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Lessons From Scaling Influencer Marketing At Ruggable, OneSkin, and Quince
This episode on the Creator Partnerships Podcast, Avery talks to Dmitri Cherner, previously Head/Director of Influencer Marketing at OneSkin, Ruggable, and Quince.
Dmitri & Avery share their thoughts on:
👉 Can influencer marketing still be a pure performance channel?
👉 The wider halo effect of influencer marketing
👉 How to build & structure growing influencer marketing teams
👉 How to test influencers outside of your core niche
👉 ... and more!
Timestamps:
00:45 Introducing Dmitri
03:02 Warm up questions!
15:58 The purpose of influencer marketing
30:05 How influencer marketing lifts other channels
38:46 How Dmitri structured influencer marketing teams
47:18 How Dmitri would have changed the team with unlimited cash
56:14 Finding & testing niches outside your core category
01:09:12 Common quick wins for improving influencer performance
► Connect with Dmitri on LinkedIn: www.linkedin.com/in/dmitricherner/
► Connect with Avery: www.linkedin.com/in/averyschrader/
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👉 Try Modash free for 14 days here: www.modash.io/?
👉 Subscribe to our UA-cam: www.youtube.com/@Modash.official
👉 Follow us on LinkedIn: www.linkedin.com/company/modash/
👉 Get tactics & strategies for influencer marketing on our blog: www.modash.io/blog
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Modash is an influencer marketing platform listing every creator on Earth on Instagram, TikTok, and UA-cam. Get influencer performance & audience insights to confidently choose the right creators. Every time.
Thanks for tuning in, have the best day!
Avery & Modash.io
Переглядів: 279

