OxfordSM
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The behaviour change required to address climate change
We understand how to change behaviour for good.
As well as working with global brands, we've partnered with Public Health England on some of their biggest challenges such as halting the rise in childhood obesity, and reducing underage alcohol abuse.
We know that changing engrained habits is a journey, and we've learned some key lessons about what works.
Download our PDF presented at COP27 on how to make change stick. What are the barriers to change? What are the stages of the journey? What support and incentives can you provide at each stage?
oxfordsm.com/uploads/files/Enabling-behaviour-change-for-good-Oxford.pdf
Переглядів: 191

Відео

Oxford at COP27 - Climate positive growth: feasible or wishful thinking?
Переглядів 33Рік тому
Our session, on the last day of COP27, focuses on whether or not climate positive growth can be achieved, whether it's feasible or just wishful thinking. We shared some of our experiences and perspectives on whether we believe it's possible. We ran through the three barriers and seven lessons we have learned. At the heart of our session is the question: The climate is changing, why aren't we? A...
The Oxford Super Crew
Переглядів 165Рік тому
Our 2022 year end video, prepared by our amazing design team, in our 35th year, celebrating the great people in our team and the super powers they all bring. Similar to Billy Joel’s reason for writing his song, we’re at our own crossroads, having defined our mission this year, to focus on delivering good growth, supporting businesses, people and ideas that are positive for the planet and positi...
How to drive change as you build and implement capability
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Think about the stages of the change journey as you build and implement capability, and what’s needed when for things to stick
The distinct phases of a capability development programme
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Be clear on the phases of a capability programme and watch-out for the ‘launch and leave’ syndrome
The difference between capability development and training
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How to avoid falling into the trap of thinking that capability means ‘training’
The six building blocks of a capability system
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If you want to build lasting capability it helps to understand the building blocks needed for it to have the impact you’re looking for
Why use a category growth strategy?
Переглядів 5752 роки тому
with Natalie Little - oxfordsm.com/team/natalie-little People often say to us, "As a brand-led business, I'm not sure a category growth strategy is for me." Well, the truth is, it almost universally is for you. In fact, in today's world with consumers scrutinizing the brands that they spend their money on even more and increased brand competition, meaning retailers are more demanding than ever ...
Building a culture of creative effectiveness
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Building a culture of creative effectiveness
OxfordLIVE - a one stop shop for collaboration and learning
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A flexible platform that helps collaboration and learning, for small programs or large, which we call OxfordLIVE. It’s a one stop shop for: 👉 Co-creating things like global / local growth strategy and plans Blended learning 👉 The resources people need, when they need them 👉 OxfordLIVE combines our expertise in cracking marketing and sales challenges with a learning system powered by industry le...
Virtual Growth Planning
Переглядів 264 роки тому
Even in this time of extraordinary upheaval, annual growth planning still needs to be delivered. But how can teams bring their best creativity and collaboration at a time when they're apart? We have found that, when done well, virtual growth planning can be more effective than in-person. Our approach: Uses a proven set of growth planning tools (or we can use or adapt yours) Is virtual by design...
Oxford's guide to working virtually
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Oxford is a virtual team of 100 consultants around the globe. We have over 30 years of experience working virtually so we’ve learned what works. To help our clients, we pulled together evidence and defined 5 practical things teams can do to be more effective, from home, in their virtual workplace. We put on a webinar for our clients and this is the recording. In this 45 minute video, we give pr...
Oxford is now a Certified B Corporation®
Переглядів 194 роки тому
We’ve joined a growing community of purpose driven organizations who believe that business should be a force for good, and that it should put people first. We’re committed to working hard for all our stakeholders: our staff, our associates, our business partners, and our clients. Now more than ever, our interdependence on each other is clear, and so we strive to minimise our impact on the envir...
The power of purposeful positioning
Переглядів 1034 роки тому
Often people aren't getting all that they can from the equity that's in their brand or business, or aren't taking their brand or business and pushing its positioning to its full extent. And what purposeful propositions do, is really get to the heart of what a fabulous positioning is, a really, really powerful one. Here Carol explains how to achieve really fabulous, powerful positioning that's i...
Experience mapping in Healthcare
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Sarah Langan and Mary Deboos talk about experience mapping in Healthcare and the importance of thinking through the experience, from the patient's perspective. They share an example, where both the emotional and physical journey was reviewed from the patient's perspective, to include before use and after use. The example shared also demonstrates how the customer experience led to identifying gr...
The changing importance of Share of Voice in Pharma
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The changing importance of Share of Voice in Pharma
How focusing on the consumer experience can break down silos
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How focusing on the consumer experience can break down silos
How to deliver consistently great customer experience
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How to deliver consistently great customer experience
Why Purpose is vital for any business
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Why Purpose is vital for any business
Living your Purpose in every aspect of your business
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Living your Purpose in every aspect of your business
What is Purpose?
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What is Purpose?
Principles of brand planning to drive action
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Principles of brand planning to drive action
The five principles of capability building
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The five principles of capability building
The three phases of a capability program
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The three phases of a capability program
Do we understand the importance of pricing?
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Do we understand the importance of pricing?
Oxford - who we are
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Oxford - who we are
Owning a simple experience
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Owning a simple experience
The impact of creative bravery on business
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The impact of creative bravery on business
Complex business challenging need simple solutions
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Complex business challenging need simple solutions
Living your purpose - Danone
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Living your purpose - Danone