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Mindful School Marketing
Приєднався 26 лют 2021
Trying to increase enrollment and get more visibility for your independent school? Burned out from working too much, worrying and struggling to keep up and find the right solutions?
Check out Mindful School Marketing. We’re the go-to podcast for K-12 independent school professionals working in marketing, admissions, development and technology. In every episode, Aubrey Bursch and Tara Claeys bring you thoughtful conversations, ideas, strategies and tools that will help you find mindful, meaningful success at school and home.
Check out Mindful School Marketing. We’re the go-to podcast for K-12 independent school professionals working in marketing, admissions, development and technology. In every episode, Aubrey Bursch and Tara Claeys bring you thoughtful conversations, ideas, strategies and tools that will help you find mindful, meaningful success at school and home.
Enhancing Your School Leadership with the Dare To Lead Program with Nicole McDermot
In this episode of Mindful School Marketing, we sit down with Nicole McDermott, an independent school leader with over two decades of experience. Nicole shares insights into her work as a facilitator and certified leadership coach trained in Brene Brown's 'Dare to Lead' program. We dive deep into how courage, vulnerability, and clarity play a critical role in educational leadership. Nicole shares how integrating mindfulness and leadership principles can positively impact school communities, from supporting teachers to strengthening relationships with parents. We also explore how schools can better market their unique approaches to stand out.
www.minfulschoolmarketing.com
www.minfulschoolmarketing.com
Переглядів: 39
Відео
Understanding and Leveraging Data for Independent Schools with James Riley
Переглядів 2228 днів тому
In this episode of Mindful School Marketing, we sit down with James Riley, a former high school math and statistics teacher of 20 years who now runs Forward Dataworks, a company with a goal to address the growing need for schools to make data-driven decisions. James brings some fascinating insights on how independent and private schools can tap into the power of data for smarter decision-making...
Crisis Communication and the Election Season in Independent Schools with Scott Butterworth
Переглядів 45Місяць тому
In this episode of Mindful School Marketing, we speak with Scott Butterworth, principal of Fine Point Communications, about the importance of strategic messaging for independent schools. Scott draws from his crisis communication experience to advise school leaders on preparing for and navigating crises, stressing transparency, understanding community needs, and student-centered communication. H...
How To Create Impactful and Effective Tuition Pages on Your School Website with Dale Seabury
Переглядів 75Місяць тому
In this episode of the Mindful School Marketing Podcast, we are joined by Dale Seabury to discuss the critical importance of tuition pages on school websites. Dale shares insights on why this page is highly visited and provides strategies on showcasing the school’s value proposition. The conversation covers effective ways to present tuition information, the role of social proof, and the importa...
Using Your Astrological Reading To Bring More Meaning and Purpose To Your Life with Jenny McKee
Переглядів 612 місяці тому
In this episode of Mindful School Marketing, we chat with Jenny McKee, an astrologer with Sky Whisperers Astrology and a practicing lawyer for over 30 years. Jenny shares her passion for helping people align with their authentic selves through astrology. Despite astrology's mixed reputation, Jenny discusses its practical applications, especially in educational settings, and how understanding as...
How to Plan and Create the Best Photography For Your School
Переглядів 282 місяці тому
In this episode of Mindful School Marketing, we speak with Rebecca Drobis, a passionate photojournalist specializing in educational photography. Rebecca shares her insights on capturing authentic and impactful images for independent schools and she emphasizes the importance of strategy, composition, diversity, and effective lighting in school photography. Rebecca also offers practical tips for ...
Key Takeaways from The National Small Schools Conference
Переглядів 283 місяці тому
In this special episode, we share attendee and speaker experiences from the National Small Schools Conference held at the Crefeld School in Philadelphia this past June. This conference, known for its warm and supportive atmosphere, provided attendees with a wealth of knowledge through excellent speakers and engaging topics. We had the pleasure of interviewing 13 individuals to gather their insi...
Engaging and Retaining Faculty through Effective Marketing Strategies with Steve Bristol
Переглядів 143 місяці тому
In this episode of Mindful School Marketing, we're thrilled to have Steve Bristol with us, a seasoned independent school veteran with over 35 years of experience. From his roots as a boarding school triple threat teacher, coach, and dorm head, to roles in administrative leadership such as Director of Athletics, Assistant Head for External Affairs, and Director of Enrollment Management, Steve's ...
How To Successfully Fundraise for Your School with Melanie Norton
Переглядів 294 місяці тому
In this episode of Mindful School Marketing, we welcome Melanie Norton, founder and CEO of a boutique nonprofit fundraising and strategic planning consulting firm in Indianapolis, Indiana. Melanie shares her extensive experience from banking, higher education, and consulting, offering invaluable insights into the art and science of fundraising. The discussion delves into key considerations for ...
How Student Social Media Trends Are Impacting School Marketing with Laura Tierney
Переглядів 394 місяці тому
On this episode of Mindful School Marketing, we welcome Laura Tierney, the dynamic founder and CEO of The Social Institute. Dive into our discussion about empowering students to navigate their social world with confidence and positivity, particularly through the lens of social media and technology. Laura, a true digital native, shares her journey from a teenager experiencing the dawn of social ...
