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Adswerve
Приєднався 24 лют 2016
As the leading Google Marketing, Analytics, Cloud and Adobe partner, we work with agencies, analysts, marketers and publishers at all levels to unlock the full breadth of the Google Marketing Platform and Google Cloud. No matter if you’re in the C-Suite or in the trenches, we can help you humanize data and guide you to remarkable outcomes.
Adswerve Webinar: Navigating 2024 Media Trends: Expert Insights & Strategies
📅 Originally recorded: November 16th, 2023
🔍 Description:
Dive into the world of digital media with Adswerve's exclusive Q&A-style webinar! Join Mary Kotara (Lead Media Consultant), Brittany Medina (Sr. Media Consultant), and Lauren Stone (Paid Search Consultant) as they share their valuable insights on the upcoming media trends of 2024. This session offers a deep dive into the evolving landscape of digital media, competitive strategies, and practical tips for planning effective campaigns across various platforms including CM360, DV360, SA360, and Google Ads.
Key Highlights:
Industry & Client Trends for 2024: Uncover competitive tips and the latest trends shaping the media landscape.
Digital Media Campaigns & Budgeting: Gain expert advice on planning and budgeting in CM360, DV360, SA360, and Google Ads.
Adswerve's Consultative Services: Learn how our services can help refine and elevate your media strategies.
Q&A-style Session: Our experts answer your pressing questions, offering tailored advice and solutions.
Featured Questions Include:
* Channel Priorities for 2024: What to focus on by channel in the coming year.
* Exciting Betas for 2024: A glimpse into the betas that our experts are looking forward to.
* Strategies for 2024: Key tips on prioritizing your digital media strategy for 2024.
* Data Privacy Tips and Trends: Learn how Google is handling data privacy and insights around continually evolving data sharing requirements.
Additional Resource: For insights on tracking U.S. state consumer data privacy legislation, visit Husch Blackwell's 2023 State Privacy Law Tracker.
🔗www.huschblackwell.com/2023-state-privacy-law-tracker 🔗
👉 Stay Connected: Follow us for more updates and expert insights into the world of media and digital advertising.
#AdswerveWebinar #MediaTrends2024 #DigitalMediaInsights #ExpertQandA #MediaStrategy
🔍 Description:
Dive into the world of digital media with Adswerve's exclusive Q&A-style webinar! Join Mary Kotara (Lead Media Consultant), Brittany Medina (Sr. Media Consultant), and Lauren Stone (Paid Search Consultant) as they share their valuable insights on the upcoming media trends of 2024. This session offers a deep dive into the evolving landscape of digital media, competitive strategies, and practical tips for planning effective campaigns across various platforms including CM360, DV360, SA360, and Google Ads.
Key Highlights:
Industry & Client Trends for 2024: Uncover competitive tips and the latest trends shaping the media landscape.
Digital Media Campaigns & Budgeting: Gain expert advice on planning and budgeting in CM360, DV360, SA360, and Google Ads.
Adswerve's Consultative Services: Learn how our services can help refine and elevate your media strategies.
Q&A-style Session: Our experts answer your pressing questions, offering tailored advice and solutions.
Featured Questions Include:
* Channel Priorities for 2024: What to focus on by channel in the coming year.
* Exciting Betas for 2024: A glimpse into the betas that our experts are looking forward to.
* Strategies for 2024: Key tips on prioritizing your digital media strategy for 2024.
* Data Privacy Tips and Trends: Learn how Google is handling data privacy and insights around continually evolving data sharing requirements.
Additional Resource: For insights on tracking U.S. state consumer data privacy legislation, visit Husch Blackwell's 2023 State Privacy Law Tracker.
🔗www.huschblackwell.com/2023-state-privacy-law-tracker 🔗
👉 Stay Connected: Follow us for more updates and expert insights into the world of media and digital advertising.
#AdswerveWebinar #MediaTrends2024 #DigitalMediaInsights #ExpertQandA #MediaStrategy
Переглядів: 224
Відео
UNIFIRE by Adswerve Search: Bring Social & Search Together
Переглядів 1917 місяців тому
Adswerve is proud to lead the way with revolutionary new technology that unites search and social using the industry's top search platform Search Ads 360. Say hello to UNIFIRE. UNIFIRE helps you easily connect your Facebook, Instagram and Google ecosystems so you can view, manage and report on your paid social and search efforts all from one platform: Search Ads 360. You’ll also be able to acce...
