Malouma Mint El Meidah, also simply Maalouma or Malouma, is a Mauritanian singer, songwriter and politician. Raised in the south-west of the country by parents versed in traditional Mauritanian music, she first performed when she was twelve, soon featuring in solo concerts. Her first song "Habibi Habeytou" harshly criticized the way in which women were treated by their husbands. Though an immediate success, it caused an outcry from the traditional ruling classes. After being forced into marriage while still a teenager, Malouma had to give up singing until 1986. She developed her own style combining traditional music with blues, jazz, and electro. Appearing on television with songs addressing highly controversial topics such as conjugal life, poverty and inequality, she was censored in Mauritania in the early 1990s but began to perform abroad by the end of the decade. After the ban was finally lifted, she relaunched her singing and recording career, gaining popularity, particularly among the younger generation. Her fourth album, Knou, includes lyrics expressing her views on human rights and women's place in society.