- 17
- 7 676
Brand Builders
Singapore
Приєднався 25 чер 2024
Subscribe to get in-depth interviews with founders of disruptive consumer brands. Insights, playbooks, and tips that will help you Build Something People Love ™. Hosted by Aamod Mehrish.
www.youtube.com/@brandbuilderspod?sub_confirmation=1
www.youtube.com/@brandbuilderspod?sub_confirmation=1
How Gully Labs Is Challenging India's $2 Billion Sneaker Market | Animesh Mishra, Co-Founder
Note: Apologies for the slight background audio disruptions at the start. This gets better gradually as the episode progresses, and we have taken this as a point of improvement for future episodes.
In this episode, Aamod Mehrish interviews Animesh, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy.
Chapters:
00:00 Introduction
02:01 Animesh's Journey from Consultant to Founder
03:52 Building the Brand: From Concept to Creation
08:06 Premium Brand Pricing Strategy and Value
10:43 Content Strategy and Social Media Engagement
19:55 The Importance of Unboxing Experience
23:37 The Right Way to Tell Your Brand Story
26:01 Sales Growth and Market Strategy
29:17 Direct-to-Consumer (D2C) Success
32:34 In-house Content Creation and Customer Acquisition
34:32 Behind the Scenes: Building a Community
39:11 The Journey of Entrepreneurship and Personal Growth
Visit gullylabs.com/ to learn more about the brand.
Follow @nexgoods on:
LinkedIn - www.linkedin.com/company/nexgoods/
Instagram - nexgoods_podcast
#brand #business #startup #sneakers #india #streetculture #gullylabs #d2cbrands #fmcg
In this episode, Aamod Mehrish interviews Animesh, co-founder of Gully Labs, a rapidly growing Indian premium sneaker brand. They discuss Animesh's transition from a pricing consultant to an entrepreneur, the brand's focus on quality and storytelling, and the importance of a strong content strategy.
Chapters:
00:00 Introduction
02:01 Animesh's Journey from Consultant to Founder
03:52 Building the Brand: From Concept to Creation
08:06 Premium Brand Pricing Strategy and Value
10:43 Content Strategy and Social Media Engagement
19:55 The Importance of Unboxing Experience
23:37 The Right Way to Tell Your Brand Story
26:01 Sales Growth and Market Strategy
29:17 Direct-to-Consumer (D2C) Success
32:34 In-house Content Creation and Customer Acquisition
34:32 Behind the Scenes: Building a Community
39:11 The Journey of Entrepreneurship and Personal Growth
Visit gullylabs.com/ to learn more about the brand.
Follow @nexgoods on:
LinkedIn - www.linkedin.com/company/nexgoods/
Instagram - nexgoods_podcast
#brand #business #startup #sneakers #india #streetculture #gullylabs #d2cbrands #fmcg
Переглядів: 553
Відео
Consumer Brands Investor On Achieving 10x Growth, Red Flags, and Trends | Kunle Campbell
Переглядів 90Місяць тому
@KunleCampbell is a consumer brands investor, host of the @2XeCommerce podcast, and an author. In this episode, we dive into Kunle's decade-long experience in the consumer/e-commerce space to understand key growth drivers for brands, red flags, and trends for the next 3-5 years. Chapters: 00:00 - Intro and background 01:29 - Kunle's journey of becoming an investor in good-for-you brands 04:29 -...
How to build a MILLION DOLLAR D2C brand in 2024 | Ryan Black, Buddy Bites
Переглядів 2232 місяці тому
Ryan Black is the co-founder of @buddybites, a D2C subscription-based pet food brand based out of Hong Kong. The company has doubled revenue every year since their inception, alongside supporting a strong social mission to donate 1KG of dog food to shelters for every 2KG sold. Chapters: 00:00 - Intro & topics 01:26 - How Ryan entered the pet food space 03:12 - Pet food industry explained 08:20 ...
Building a disruptive HEALTH brand in INDIA - gut health, protein | Simran, Truely Health
Переглядів 2333 місяці тому
This episode covers our in-depth conversation with Simran Nahata, a 24-year-old entrepreneur in India who is building a science-backed, clean nutrition brand called Truely Health. Starting with just Rs. 7 lakhs of capital from her own savings in 2022, in 2 years, Simran has built a brand that has served over 8000 customers across India. Chapters - 00:00 - Intro & products 01:30 - Reason for sta...
How this ex-venture capitalist is changing the FUTURE of COFFEE | Jake Berber, Prefer Coffee
Переглядів 2523 місяці тому
In this episode of the NexGoods Podcast, we connected with Jake Berber, co-founder & CEO of Prefer Coffee - a foodtech startup based out of Singapore which is making coffee without coffee beans. Their sole mission? To future-proof coffee against climate change and stop it from becoming unaffordable for the masses. Chapters: 00:00 - Precap & intro 01:20 - Jake's journey and VC experience in Isra...
How this 24 year old created a multi-million dollar BEER startup | Anushka Purohit, Breer
Переглядів 1,7 тис.3 місяці тому
How this 24 year old created a multi-million dollar BEER startup | Anushka Purohit, Breer
Great podcast 🎉
Glad you enjoyed it!
Great insights. Will definitely try out their sneakers
🙌🙌
Great one!
This was so insightful
Awesome guest! Thanks for sharing Ryan!
Very informative ❤
Super informative! Indians are value conscious and therefore want to see successful use case 🚀🚀
In my opinion India is value conscious Country than compared to west. In India people think what value does the product add to life rather than for fun or something. I think this value proposition exists in India as it is low income country and moving towards high income country. Once it reach there people then buy luxury thing than value proposition things which right now happened in west. One main thing in India from forefathers is to save for future generations, which most of Webster people don’t think, this changes thinking alot while buying things I hope I have added some value😅😅
That y the product which we see around us become brand in coming future. Samosa, Panipuri, Lassi, flowers brand, vegetables brands, Everything goes into brand as people move to more income they spend more on branded items
Hi Sandeep, Thanks for your comments. You are absolutely spot on! India is a value-driven society, but as discretionary income increases, we will see significant changes in consumption habits.
opinion :- your this short is looking preety decent type as like the niche you are following includes and focus more on the guest i have watched the full length videos they preety boring tbh u should edit like what you were doing before as personally as a viewer i think thats the best editing way which makes it interesting in this short even the guest is in down slide the title is blocking her face the text is not even in centre . just a opinion as a viewer
Very nice and informative video
Thanks for watching!
👏👏🍻🍻
Learnt so much about coffee in what felt like a 15 minute video :)
I can relax, coffee is here to stay...Beans take a holiday. More such sustainable solutions need to be exposed to the world....the urgent need of the hour. Great initiative Aamod.
Absolutely right! With startups like these doing cutting edge innovation, the future of food seems secure.
Pretty insightful !
Such an insightful podcast! The topics were engaging, and the host's insights added so much depth. The pacing was perfect, and Jake's perspectives made the discussion so interesting and evocative. Keep up the amazing work!
Wonderful, its lovely to see your podcasts on these young entrepreneurs. Congratulations and best wishes for your upcoming episodes 🌹
host, please dont touch your face while doing the podcast....since, face is close to camera...it is weirdly annoying...
Hi! Thank you for the feedback. This is well noted - will be mindful in our upcoming episodes. Best regards, The NexGoods Team
So handsome with beautiful smile
These are some great insights! Nice questions Let more come
Heartiest Congratulations n best wishes 👍💐🎉❤️ God bless 🙌🙌
🙌🙌🙌
🥂✌️
🙌🙌🙌🙌
Awesome. This is sustainability in true sense.🎉
Amazing and huge achievement in this young age😊