Відео

How We Created A Co-Branded Product Line With An Influencer
Переглядів 2288 місяців тому
This episode on the Creator Partnerships Podcast, Avery talks to Teri Simone, Head of Marketing at Nieu Cabinet Doors. Here, Teri shares her experience of co-creating a product line with a macro Instagram influencer, plus a bunch more about how Nieu work with influencers. You'll hear about: 👉 How the influencer / brand deal was structured 👉 Creative ways to negotiate and add value from the bran...
5 Influencer Marketing Mistakes That Small Businesses Make
Переглядів 2288 місяців тому
This episode on the Creator Partnerships Podcast, Avery talks to Emily Claire Hughes. After years of experience in larger orgs, Emily started her own company to help her favorite type of client (female-led small businesses) navigate the world of influencer marketing. Here, she shares the top 5 mistakes she sees small businesses making with influencers. You'll hear about: 👉 Why you need one clea...
The Tactics Brands Use To Find Influencers | Influencer Marketing Roundtable
Переглядів 42410 місяців тому
We ran a survey to learn which tactics brands are *actually* using to find new influencer collabs. Here's the results: www.modash.io/blog/find-influencers-survey? And in this roundtable, we discuss the results with three of the participants: Ben Williams, Senior Influencer Manager at Blast Salma Elframawy, Influencer & Affiliate Marketer at Vivian Agency Emily Claire Hughes, Copywriter & Influe...
Influencer Briefing: How To Help Influencers Tell Great Stories About Your Brand | Sarah Saffari
Переглядів 20510 місяців тому
This episode on the Creator Partnerships Podcast, Avery talks to Sarah Saffari. After years of experience on the influencer's side of the table, Sarah founded InfluencerNexus, an agency that helps brands to find and manage influencers to tell stories and drive revenue for their business. One of the secrets to Sarah's success with influencers: really really good briefing. Here, she shares her th...
How I'd Find Fashion Influencers If I Worked At ASOS
Переглядів 34111 місяців тому
Ben's challenge: find DACH influencers to promote ASOS to a Gen-Z audience. In 5 mins! Watch to see: 👉 How Ben applies filters to search for relevant influencers 👉 Which platform & follower counts Ben focuses on 👉 Which profile data Ben reviews to check if creators are a good fit ... & more. Ben Williams is a Senior Influencer & Talent Manager at Blast, & previously worked in influencer marketi...
How SafetyWing Built A $350k/Month Affiliate Program | Enelin Toneva, Vivian Agency
Переглядів 23511 місяців тому
This episode on the Creator Partnerships Podcast, Avery talks to Enelin Toneva. Among other achievements, she's responsible for creating SafetyWing's affiliate program, which now drives $350,000 per month in revenue. Alongside working with SafetyWing, Enelin also founded Vivian Agency, an agency specializing in building influencer & affiliate programs. You'll hear about: 👉 Which type of affilia...
How Do Marketers Figure Out How Much To Pay Influencers?
Переглядів 49511 місяців тому
We ran a survey to learn what goes on in an influencer marketer's head when they're figuring out how much to pay Instagram influencers. Here's the results: www.modash.io/blog/instagram-influencer-pricing-insights? Here, we discuss the results with three of the participants: Valeriia Chemerys, Head of Media Parnterships at Deeper Agita Matule, Marketing Associate at Wolt Latvia Ben Williams, Sen...
How I'd Find Beauty Influencers If I Worked At Charlotte Tilbury
Переглядів 240Рік тому
Ben's challenge: find UK influencers to promote Charlotte Tilbury's beauty products. In 7 mins! Watch to see: 👉 How Ben applies filters to search for relevant influencers 👉 Which platform & follower counts Ben focuses on 👉 Which profile data Ben reviews to check if creators are a good fit ... & more. Ben Williams is a Senior Influencer & Talent Manager at Blast, & previously worked in influence...
How KetoKrate Keeps Influencers & Affiliates Active For 5+ Years
Переглядів 130Рік тому
How KetoKrate Keeps Influencers & Affiliates Active For 5 Years
How Deeper Sonars Manage 7k+ Brand Ambassadors With 5 Marketers
Переглядів 457Рік тому
How Deeper Sonars Manage 7k Brand Ambassadors With 5 Marketers
Influencer Search Battle: Finding Niche Influencers In 7 Minutes
Переглядів 264Рік тому
Influencer Search Battle: Finding Niche Influencers In 7 Minutes
CEO Roasts Sonos' Influencer Marketing Strategy
Переглядів 346Рік тому
CEO Roasts Sonos' Influencer Marketing Strategy
How Do You Decide How Much To Pay Influencers?
Переглядів 175Рік тому
How Do You Decide How Much To Pay Influencers?
How To Choose The Right Influencers For Your Brand
Переглядів 140Рік тому
How To Choose The Right Influencers For Your Brand
How To Collab With Influencers: Pay Per Post vs. Affiliate Commissions
Переглядів 165Рік тому
How To Collab With Influencers: Pay Per Post vs. Affiliate Commissions
How AUMIO Turns Customers Into Affiliates I Anna-Maria Klappenbach
Переглядів 206Рік тому
How AUMIO Turns Customers Into Affiliates I Anna-Maria Klappenbach
Influencer Creative Guidelines To Get 4B Views I Surfshark I Gabriele Palepšaitė
Переглядів 367Рік тому
Influencer Creative Guidelines To Get 4B Views I Surfshark I Gabriele Palepšaitė
How To Check Influencer Audience Demographics In 30 Seconds
Переглядів 862Рік тому
How To Check Influencer Audience Demographics In 30 Seconds
How To Find YouTube Influencers (5 Easy Methods!)
Переглядів 1,9 тис.Рік тому
How To Find UA-cam Influencers (5 Easy Methods!)
Using Data To Optimise Your Influencer Workflow I Health Labs Care I Aleksander Kopyt
Переглядів 136Рік тому
Using Data To Optimise Your Influencer Workflow I Health Labs Care I Aleksander Kopyt
How To Ask An Influencer To Promote Your Product (8 Tips For Outreach & Negotiation)
Переглядів 507Рік тому
How To Ask An Influencer To Promote Your Product (8 Tips For Outreach & Negotiation)
Building Brand Credibility With Celebrity Collabs I Memmo.me I Tobias Bengtsdahl
Переглядів 182Рік тому
Building Brand Credibility With Celebrity Collabs I Memmo.me I Tobias Bengtsdahl
Affiliate Recruitment: From 0 to 100k Applications In 1 Year I Jason Hulott I Speedie Consulting
Переглядів 150Рік тому
Affiliate Recruitment: From 0 to 100k Applications In 1 Year I Jason Hulott I Speedie Consulting
Scaling Europe’s Fastest Growing Company With Influencers I Rugile Paleviciute I Kilo Health
Переглядів 299Рік тому
Scaling Europe’s Fastest Growing Company With Influencers I Rugile Paleviciute I Kilo Health
The Personal Touch In Managing Influencer Relationships | Georgia Humphries | Tourlane
Переглядів 390Рік тому
The Personal Touch In Managing Influencer Relationships | Georgia Humphries | Tourlane
How To Find YouTube Channel Emails In 30 Seconds
Переглядів 51 тис.Рік тому
How To Find UA-cam Channel Emails In 30 Seconds
6 Ways To Find Micro Influencers On Instagram, TikTok & YouTube
Переглядів 14 тис.Рік тому
6 Ways To Find Micro Influencers On Instagram, TikTok & UA-cam
How To Check Instagram Fake Followers in 30 Seconds
Переглядів 21 тис.Рік тому
How To Check Instagram Fake Followers in 30 Seconds
How To Check Influencer Engagement Rate at Scale (In 30 Seconds‍)
Переглядів 1,2 тис.Рік тому
How To Check Influencer Engagement Rate at Scale (In 30 Seconds‍)

