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#52: Building a European food powerhouse with Paulig CEO Rolf Ladau
Rolf Ladau is the CEO of Paulig, a 148-year-old family-owned food company. We discuss the fundamentals of consumer branding, growth playbooks, the business case for sustainability, how Santa Maria grew to become the European leader in Tex-Mex and more.
Learn more:
paulig.com/
generogrowth.com/
www.linkedin.com/in/rolf-ladau-458b892
(0:00) Introduction
(1:10) Working at Unilever, P&G, Coca-Cola and more
(4:15) How to build and maintain world-class consumer brands
(11:40) Do brands spend too little on marketing?
(14:25) Becoming the CEO of Paulig
(20:30) Santa Maria’s growth journey, playbooks, and the future of snacking
(33:07) How Paulig has succeded for 148 years
(40:15) The art and science of brand positioning
(46:05) Feedback loops and learning from mistakes
(49:33) The business case for sustainability
Переглядів: 149

Відео

#51: Wolt COO Marianne Vikkula on leadership, operational excellence and hiring
Переглядів 401Місяць тому
Marianne Vikkula joined Wolt when it was a small startup with fewer than 100 employees. Today she’s the COO, overseeing a global operation with 10,000 people across 27 countries. We discuss operational excellence, how to hire well, lessons learned from DoorDash, and how leaders can increase speed, raise the bar for quality, and narrow the focus. Learn more: wolt.com/ generogrowth.com/ www.linke...
#50: 100M€ turnaround in early childhood education with Pilke CEO Mari Puoskari
Переглядів 772 місяці тому
As CEO of Pilke, Mari Puoskari has driven rapid growth and achieved profitability at Finland’s largest private early education company. Now also CEO of Dibber Sverige, Mari joins us to discuss the Nordic model of early childhood education, employee well-being, leadership, personal habits, the future of childcare, and more. Learn more: generogrowth.com/⁠⁠ www.linkedin.com/in/mari-puoskari-b0ab69...
#49: Minister Anders Adlercreutz on state ownership & aid, Fortum/Uniper, SSAB investment and more
Переглядів 952 місяці тому
The Finnish state is an investor or owner in over 70 companies. We discuss with Minister Anders Adlercreutz the state's role as a shareholder, lessons learned from the Fortum-Uniper deal, challenges with subsidies, and more. Learn more: ⁠generogrowth.com/⁠⁠ www.linkedin.com/in/andersatz/ valtioneuvosto.fi/omistajaohjaus/yhtiot (0:00) Introduction (0:30) How the Finnish state manages its portfol...
#48: Silmäasema & other growth stories with Antti Kummu from CapMan
Переглядів 693 місяці тому
Antti Kummu, a founding partner of CapMan Growth, joins us to discuss their take-private of Silmäasema, what makes companies valuable, the importance of storytelling, Elon Musk, and much more. Learn more: ⁠generogrowth.com/⁠⁠ ⁠⁠capman.com/private-equity/growth/⁠⁠ ⁠⁠www.linkedin.com/in/antti-kummu-cfa-a85aa11/⁠⁠ (0:00) Introduction (0:40) Antti’s background and Finnvera and Tesi (3:35) Working a...
#47: Building a $2.55 billion startup with Oura co-founder Petteri Lahtela
Переглядів 2893 місяці тому
Petteri Lahtela is the co-founder and former CEO of Oura, the $2.55 billion startup behind the world's most accurate smart ring. We discuss the challenges of the early days, the importance of intention, Prince Harry's endorsement, and more. Learn more: ouraring.com/ www.linkedin.com/in/plahtela/ generogrowth.com/e-commerce-growth-method/ (0:00) Introduction (0:57) Petteri’s career before Oura (...
E-commerce Growth Method by Genero
Переглядів 1164 місяці тому
Genero was founded on the simple idea that marketing should be profitable for the client, not just the agency. 15 years and 300 cases later, we’ve learned a thing or two about profitable marketing. Now we finally combined all the strategies, tactics, and tools into one standardized way of working. We call it the E-commerce Growth Method. Learn more: generogrowth.com/e-commerce-growth-method/ (0...
#46: Jyri Engeström on startups, investing, and building the future
Переглядів 3924 місяці тому
Jyri Engeström is a startup expert, having sold his company to Google and invested in numerous unicorns. We discuss opportunities and technologies, lessons learned from Silicon Valley, and how Finland (of all places) could become a leading global startup hub. Learn more: yes.vc/ ⁠⁠generogrowth.com/⁠⁠ www.linkedin.com/in/jyriengestrom/ (0:00) Introduction (0:28) Founding Jaiku and its acquisitio...
#45: From profitability to exceptional growth with Christoffer Rutgersson
Переглядів 1045 місяців тому
Christoffer Rutgersson co-founded Bambora, and helped lead the startup to a 1.5 billion euro exit. Then he became CEO of public fintech company Qliro, quickly turning it profitable while doubling down on growth. Learn more: www.qliro.com/ ⁠⁠generogrowth.com/⁠⁠ www.linkedin.com/in/christoffer-rutgersson-7ab7a611/ (0:00) Introduction (1:00) Buying 14 companies in 18 months and hiring hundreds of ...
#44: Saving the world from McDonald's with MAX CEO Richard Bergfors
Переглядів 2236 місяців тому
