In this episode of the Brand Unveiled podcast, Mimi Striplin, founder of The Tiny Tassel, shares how she built her brand into a million-dollar business rooted in authenticity and purpose.
Mimi discusses:
💬 The evolution of her brand
💬 The importance of representation
💬 The challenges she’s faced (including navigating financial hurdles and managing cash flow)
💬 The value of self-care and staying proactive (while balancing the demands of entrepreneurship)
This conversation offers practical insights and real stories from someone who has turned her vision into a thriving, impactful business.
Don't miss an episode of #TheBrandUnveiled Podcast.
***AUDIO & VIDEO episodes drop every Tuesday on all podcast streaming services.***
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** TIMESTAMPS **
00:00 Intro
3:07 The Birth of The Tiny Tassel
5:29 Navigating the Early Years of Business
12:37 The Evolution of Brand Identity
16:13 The Importance of Representation
19:02 Navigating False Expectations
22:35 Family & Teamwork
26:36 Navigating Financial Challenges
28:11 Being Proactive
30:15 Cash Flow Management
37:33 Embracing Authenticity in Business
43:09 Pride in Brand Authenticity
45:10 Self-Care and Grounding in Entrepreneurship
48:52 Support The Tiny Tassel
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**ABOUT THE BRAND UNVEILED:**
In this podcast, we ditch the highlight reel and get into the raw, real stories of what it takes to build a brand from the people making it happen.
No more “perfect” perceptions of success.
No more unrealistic expectations.
No more feeling powerless.
This is your go-to space for the real deal, holy feel about business growth-full of obstacles, funny stories, real talk, self-reflections, hot takes on current events, and must-have tips.
If you’ve got a fresh idea brewing, you’re a sucker for new strategies and insights, or you need to be reminded of how freaking dope you are - this podcast is for you.
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**FOLLOW BRIANNA REGINE:**
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LinkedIn: @briannareginewalston
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