Using The Working Genius To Help You Work Better As A School Team with Miriam Stein
Переглядів 395 місяців тому
n this episode of the Mindful School Marketing Podcast, we welcome Miriam Stein, founder of Saddlerock Strategies, to discuss effective enrollment strategies and organizational health for schools. Miriam shares her journey from teaching to admissions and consulting, highlighting her passion for helping schools thrive. The conversation dives into the Working Genius model, a workplace productivit...
Key Takeaways from the VAIS Advancement Institute
Переглядів 365 місяців тому
In this episode of the Mindful School Marketing Podcast, join Aubrey and Tara as they bring you exclusive insights from the VAIS Advancement Institute in Stanton, Virginia. The conference featured an impressive array of speakers covering topics in development, marketing, and admissions, providing attendees with a broad spectrum of knowledge all tailored for school leaders. If you're an associat...
Maximizing the Impact of Marketing and Fundraising Videos For Schools with Helen Saks
Переглядів 295 місяців тому
Join us in this episode of Mindful School Marketing as we delve into the world of visual storytelling with Helen Sachs, CEO and founder of Striking Media. From her beginnings at BBC Television Centre in London to her current role crafting impactful videos for local businesses and nonprofits in Northern Virginia, Helen brings a wealth of experience in videography and photography. In today's epis...
Teaching Happiness At Your School with Greg Angilly
Переглядів 536 місяців тому
In this episode of Mindful School Marketing, we are celebrating 3 years of this podcast and we are joined by Greg Angilly, the Head of School at Virginia Beach Friends School. Greg crafted a groundbreaking curriculum to empower middle and upper school students to delve into the complexities of the human brain and unlock the secrets to genuine happiness. With a deep-rooted belief that happiness ...
UnMarketing Schools and Listening To Faculty with Terry Dubow
Переглядів 546 місяців тому
In this episode delve into the art of authentic school marketing with guest Terry Dubow, Director of Communications and Story at Marin Montessori School. Tune in as we explore the importance of understanding parents' needs and fears in marketing strategies, emphasizing the value of showcasing faculty work and aligning with the school's values. Through practical examples and insightful discussio...
Should Schools Run Ads In-House or Outsource? with Liz Zweigle
Переглядів 407 місяців тому
Should Schools Run Ads In-House or Outsource? with Liz Zweigle
Making Sense of Social Media Audits for Schools With Karl Boehm
Переглядів 447 місяців тому
Making Sense of Social Media Audits for Schools With Karl Boehm
Tips For A Successful School Website Redesign with Barb Doyle
Переглядів 298 місяців тому
Tips For A Successful School Website Redesign with Barb Doyle
Rethinking the Independent School Business Model with Peter Baron
Переглядів 758 місяців тому
Rethinking the Independent School Business Model with Peter Baron
How To Effectively Lead/Market Summer Camp Programs For Independent Schools with Nat Saltonstall
Переглядів 379 місяців тому
How To Effectively Lead/Market Summer Camp Programs For Independent Schools with Nat Saltonstall
What Schools Can Learn From the 2023 Niche Marketing and Parent Surveys with Anglea Brown
Переглядів 389 місяців тому
What Schools Can Learn From the 2023 Niche Marketing and Parent Surveys with Anglea Brown
Goal Setting Strategies For Schools and Life with Tara & Aubrey
Переглядів 2710 місяців тому
Goal Setting Strategies For Schools and Life with Tara & Aubrey
Leading During Uncertain Times with Ed Hollinger
Переглядів 4311 місяців тому
Leading During Uncertain Times with Ed Hollinger
VAIS Annual Conference Recap with Aubrey & Tara
Переглядів 3011 місяців тому
VAIS Annual Conference Recap with Aubrey & Tara
How To Lead Effective School Meetings with Jill Goodman
Переглядів 17Рік тому
How To Lead Effective School Meetings with Jill Goodman
Strategies For Conducting Successful Admissions Events
Переглядів 23Рік тому
Strategies For Conducting Successful Admissions Events
Successful Fundraisers and Giving Days Using Peer To Peer Fundraising with Devin Donaldson
Переглядів 33Рік тому
Successful Fundraisers and Giving Days Using Peer To Peer Fundraising with Devin Donaldson
Marketing Experiential Learning to Traditional-Minded Families with Todd Ormiston
Переглядів 39Рік тому
Marketing Experiential Learning to Traditional-Minded Families with Todd Ormiston
Managing and Implementing Social Media Mindfully As School Leaders with Stephanie Borges Folarin
Переглядів 28Рік тому
Managing and Implementing Social Media Mindfully As School Leaders with Stephanie Borges Folarin
I've worked in independent school marketing for a decade, and I *wish* I had heard Susanne's perspective earlier. Such a healthy approach to a chaotic industry. I think every head of school should hear this episode, in addition to all of us school marketers. Well said - excellent interview!
This is a great episode. I’m new to working in schools and have been struggling to communicate what is common practise in marketing and communications out in the real-world. So this is very refreshing. Unfortunately, the school I’m at has had Enquiry Tracker for over a year and haven’t used it. So now that we meeting with our ET Account Manager soon, I look forward to using it more. Love the podcast as a whole too, so now I’m subscribed 🧡
Families every year have decisions to make.
Yeah! It takes a lot to bring in parents.
🌸 P-R-O-M-O-S-M!!
nz9p3 vur.fyi
When starting out in influencer marketing, i would really recommend using tool hubs such as *phlanx* - they offer collab tools to find influencers and auditing tools to make sure they are legitimate