MAX is a family-owned restaurant chain with more than 170 locations, consistently ranked as the favorite burger chain in Sweden. We talked with CEO and owner Richard Bergfors about the secret to their success, competing with giants like McDonald's and Burger King, international expansion, failures and challenges, market trends, and a lot more. Learn more: ⁠⁠www.max.se/⁠⁠ ⁠⁠generogrowth.com/⁠⁠ ⁠...
#43: From 0 to 100 million euro with Matsmart co-founder Karl Andersson
Переглядів 1016 місяців тому
Matsmart is an online grocery store that has helped save over 65,000 tons of food from going to waste. We talked with co-founder Karl Andersson about the company's journey to 100 million euros in revenue. Learn more: ⁠generogrowth.com⁠ ⁠www.motatos.com⁠ ⁠www.linkedin.com/in/karlan⁠ (0:00) Introduction (1:04) How a batch of Christmas soda led to Matsmart (8:10) The problem of food waste (10:40) ...
#42 How Boxbollen grew to $30 million and became a global sensation
Переглядів 1687 місяців тому
In just two years, Boxbollen grew almost 10x to $30 million, partnered with some of the biggest celebrities in the world, and became a viral holiday hit. And they did it with a team of less than 10 people. We talked with founders Jacob and Victor Eriksson about this wild journey. Learn more: ⁠⁠generogrowth.com⁠ ⁠boxbollen.com⁠ ⁠www.linkedin.com/in/jacoberiksson/⁠ ⁠www.linkedin.com/in/victor-eri...
#41 Alf Rehn: how to create an innovative company
Переглядів 3067 місяців тому
Innovation is a term that is as often used as it is misunderstood. To tackle this huge topic, we sat down with professor, speaker, author, advisor, and innovation expert Alf Rehn. We talked about the role of psychological safety in building an innovative culture, why small improvements may be more important than big ideas, lessons learned from companies like SAS and IKEA, and more. Learn more: ...
#40 Challenging the smartphone industry with HMD Global CMO Lars Silberbauer
Переглядів 3817 місяців тому
HMD Global is the manufacturer behind Nokia phones. We talked with CMO Lars Silberbauer about the "dumbphone" trend, HMD's unique approach to sustainability, competing against the likes of Apple and Samsung, and more. Learn more: generogrowth.com/ www.hmdglobal.com/ www.linkedin.com/in/larssilberbauer (0:00) Introduction (0:45) Joining HMD (5:24) Nokia’s brand power and cultural significance (8...
#39 Building a global SaaS company with Funnel CEO Fredrik Skantze
Переглядів 1368 місяців тому
We sat down with Fredrik Skantze, CEO and co-founder of Funnel, the Swedish SaaS company that’s raised over 120M€ to build the leading marketing data hub. Join us to hear Fredrik talk on building a global company, getting rid of sales commissions, lessons learned from Silicon Valley, and much more! funnel.io/⁠⁠ ⁠⁠generogrowth.com/⁠⁠ ⁠⁠www.linkedin.com/in/fredrikskantze⁠⁠ ⁠⁠funnel.io/marketing-d...
#38 Sanna Suvanto-Haarsae: boardroom lessons from Finnair, Posti, Clas Ohlson & 20+ companies
Переглядів 9238 місяців тому
#38 Sanna Suvanto-Haarsae: boardroom lessons from Finnair, Posti, Clas Ohlson & 20 companies
#37 From 0 to 100 million euro with BookBeat CEO Niclas Sandin
Переглядів 1828 місяців тому
#37 From 0 to 100 million euro with BookBeat CEO Niclas Sandin
#36 Buying 40 companies in 3 years with Lyvia Group CEO Sebastian Karlsson
Переглядів 5138 місяців тому
#36 Buying 40 companies in 3 years with Lyvia Group CEO Sebastian Karlsson
#35 Building the car brand of the future with Polestar CMO Åsa Borg
Переглядів 1529 місяців тому
#35 Building the car brand of the future with Polestar CMO Åsa Borg
#34 Generating demand for a 50M€ ARR SaaS company with Edward Ford
Переглядів 839 місяців тому
#34 Generating demand for a 50M€ ARR SaaS company with Edward Ford
#33 Magnus Pettersson - building an international pet food brand from scratch
Переглядів 3279 місяців тому
#33 Magnus Pettersson - building an international pet food brand from scratch
#32 Jesper Åström - why your company isn’t growing and how to fix it
Переглядів 29810 місяців тому
#32 Jesper Åström - why your company isn’t growing and how to fix it
#31 SaaS marketing with Riikka Söderlund
Переглядів 13410 місяців тому
#31 SaaS marketing with Riikka Söderlund
#30 Polar CMO Anssi Mäkelä on their approach to branding and marketing
Переглядів 20610 місяців тому
#30 Polar CMO Anssi Mäkelä on their approach to branding and marketing
#29 Building the world's biggest baby brand with Twistshake CEO/Co-founder Camillo Eriksson
Переглядів 20910 місяців тому
#29 Building the world's biggest baby brand with Twistshake CEO/Co-founder Camillo Eriksson
#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren
Переглядів 14710 місяців тому
#28 How MEDS became the fastest-growing company in Sweden with founder & CEO Björn Thorngren
#27 Saeid Esmaeilzadeh - no-bullshit approach to building and investing in companies
Переглядів 62111 місяців тому
#27 Saeid Esmaeilzadeh - no-bullshit approach to building and investing in companies
#25 Byron Sharp - how marketing really works (enhanced audio)
Переглядів 43711 місяців тому
#25 Byron Sharp - how marketing really works (enhanced audio)
#26 Lisa Gilbert - building a global brand at the world's biggest startup
Переглядів 16611 місяців тому
#26 Lisa Gilbert - building a global brand at the world's biggest startup
#25 Byron Sharp - how marketing really works
Переглядів 5 тис.11 місяців тому
#25 Byron Sharp - how marketing really works

