In this episode of “What’s the Startup?!”, we dive deep into the world of customer discovery-a critical process that can make or break your startup. Join us as we explore what it truly means to understand your customers’ needs, motivations, and behaviors. We’ll share practical examples, like the fascinating story of milkshake marketing, and how Sprocket’s own youth programs benefited from rigorous customer discovery. Whether you’re just starting out or looking to refine your product, this episode will equip you with the tools to test your assumptions, avoid bias, and build something your customers will love. Tune in to learn how to move beyond guesswork and start making data-driven decisions that drive success.
Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.