Welcome back to another episode of Mastering E-commerce Marketing with your host, Eitan Koter. Today, Eitan sits down with Brandon Leibowitz, the owner of SEO Optimizers, a digital marketing company he’s been running since 2007. Brandon has been helping small and medium-sized businesses grow their online presence, boosting their traffic, and converting that traffic into real results-whether that's sales, leads, or new clients.
In this episode, Brandon and Eitan dig into the world of SEO and organic growth. Brandon shares how he started out in digital marketing right after college, and why he chose to focus on SEO as a way to drive free, long-term traffic. He talks about what’s changed in the SEO world over the past 17 years, from simple tactics like keyword stuffing back in the day to today’s focus on quality content and structured site architecture.
You’ll hear Brandon break down how businesses can optimize their websites to be more search-engine friendly, covering the essentials like site structure, keyword research, and the importance of backlinks. He also touches on the role of AI in shaping the future of SEO and how businesses can adapt to these changes.
Whether you’re new to SEO or looking to sharpen your strategies, this episode has plenty of actionable advice. Stick around to hear Brandon's take on why content is still king, why building backlinks is crucial, and how a solid SEO strategy can make a big difference for your business.
Website: www.vimmi.net
Email us: info@vimmi.net (mailto:info@vimmi.net)
Podcast website: vimmi.net/mastering-ecommerce-marketing/
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LinkedIn Eitan Koter: www.linkedin.com/in/eitankoter/
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Guest: Brandon Leibowitz, the owner of SEO Optimizers
SEO Optimizers: seooptimizers.com/
SEO Optimizers Podcast: seooptimizers.buzzsprout.com/
Brandon Leibowitz:
LinkedIn: www.linkedin.com/in/brandonleibowitz/
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Instagram: leibowitzbrandon
Facebook: BrandonLeibs
Twitter: brandonleibs
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TikTok: www.tiktok.com/@brandonleibowit (www.tiktok.com/@brandonleibowitz) z
Takeaways:
• SEO is essential for driving organic traffic to websites.
• Keyword research is the foundation of effective SEO strategies.
• Creating a well-structured website helps both users and search engines navigate content easily.
• Content quality and relevance are crucial for SEO success.
• Backlinks serve as votes of confidence from other websites, impacting search rankings.
• Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success.
• Conversion rate optimization is as important as driving traffic to a website.
• Integrating social media and paid ads can enhance overall marketing efforts.
• Continuous content creation is necessary to maintain relevance in search results.
• Building trust and credibility is key to converting website visitors into customers.
Chapters:
00:00 Introduction to SEO and Digital Marketing
02:49 The Evolution of SEO and Its Importance
06:05 Keyword Research: The Foundation of SEO
09:03 Creating a Structured Website for SEO
12:05 The Role of Content in SEO
15:03 Backlinks: Building Authority and Trust
18:10 Measuring SEO Success with KPIs
20:57 Conversion Rate Optimization Strategies
23:59 Integrating SEO with Social Media and Paid Ads
27:09 SEO Optimizers: Services and Offerings