directly add custom events into the reporting
Thanks Bram
Спасибо за видео! Отличный туториал!
Это очень круто! Спасибо! 👏
Top Bram!
Superb bro. Thank you so much
How do you change the photos used in the site links? They just appeared automatically once published, but I can't see them anywhere in ads manager during setup.
They use the first photo on the landing page.
@@bramvanderhallen Thank you, do you know if we are able to change these on ads manager yet? Or would it be best to update the landing page photo?
@@SolomonGranger-v6m You can’t update these in Ads Manager so yes, you would need to update the photos on your landing page.
hoi Bram, hoe voeg je de foto's toe aan de sitelinks? of gaat dit automatisch?
Dit gaat automatisch inderdaad en de foto’s die op de landingspagina staan worden hiervoor gebruikt.
Hi Bram, I have followed exactly to your instructions but the still didnt pass through even with the script I got from the Drive. Any reason or things I should check? In GTM preview, I can see "Original source" Custom JavaScript and it did record my , but not for the variable. It is still undefined
Thanks for the video! Do you know how you can add images to the labels? Under Advantage+ creative you add the label and URL, but I can't figure out how to add an image (on slide 2 + 3 under "add site links"..) Do you know how to do this? Thank you for your help!
You the best! 🙌
Great stuff, thanks Bram! 🙌
Thanks Antonio!
Well well well, That is great Bram, Thank you so much for sharing!
Thanks! It will be the foundation of many more custom metrics to come!
absolute madness! Thanks for sharing!
🔥 Thanks man!
Ingenius, Bram! Thanks for sharing!
🙌
hey thanks for the video! does this only work with the browser integration of the pixel? I tried with the server only and the data doesn't seem to appear.
You would have to create a Custom Event instead. Use a tool like Google Tag Manager and create a tag with a trigger that captures the referrer.
@@bramvanderhallen it worked thanks you!
@@m3lkiway Awesome!
Didn't understand a single word lol
Haha, I understand. This is a Dutch series, but I will add some English captions to it.
In my ad sources section I only get the ability to add a discount promotion, not sitelinks. I'm in the UK.
It's still being rolled out, so it may not yet be available for your account.
Month of june we have facing the issu in fb ads . From date of 6 June order conversation is very slow any changes in month of june.
Hi Bram! Thanks for the wonderful tutorial. Since ads with site links can only be delivered to Facebook Feed, does it mean that I can only a campaign with facebook feed as the only placement? Or using advantage placement is still possible, just that the site link will only be shown on FB Feed. Thanks!
Hi! You can still select all the other placements too. It just means that sitelinks may only show when your ad gets delivered in the Facebook Feed.
Thanks Bram, appreciate the time you took to make this video....just to get your opinion....we want to test this type of ad also with Engagement objective ( want as much people to engage with the ad and click to the website...and use the site links....will it be best then to choose the conversion event as "View Content" ? or would you choose a different perfomance goal ? ( maximise reach, maximise impressions etc )?
I would advice optimizing for 'Engaged visits' instead of 'View Content'. Here's my tutorial on the same: www.socialmediaexaminer.com/how-to-optimize-facebook-ads-for-quality-website-traffic/ You could adapt this technique and optimize for this event in a new Engagement objective campaign.
@@bramvanderhallen Awesome , thanks a million....once we set this up, would you choose the traffic choose the traffice objective or still Enagagment with the the New Engaged visits custom conversion we want to optimise for? I appreciate your help very much:) ps....I have seen a lot Facebook advertisers who advise not use the Traffic objective at all :)
@@socialyourcars I would continue using the Engagement objective.
@@bramvanderhallen Thank you:) appreciate your time!
Probably not available in UK, I had done these a week ago and site link option is also enabled in the enchanced section, but still they don't show in ad preview on dashboard nor on the facebook if you review it there
You can’t see it in the real previews (yet), still they are added to the real ad. I can confirm this when looking at traffic coming from site links in GA4.
So good! Thanks Bram :)
Thanks! It's really a nice addition.
Really interesting Bram, I don't see it in my Ads Manager yet 👍 Is it only for original audiences, or also Ad+?
It seems to be a slower transition from the current options to this new default. The default is what I'm showing in this video, there are no other (older) settings to switch back to.
Great update Bram!
🙏
Thanks for the video, do you think there is anything similar that can help me track sales? So I am running ads for this e commerce website, they made 2 sales as soon as I started the ads. But it shows that sale came from google organic, which seems odd because my client doesn't rank on the first page of google for those keywords.
Also, the sales came in after I took the ads live. The products were there for quite a while before that
I was having this conversion option, used it a couple of times, but it's not their anymore
I'm lucky😍
Awesome Video!! Não acredito que a Nienke foi entrevistada por você <3
Thanks for the great tip! In the 'Customise Columns' screen I only see 'Standard events'. Do you know why the Custom Conversions are not visible? Does this take some time?
Yes, it may take some time before the custom conversion appears in the column metrics.
@@bramvanderhallen Another question. I only measure around 8 TOTAL custom conversions per day, but I have far more daily traffic from Google. Is this because Meta only can match the 8 conversions with Meta users?
@@kaybleekman28 Unlike 'custom events', 'custom conversions' are deduplicated by default. If the difference is really high, you could consider setting up this metric as a 'custom event' instead using tools like Google Tag Manager and/or sending data using the Conversions API to capture more signals.
For sure gonna test this! Is it also possible for LinkedIn Ads?
This is only for the Meta Ads reporting interface.
Amazing, thanks for the video
Great to hear you like it, Fabio. thanks.
Very nice! Unfortunately it doesn't work for me. It doesn't show up during testing, nor do I see any data in the Colums.
There's a current bug in 'Test Events'. Try refreshing the browser for the custom conversion to appear in Test Events. And regarding the data in the columns, you should provide some time. Check back tomorrow, depending on the amount of traffic you're getting from Google, you should start seeing numbers flow quite fast.
@@bramvanderhallen Unfortunately, the events still do not appear. Even after several refreshes and restarts. But I am getting data in the meantime :)
@@SebastianLinden-ge1rx If the data is flowing, you’re good!
The Google Traffic custom conversion doesn't show up when I am in the test events section. But the custom conversion event is tracking numbers, did I do anythin wrong?
It's a known bug in Test Events. When you hit refresh it shows. If it started tracking numbers, you're good!
it measures google organic and google ads?
Yes both, however you could add an additional filter to filter out paid clicks only and get 2 metrics in ads manager: organic search and paid search clicks.
@@bramvanderhallen thanks
Great video! A question, doing that does it automatically target CEOs, managers and directors? Thank you!
can you make a video on how to target institute owners school college etc
useful
Hi Bram! Do you know what specification should the image have, to be transformed into 3D? It doesn't seem to work with any of my creatives :/
Post an example of what works
Hi, can we provide the price or the name of product into the images?
*Promosm*
this is a perfect video thanks bro
this is not visible in my account Instagram visit profile
It's a new announced feature, so I assume it is still being rolled out.
I still do not see the option to make IG profile as destination. IG is linked to business account... Am I doing something different?@@bramvanderhallen
It's not appearing in ad accounts
When we select the objective, it's mentioned over there as what to expect with the traffic campaign. But nothing at the ad account
@@syedasadnaqvi7291 It's a new announced feature, so I assume it is still being rolled out.
Good video. But doesn't decision maker also includes managers and directors ?
Hi Bram where we can find English version videos. I am your LinkedIn follower.