Adswerve Vlog: Episode 6 - Tapping Into the Potential of BigQuery
Переглядів 23710 місяців тому
Welcome to another episode where we delve deep into the world of data and analytics. This time, we're exploring Google Cloud's BigQuery, an invaluable tool transforming businesses by unveiling unparalleled insights. In This Episode: - Discover BigQuery’s serverless environment, ensuring seamless analytics without the usual infrastructure headaches. - Dive into OLAP analytics, tapping into your ...
Adswerve Vlog: Episode 5 - Maximizing Digital Advertising Efficiency with Search Ads 360
Переглядів 18511 місяців тому
In our fifth vlog episode, we are joined by Brent Ramos, an expert in search advertising, to delve into the transformative capabilities of Search Ads 360. Discover how Search Ads 360 enhances digital advertising through data-driven budget optimization, customer lifetime value predictions, streamlined data preparation, and speedy campaign management. Links from the video: Unifying Search and Soc...
Adswerve Vlog: Episode 4 - Navigating Google's Universal Analytics Sunset
Переглядів 22711 місяців тому
In this vlog, we're easing worries about Google's upcoming Universal Analytics (UA) sunset. If you're a digital marketer, SEO specialist, or website owner, this is a conversation you can't afford to ignore. 🔑 WHAT TO EXPECT 🔑 Feeling overwhelmed? Fear not, as we're here to demystify these updates and help you sail through this transition. This video provides comprehensive insights on: ⏰ IMPORTA...
On-Demand Webinar: A New Way To Unify Search and Social in the New SA360
Переглядів 24211 місяців тому
Learn about the latest updates and enhancements in the new Search Ads 360 (SA360) and see how it works in synergy with Adswerve's innovative UNIFIRE technology to provide groundbreaking omnichannel data optimization. You'll learn: * The latest updates around Google’s new Search Ads 360 and Adswerve's UNIFIRE technology * How this potent combination provides a more holistic understanding of your...
Adswerve Vlog: Episode 3 - AI and Machine Learning in Marketing
Переглядів 334Рік тому
Today, we're bringing you a deep dive into the revolutionary world of Artificial intelligence (AI) and Machine Learning (ML) in marketing. We'll unravel the key concepts, showcase its growing importance, and explore exciting use cases that can transform your marketing strategies. In this vlog, we're covering: 🔹 AI vs. ML: We're breaking down the differences between Artificial Intelligence and M...
Adswerve Vlog: Episode 2 - What To Have In A Marketing Data Warehouse
Переглядів 365Рік тому
Welcome back to our vlog series on Demystifying Data and Media with Brian and Gord! In this episode, we're discussing an important topic in the world of digital marketing - What should be in my marketing data warehouse? Having a well-structured and organized marketing data warehouse is crucial to making informed decisions about your digital marketing campaigns. In this episode, Brian and Gord b...
Adswerve Vlog: Episode 1 - Server-Side Tagging
Переглядів 565Рік тому
Join Adswerve Data Experts Brian Anderson and Gord Nuttall as they tackle buzz-worthy topics around data, media and analytics, so you can gain a better understanding of how it all relates to the world of digital marketing. Episode one discusses the benefits of server-side GTM and how it can help you streamline your measurement and data collection processes.
Google Analytics Data API 1
Переглядів 12 тис.Рік тому
The Google Analytics Data API is a service that provides programmatic access to Google Analytics 4 (GA4) data, allowing you to customize reports or integrate data with other sources. A similar service for Universal Analytics is called Reporting API. The Google Analytics Data API can be used to: Extract Google Analytics data and prepare it for custom dashboards Automate complex reporting tasks I...
An Introduction to Server Side Google Tag Manager (sGTM)
Переглядів 1,7 тис.Рік тому
Join Adswerve and Google for an introductory webinar about Server-Side Google Tag Manager (sGTM). Google Global Product Lead Adam Fer, Adswerve's Senior Data Engineer Brian Anderson and Senior Analytics Consultant Lilly Nguyen will: -Compare sGTM with web GTM -Present example use cases -Cover the sGTM product vision and roadmap -Demo and play tic-tac-toe against sGTM (you can, too!), try it her...
