Bri Williams
Bri Williams
  • 207
  • 82 001
Attract more customers with persuasion
Sentence structure impacts persuasion!
In this video, behavioural expert Bri Williams reveals why we are better to talk about a product's users than the product itself when sharing a statistic.
Get free access to the 10 Tweaks in 2 Weeks program: www.briwilliams.com/
Music via Artlist.io
Переглядів: 85

Відео

The Expectation Effect book highlights
Переглядів 60Місяць тому
Behavioural expert Bri Williams shares her three top takeaways from David Robson's book, "The Expectation Effect: How Your Mindset can Change your Life". This is part of Bri's Book Bites series. More about Bri: www.briwilliams.com/ More about David: davidrobson.me/books/the-expectation-effect/
Right Kind of Wrong book highlights
Переглядів 79Місяць тому
Right Kind of Wrong book highlights
Using behavioural insights in market research
Переглядів 1332 місяці тому
Using behavioural insights in market research
Emojis for business writing
Переглядів 802 місяці тому
Emojis for business writing
Should you really promote the newness of something?
Переглядів 873 місяці тому
Should you really promote the newness of something?
How to cross-sell using completion bias
Переглядів 1063 місяці тому
How to cross-sell using completion bias
Behaviour Under Stress
Переглядів 1144 місяці тому
Behaviour Under Stress
How to give someone a deadline
Переглядів 1165 місяців тому
How to give someone a deadline
How a behavioural expert changes her own habits
Переглядів 2165 місяців тому
How a behavioural expert changes her own habits
Same as Ever book highlights
Переглядів 527 місяців тому
Same as Ever book highlights
Five burning issues for small business owners
Переглядів 837 місяців тому
Five burning issues for small business owners
Effortless book highlights
Переглядів 438 місяців тому
Effortless book highlights
Attention Span book highlights
Переглядів 399 місяців тому
Attention Span book highlights
Creating effective presentations
Переглядів 859 місяців тому
Creating effective presentations
The science of effective lead magnets
Переглядів 11310 місяців тому
The science of effective lead magnets
Writing for Busy Readers book highlights
Переглядів 13510 місяців тому
Writing for Busy Readers book highlights
Thresholds that change behaviour including charm pricing
Переглядів 9810 місяців тому
Thresholds that change behaviour including charm pricing
Getting a customer to share their budget
Переглядів 198Рік тому
Getting a customer to share their budget
Good Habits, Bad Habits book highlights
Переглядів 131Рік тому
Good Habits, Bad Habits book highlights
Don't do this (if you want to influence behaviour)
Переглядів 223Рік тому
Don't do this (if you want to influence behaviour)
Optimising customer reviews
Переглядів 51Рік тому
Optimising customer reviews
Decisive book highlights
Переглядів 52Рік тому
Decisive book highlights
How to price different product options
Переглядів 183Рік тому
How to price different product options
Habit: The 95% of Behaviour Marketers Ignore book highlights
Переглядів 102Рік тому
Habit: The 95% of Behaviour Marketers Ignore book highlights
Too much detail or not enough? What to do if people keep asking for more information
Переглядів 136Рік тому
Too much detail or not enough? What to do if people keep asking for more information
Thinking 101 book highlights
Переглядів 181Рік тому
Thinking 101 book highlights
How to sell if you don't like selling
Переглядів 271Рік тому
How to sell if you don't like selling
Magic Words book highlights
Переглядів 316Рік тому
Magic Words book highlights
Dealing with the biggest sales objection: we're fine, thanks
Переглядів 150Рік тому
Dealing with the biggest sales objection: we're fine, thanks

КОМЕНТАРІ

  • @FinoFrancis-m2v
    @FinoFrancis-m2v 21 годину тому

    HI

  • @Garymo2u
    @Garymo2u 25 днів тому

    Bri, you did a fantastic job on this video! Absolutely fantastic!!! Don’t know if it’s going to work as iMovie is loading on my iMac, but you did an outstanding job nonetheless!!!❤

    • @BriWilliams
      @BriWilliams 25 днів тому

      Thanks so much @Garymo2u. Hope it worked for you!

  • @taishankm
    @taishankm Місяць тому

    The book contains practical, easy to use worksheets and surveys which helped me within a matter of minutes. Such a great read for folks with competing commitments.

    • @BriWilliams
      @BriWilliams Місяць тому

      Yes, it’s a very thorough resource!