КОМЕНТАРІ

  • @conordonovan4499
    @conordonovan4499 27 днів тому

    Yep, lots of useful stuff, worth watching it to the end. Thanks to both.

  • @dawnsreviews7205
    @dawnsreviews7205 Місяць тому

    Modash failed checking two friends for fake followers and I know they have a lot. Good way to test the program.. Modash is awful.

  • @lanavortic124
    @lanavortic124 Місяць тому

    Super valuable video. Thanks 🙌🏻

  • @thymeparzival
    @thymeparzival Місяць тому

    This has inaccurate results compared to other online apps. Whatever algorithm it’s using to determine real vs fake followers just ends up showing most accounts as having around 20% fake followers across the board. Someone needs to check these fake account checkers for science.

  • @teddykim1107
    @teddykim1107 Місяць тому

    I hate this channel. This is true fake video

  • @kevinmurray9790
    @kevinmurray9790 Місяць тому

    Modash is actually a fake website 😂

  • @michaelakrainz2783
    @michaelakrainz2783 Місяць тому

    Top informativ!

  • @kurtnicolai5376
    @kurtnicolai5376 Місяць тому

    It's useless if you don't have biz email to sign up. lol

  • @OurQueerImpact
    @OurQueerImpact 2 місяці тому

    Really love the negotiation tip - explaining how we got to that offer, to make the negotiation a dialogue

  • @OurQueerImpact
    @OurQueerImpact 2 місяці тому

    Some amazing notes from this: - Have one CTA per influencer - Have a super clear briefing for influencers - Influencers need to feel familiar with the product to rave about it

  • @OurQueerImpact
    @OurQueerImpact 2 місяці тому

    Really appreciate the insight that IG stories work better for links, and reels for reach! How do you figure out what % of your influencer’s followers are fake?

  • @OurQueerImpact
    @OurQueerImpact 2 місяці тому

    Great points were shared in this interview! - Asking your current followers to share which influencers they follow - Knowing that influencers on databases are way more likely to be sophisticated and more pricey to work with - Tapping on your existing influencer’s network - UA-cam’s content is evergreen

  • @OurQueerImpact
    @OurQueerImpact 2 місяці тому

    Thanks for this series! As a marketing manager (and also a podcaster) I’m sitting on both sides of the table. Asking for the price makes a lot of sense, especially if you’re not clear what their peers are getting. I wonder if you can do any interviews on nano-influencers? Hoping to target more approachable, everyday people in our upcoming campaign, so our product seems more approachable and accessible.

  • @Timvaughanoutdoors
    @Timvaughanoutdoors 4 місяці тому

    Awesome discussion and approach to marketing your product!

  • @TravelCharlee
    @TravelCharlee 4 місяці тому

    I tried and I won’t take my email address! 😩

  • @marzanne
    @marzanne 5 місяців тому

    Honestly, the worst user experience! Trying to check an account on a "free" platform but getting redirected to signing up for a trial - navigating a backend of your dashboard experience which I didn't ask for....Still can find out if the account I'm researching has fake followers or not. No man guys!

  • @Glowtipsguys1
    @Glowtipsguys1 5 місяців тому

    Subject: Proposal for Dubbing Your Videos into Nepali Language Hi [Recipient's Name], I hope this email finds you well. My name is Ayush, and I'm reaching out to express my interest in collaborating with you to dub your videos into Nepali language. I have a passion for language and video editing, and I believe that translating your content into Nepali could help expand your audience and reach in Nepal and among Nepali-speaking communities worldwide. I would like to offer my services free of charge for the initial period. This will give you the opportunity to assess the quality of my work and determine if it aligns with your vision for your videos. If you find my work satisfactory, we can discuss compensation arrangements moving forward. I am confident in my ability to provide accurate and high-quality dubbing that maintains the integrity and message of your original content. Please let me know if you are interested in exploring this collaboration further. I'm excited about the possibility of working together and contributing to the accessibility of your content for Nepali-speaking audiences. Looking forward to your response. Best regards, Ayush ChatGPT can make mistakes. Consider checking