Adswerve + Alaska Airlines - A Quick Look at Our First-Class Trip to the Cloud
Переглядів 514Рік тому
Adswerve Alaska Airlines - A Quick Look at Our First-Class Trip to the Cloud
An Introduction to Adobe Analytics
Переглядів 7 тис.Рік тому
Curious about what Adobe Analytics has to offer? Did you know you could leverage Google and Adobe solutions in tandem? In this live webinar, Adswerve experts Charles Farina, Debbie Kern and Brett Lamoreaux will perform an interactive demo and cover key platform features, including: -Analysis and Reporting (Adobe Workspace) -Attribution and Channel Performance -Segment Builder -Virtual Report Su...
Adswerve + Alaska Airlines - A First-Class Trip to the Cloud
Переглядів 170Рік тому
Adswerve Alaska Airlines - A First-Class Trip to the Cloud
Performance Max Campaigns in SA360 What You Need to Know
Переглядів 1,6 тис.Рік тому
Performance Max Campaigns in SA360 What You Need to Know
Amplify Marketing Analytics with Looker for the Google Marketing Platform
Переглядів 350Рік тому
Amplify Marketing Analytics with Looker for the Google Marketing Platform
Data Science 101: Solving Marketing Challenges With Machine Learning
Переглядів 1,1 тис.Рік тому
Data Science 101: Solving Marketing Challenges With Machine Learning
How to Use the Google Analytics 4 + BigQuery Export for Better Data Insights 1
Переглядів 13 тис.Рік тому
How to Use the Google Analytics 4 BigQuery Export for Better Data Insights 1
How to Use the New Search Ads 360 Reporting Features
Переглядів 3,4 тис.2 роки тому
How to Use the New Search Ads 360 Reporting Features
GA4U - 101 Implementation Workshop hosted by Charles Farina
Переглядів 4,7 тис.2 роки тому
GA4U - 101 Implementation Workshop hosted by Charles Farina
Google Analytics 4 - What’s New in 2022
Переглядів 4,6 тис.2 роки тому
Google Analytics 4 - What’s New in 2022
Adswerve Search: Six of Our Favorite SA360 Features
Переглядів 3472 роки тому
Adswerve Search: Six of Our Favorite SA360 Features
Server Side Tagging: What is It and How to Get Started with sGTM
Переглядів 2,9 тис.2 роки тому
Server Side Tagging: What is It and How to Get Started with sGTM
Putting Privacy First: Give Consumers What They Want Without Sacrificing Performance
Переглядів 2252 роки тому
Putting Privacy First: Give Consumers What They Want Without Sacrificing Performance
Obsessed with data. Inspired by people.
Переглядів 1,6 тис.3 роки тому
Obsessed with data. Inspired by people.
Adswerve GMP Fundamentals Training Services
Переглядів 4533 роки тому
Adswerve GMP Fundamentals Training Services
The Power of Data Science with Luka Cempre.
Переглядів 2063 роки тому
The Power of Data Science with Luka Cempre.
I use Supermetrics extension to get around sampling instead of google analytics extension using Higher Definition as this is still being sampled. I am still unhappy about segments not being accessible via GA4 APIs. And not sure whether this is on Google's roadmap and would like to know when or if.
*promo sm*
Is there example code for Rust?
Can you please provide link to github repo?
Please find the repository here: github.com/adswerve/ga4-data-api-and-ua-reporting-api-quickstart-demo
Is it worth it to learn python to work with google api? I only know javascript and so far it seems like there are not as many guides as python for data analytics
Agree, did you find any for JavaScript?
You are right, are more examples for GA Data API in Python than in JavaScript. However, Reporting API (UA) supports Java, Python, JavaScript and PHP. GA4 Data API support Java, Python, Node.js, .NET, PHP and Go. Please find a Node.js quickstart code snippet for Google Analytics Data API (GA4): developers.google.com/analytics/devguides/reporting/data/v1/quickstart-client-libraries#node.js_1
@@adswerve yes, that’s what I also used
@@islamn25 not when I was looking. I ended up just using python.
Hope you enjoy of Google Analytics Data API Video!
Thank you So much!
for some reason I can't see the left hand side options, any idea why?