  • @hellraizer322
    @hellraizer322 Місяць тому

    This video is a goldmine for marketers! Bri Williams really breaks down the psychology behind "new" and how it impacts consumer choices. Can't wait to apply these insights to my business strategy. Great video!

  • @Cherrie549
    @Cherrie549 Місяць тому

    Another excellent video Bri, thank you for sharing

  • @Cherrie549
    @Cherrie549 Місяць тому

    When Bri posts, I first like, then watch

    • @BriWilliams
      @BriWilliams Місяць тому

      Very flattered @cherie549. Thanks for your support 🙏

  • @queenscanvas-bongmom
    @queenscanvas-bongmom Місяць тому

    Thanks ❤❤❤❤

  • @vickyzesu
    @vickyzesu Місяць тому

    Omg you're amazing! It worked. thank you for this video!!

    • @BriWilliams
      @BriWilliams Місяць тому

      So glad it worked for you 😊

  • @lukekowald
    @lukekowald 2 місяці тому

    Very good, Bri. Enjoyed this.

  • @drewmoffatt9414
    @drewmoffatt9414 2 місяці тому

    But that data shows that people *don't* act differently when "their identity is compromised". Statistically they acted exactly the same as the control group who didn't have names on their cup at all. The paper explicitly points this out. Also, the study used 3oz paper cups in a lab-survey setting, not takeaway coffee cups. It's true to say that the people whose names were spelled correctly in the study recycled *more*, but even then, definitively saying that that's due to "identity bias" is kind of a huge stretch considering that the paper only lightly describes the setup of that experiment, has a small and specific sample size, doesn't give full results data, barely discusses possible confounding variables, misses some pretty obvious ones and isn't particularly generalizable to a real-world scenario.

    • @BriWilliams
      @BriWilliams 2 місяці тому

      Thanks for pulling me up on the detail Drew. Is there a study you can suggest that better illustrates when identity is compromised?

  • @jinksbaker
    @jinksbaker 2 місяці тому

    Ha 😂, it reminds me of the SLAP technique that many Brit holidaymakers do. If a foreigner doesn't understand, they just say it slow, louder and point (SLAP)

    • @jinksbaker
      @jinksbaker 2 місяці тому

      I'm a fan and love your take on making BS and behaviour easier to understand. Are you familiar with David Rock's SCARF model?

    • @BriWilliams
      @BriWilliams 2 місяці тому

      I am though I haven’t worked with it

  • @MAGICJACKATX
    @MAGICJACKATX 3 місяці тому

    Thank you so much for that terminal hack!! It fixed it right away! I will subscribe for you.

    • @BriWilliams
      @BriWilliams 3 місяці тому

      I’m so pleased it worked for you 👏

  • @KazzaGullet
    @KazzaGullet 3 місяці тому

    Thank god I found this video! iMovie annoys the crap out of me when it does this!!

  • @DJEDIYENUWZ
    @DJEDIYENUWZ 3 місяці тому

    It worked like a charm. EyE See and Appreciate You

    • @BriWilliams
      @BriWilliams 3 місяці тому

      That’s great. Thanks for letting me know.

  • @selinachenyy
    @selinachenyy 3 місяці тому

    OMG I LOVE YOU I LOVE YOU I LOVE YOU!! THANK YOU SO MUCH!

    • @BriWilliams
      @BriWilliams 3 місяці тому

      Sounds like it worked then?!🤣 Great news!

  • @msjkramey
    @msjkramey 3 місяці тому

    You look like every age at once. It's pretty cool And i love interesting subtle language stuff like this. Thanks

    • @BriWilliams
      @BriWilliams 3 місяці тому

      Well, I’ve never been told that before…

  • @hyperphrog69
    @hyperphrog69 3 місяці тому

    Same goes for the opposite, even if they say they don't, they might be lying

  • @BriWilliams
    @BriWilliams 4 місяці тому

    More about Bri www.briwilliams.com/speaker-and-training-info

  • @poppybeesurfaces8674
    @poppybeesurfaces8674 4 місяці тому

    Hallelujah!! Thank you SO MUCH!!

  • @JoanneFezza
    @JoanneFezza 4 місяці тому

    Hello. Iam Joanne fezza I like change behavior

  • @edwin5419
    @edwin5419 5 місяців тому

    Good points

  • @miamiwax5504
    @miamiwax5504 5 місяців тому

    no luck

    • @BriWilliams
      @BriWilliams 5 місяців тому

      That's a shame. Sometimes it can take an absurdly long time, so be patient! I've never not had it work for me.