  • @jaredb9523
    @jaredb9523 5 місяців тому

    If they the are creators then. What are u? So u find creators have them make videos n u add them to campaign.. ur great at explaining everything... Psych

  • @feraskhalbuss2145
    @feraskhalbuss2145 6 місяців тому

    very generous share

  • @dailywisdomlife
    @dailywisdomlife 7 місяців тому

    Nice video❤

  • @billyhoward4680
    @billyhoward4680 7 місяців тому

    *Promo sm* ⭐

  • @edsensation
    @edsensation 7 місяців тому

    He forgot to disclose that when you start a new account, researching a IG account thats never been searched in Modash takes up to 48 hours before showing you stats. So its not like in this video where its instant. Perhaps its wise to say that on your video.

  • @zillur9371
    @zillur9371 7 місяців тому

    Very bad service

  • @lilnabii
    @lilnabii 7 місяців тому

    As a micro influencer im taking your advice and working backwards so i can be found ❤

  • @woa7402
    @woa7402 7 місяців тому

    got a ton out of this podcast, thank you guys 🙏👌

  • @loganwobbe4657
    @loganwobbe4657 8 місяців тому

    Can't sign up with my Gmail. Not sure why on earth he would show himself signing up with Gmail in the video. If there's any way to bypass this that would be amazing!

  • @williwiedergold
    @williwiedergold 8 місяців тому

    Co-Branded Product Line!! YES! <3

  • @Nomadicshieldmaid75
    @Nomadicshieldmaid75 8 місяців тому

    Easy for you to say i guess

  • @FightersZoo
    @FightersZoo 8 місяців тому

    You dont understand how much I needed this🙌🏽❤️

  • @sammigaming4796
    @sammigaming4796 8 місяців тому

    your content is very good but the SEO condition of your channel is not very good. If you can follow this SEO section, your channel will get very good viewers and subscribers. your SEO score is 0 out of 100

  • @elenizoep
    @elenizoep 8 місяців тому

    Definitely need to re-listen with a notepad 😅 Tons of helpful advice from Claire!

    • @N10272
      @N10272 8 місяців тому

      22

  • @johng5295
    @johng5295 9 місяців тому

    Awesome. Great content.

  • @cinema7animated
    @cinema7animated 10 місяців тому

    I've tried a lot of times but I'm not able to sign up to modash, it's not accepting email

  • @Emanvlog12
    @Emanvlog12 10 місяців тому

    please ask about modash trail end what we do?

  • @cinema7animated
    @cinema7animated 10 місяців тому

    Why I'm not able to sign up for my new account. Failed even after multiple attempts

  • @cinema7animated
    @cinema7animated 10 місяців тому

    Not able to sign up even trying multiple times. It show we do not accept temporary email

  • @mariamispiryan7701
    @mariamispiryan7701 10 місяців тому

    What an episode! Thanks for sharing!

  • @luisagrigorescu3088
    @luisagrigorescu3088 11 місяців тому

    Now I need to go and buy something from ASOS

  • @Jürgenkorkisch
    @Jürgenkorkisch 11 місяців тому

    Jokerstars Einzahlunhsbedingungen 1:17 So wird man um aeinenbSpielspass betrogen!

  • @Modash.official
    @Modash.official 11 місяців тому

    📌 Watch the full episode to learn how Enelin & her team built a $350k/mo affiliate program at SafetyWing: ua-cam.com/video/uCpLrRRsVJA/v-deo.html

  • @joshcarrigan6459
    @joshcarrigan6459 11 місяців тому

    Shit

  • @user-en4e
    @user-en4e 11 місяців тому

    wow

  • @williwiedergold
    @williwiedergold Рік тому

    💯

  • @Modash.official
    @Modash.official Рік тому

    📌 Theresa from KetoKrate shared her influencer marketing journey on our podcast. Get the full episode here: ua-cam.com/video/v4ZRIkTg1kk/v-deo.html

  • @ryanprior95
    @ryanprior95 Рік тому

    The hero we needed

  • @ceol8070
    @ceol8070 Рік тому

    palestine

  • @ceol8070
    @ceol8070 Рік тому

    support palestine, love palestine fucking israel

  • @itsazumi
    @itsazumi Рік тому

    Thank you

  • @jswallez
    @jswallez Рік тому

    Loving it!

  • @williwiedergold
    @williwiedergold Рік тому

    Ben, the legend!