  • @zyklon562
    @zyklon562 5 місяців тому

    isnt 2x more like 100% better and not 200%

    • @BriWilliams
      @BriWilliams 5 місяців тому

      See how confusing it is? That's the challenge when we use %

  • @peterharris6604
    @peterharris6604 5 місяців тому

    Thanks.

  • @zyne1214
    @zyne1214 5 місяців тому

    Great job! Well-explained and so interesting!!

  • @missharley2118
    @missharley2118 6 місяців тому

    I’ll be eating what I want to eat, but I prefer mine fresh, not stale or rotting from Coles or Woolies

  • @PurpleTree
    @PurpleTree 6 місяців тому

    Woman, May God be with you ! 💖 thank you so much !!

  • @robertprior94
    @robertprior94 6 місяців тому

    I reckon you weren't taught how to be Australian, but your qualified now aren't ya. Go have a shandy and chill out.

  • @craigsaunders7037
    @craigsaunders7037 6 місяців тому

    Surely this only works on idiots?

    • @BriWilliams
      @BriWilliams 6 місяців тому

      Well, only if we're all idiots Craig. That's what's so interesting about behavioural science - the effects often don't make rational sense. Here's the research paper if you're interested: www.sciencedirect.com/science/article/abs/pii/S1057740811001082

    • @craigsaunders7037
      @craigsaunders7037 6 місяців тому

      @@BriWilliamsI believe what you are telling me is that there are far more idiots than I thought there was. If someone is influenced by 50k v's 50 000.00, how are people ever going to realise that they are being influenced by propaganda or even a slightly complex marketing program? I suppose that explains the response to Pfizer's vaccine marketing campaign. The sheeple gobbled up that BS.

    • @BriWilliams
      @BriWilliams 6 місяців тому

      Thanks for sharing your POV Craig

    • @craigsaunders7037
      @craigsaunders7037 6 місяців тому

      @@BriWilliams LOL. My last reply to you appears to have been scrubbed from the comment section. 🤔Did I mention the wrong companies name.

    • @BriWilliams
      @BriWilliams 6 місяців тому

      That's interesting Craig. I didn't scrub it, and while I can see it in the channel comments dashboard I can't see it in the public shorts. For the record, here it is "@BriWilliams I believe what you are telling me is that there are far more idiots than I thought there was. If someone is influenced by 50k v's 50 000.00, how are people ever going to realise that they are being influenced by propaganda or even a slightly complex marketing program? I suppose that explains the response to Pfizer's vaccine marketing campaign. The sheeple gobbled up that BS."

  • @FancyDancyVlogs
    @FancyDancyVlogs 7 місяців тому

    Thank you so much

  • @JamiAnderson-s1h
    @JamiAnderson-s1h 8 місяців тому

    Fantastic--you saved my life!

  • @aaronheinzen
    @aaronheinzen 8 місяців тому

    Thank you Bri!!!!!

  • @TanayaChabukswar24
    @TanayaChabukswar24 9 місяців тому

    Thank you sooo much😍it worked for me😁my files are safe💗

    • @BriWilliams
      @BriWilliams 9 місяців тому

      I'm so pleased. Thanks for letting me know.

  • @Vladyyy
    @Vladyyy 9 місяців тому

    The hair and your eyes look great!👌🏾✨

  • @nynakb
    @nynakb 9 місяців тому

    Thank you for this ! You saved my video !

    • @BriWilliams
      @BriWilliams 9 місяців тому

      I'm so pleased. Thank you for thanking me 😃

  • @davemccaughan8699
    @davemccaughan8699 9 місяців тому

    Great stuff as always Bri ...

  • @BriWilliams
    @BriWilliams 11 місяців тому

    Good news - from 2022 Kajabi now allows you to see which links in your email were clicked. This was one of the concerns I talked about in the "No analytics" section of the video. They detail how here: help.kajabi.com/hc/en-us/articles/4417248049947-How-to-View-Your-Email-Click-Report

  • @Pumpkin-Friend
    @Pumpkin-Friend 11 місяців тому

    In my case, this didn't work. I also tried multiple other solutions from various online articles including reinstalling the app, deleting the preferences, launching it in guest mode, and launching it in safe mode. No matter what I did, the app would open and the color wheel would spin indefinitely. In the end, I found my own guesswork solution...moving the library file out of the Home>Movies folder. Once I did that, the app opened and auto-generated a fresh empty library. Now that I could access the menu, I could select the old library and now it opened fine. It wasted most of my day though. Hope this helps someone else in cases when your fix doesn't do the trick.

    • @BriWilliams
      @BriWilliams 11 місяців тому

      Shame it didn't work for you, but glad you found another solution and it's really kind of you to share it here. Thanks!

    • @Pumpkin-Friend
      @Pumpkin-Friend 11 місяців тому

      @@BriWilliams 😊

    • @killahnoez
      @killahnoez 4 місяці тому

      Thanks it did help for me. Question, I moved the Library to the desktop, did you keep yours in a specific place, or did you put it back?

    • @Pumpkin-Friend
      @Pumpkin-Friend 4 місяці тому

      @@killahnoez It's been awhile, but it looks like my current iMovie library is in the Mac "Movies" folder while I placed the old libraries in a separate folder on my external drive. Hope this answers your question.

    • @killahnoez
      @killahnoez 4 місяці тому

      @@Pumpkin-Friend understood. Thanks again for putting up your solution. Glad I stumbled upon it, because none of the other methods were working for me, yours did. Now we are back up and running, and back to editing silly baseball videos and what not, cheers!

  • @nfprojectshop
    @nfprojectshop 11 місяців тому

    Watching for a 4 the time now! I’m starting to hate I movie!

    • @BriWilliams
      @BriWilliams 11 місяців тому

      I totally understand! I tend to use VEED instead now. It's a paid service and has its own issues but it's good to have an alternative for those days iMovie is not playing nice.

  • @elliejo9910
    @elliejo9910 Рік тому

    Are you my fairy Godmother ? Thank you, this worked ! xx

  • @ragioli5975
    @ragioli5975 Рік тому

    Your little video just allowed 140 at my summer camp to see their pictures and videos. Thank you SO much!! - Gary's Camp.

    • @BriWilliams
      @BriWilliams Рік тому

      I'm so pleased you found the video and it helped - your comment warmed my heart. Thank you.

  • @TheLifeandSadEnding
    @TheLifeandSadEnding Рік тому

    How long does this take? I tried for about an hour, no luck.

    • @BriWilliams
      @BriWilliams Рік тому

      It depends on how much stuff the system has to work through, I suppose. In the video I mention 5-10 mins because that's been my typical experience, but it may take longer. Good luck!

  • @meteyurtsever
    @meteyurtsever Рік тому

    Excellent topic and great tips Bri, thanks a lot! Another good reason to join your program.

    • @BriWilliams
      @BriWilliams Рік тому

      Thanks Mete. It’s a difficult balance to strike, isn’t it?

  • @davemccaughan8699
    @davemccaughan8699 Рік тому

    lot's of value Bri .... curating the content is of course always key ...

    • @BriWilliams
      @BriWilliams Рік тому

      Always. I find thinking about the audience is the best way to avoid over doing it ie it’s about them not me.

  • @taranouveau2396
    @taranouveau2396 Рік тому

    This was a great video - I like how you break them down into categories. I almost had to stop watching, though, because I found the music a bit distracting - it was great content, though so I kept going. This is just one person's opinion but it might be worth turning the background music volume down.

    • @BriWilliams
      @BriWilliams Рік тому

      Thanks for your feedback. Once the video is loaded you can’t alter the sound. You may have noticed my more recent videos have less background lmusic.

  • @courtco9754
    @courtco9754 Рік тому

    I've just added this to my Audible library, sounds like a fascinating read! I'm curious about the third point - I've heard the opposite (in Rory Sutherland's Alchemy), where he talks about costly signalling theory, and things like wearing jewellery make us seem more wealthy/successful. Would you say that the growing preference for 'authenticity' and humility for consumers has changed this?

    • @BriWilliams
      @BriWilliams Рік тому

      It's interesting, isn't it? The way Woo-kyoung Ahn describes the study, when one group were asked what they thought would make people interested in becoming their friend they nominated high status 'bling'. When another group were asked with whom they were interested in becoming friends, they preferred generic labels.

    • @courtco9754
      @courtco9754 Рік тому

      @@BriWilliams oooh, that is interesting!! Although when you put it like that, it does make more sense. Thanks for sharing!

  • @lifewithlaniDUH
    @lifewithlaniDUH Рік тому

    THANKS BRI!

  • @jodioldfather6636
    @jodioldfather6636 Рік тому

    Would the steps get double counted if you do this?

    • @BriWilliams
      @BriWilliams Рік тому

      Only if you are counting steps in the Noom app separately

  • @lindak1960now
    @lindak1960now Рік тому

    Terrific, thanks Bri. I'd rather recommend a carb counter than a calorie counter - but that's a whole other story ;)