КОМЕНТАРІ

  • @bubach85
    @bubach85 Місяць тому

    Holy shit he hardly lets the snus get moist before switching it out. Must spend a ridicilous amount of money on it. 😅 On another note, their burgers are second to none. Where there’s room for improvement is with their fries (crispier please) and especially the milkshakes. I belive they removed the regular shakes by now but they used to have regular that tasted pretty bad, and the deluxe type with wipped cream on top that was fantastic, just a bit to pricy. A better tasting regular milkshake, closer to burger king’s in taste would be 💯

  • @mukulsingh7293
    @mukulsingh7293 2 місяці тому

    please work on the audio quality

  • @tyoelama360
    @tyoelama360 2 місяці тому

    Jyri has to be one of the top minds in Finland, always love to hear how he's doing. All of the best to him --- Very good interview!

  • @jeynieedaniels
    @jeynieedaniels 3 місяці тому

    I really do love your interview sessions ❤

  • @nooa859
    @nooa859 4 місяці тому

    Always lovely to hear Jyri talk, very interesting person with good ideas

  • @mmusic8558
    @mmusic8558 4 місяці тому

    I am not at all interested in startups and investing, but this was one of the most interesting and enlightening interviews I have ever seen. I hope all well for Jyri Engeström.

  • @ance300
    @ance300 5 місяців тому

    Thanks for the episode /Growth Master /Andreas

  • @hooshm675
    @hooshm675 7 місяців тому

    Don't be surprised if at MWC 2024 we find out that TCL or Honer have purchased the rights from Nokia to sell Nokia branded smartphones after 2025🤔📱

  • @25ronniemac
    @25ronniemac 8 місяців тому

    My goodness.. if that’s what a high level marketer is then it’s very clear this industry is full of total bluffers. She has not got a clue on many aspects of how to grow a brand and is just spitting out book read nonsense. Don’t waste your time on this guest

  • @thigerns
    @thigerns 8 місяців тому

    Saeid should wright a book. "The art of failing in business" Hes approach to failing in business by putting high pressure on the seed of a business makes so much sense. Many of us don't push through on our entrepreneurial journey simply by the fear of failing.

  • @oleksandruntilov7333
    @oleksandruntilov7333 9 місяців тому

    Thank you so much. Very interesting and useful.

  • @jigorify
    @jigorify 9 місяців тому

    Been feeding Mush & Foodax now 2 years fantastic produkts and dog loves it when u mix in some sallad and carrot. Dog is healthy did poop alot before and did sometimes eat his own poop when froosen Not anymore :)

  • @austinestar1940
    @austinestar1940 9 місяців тому

    Great discussion 🎉

  • @MrDelowarHosan-we2te
    @MrDelowarHosan-we2te 10 місяців тому

    Hi

  • @user-yq5yv9ng1d
    @user-yq5yv9ng1d 10 місяців тому

    Tack

  • @lukejohnvideo
    @lukejohnvideo 10 місяців тому

    Great interview!

  • @CarlTingström
    @CarlTingström 11 місяців тому

    Legend.

  • @Chrysmano
    @Chrysmano 11 місяців тому

    for marketeers this podcast is a Masterclass. Congratulations.

  • @drongen
    @drongen Рік тому

    Amazing interview, thank you Per for the great advice and Josua for conducting the interview in such a fluid and easygoing manner.

  • @jessicaterry6386
    @jessicaterry6386 Рік тому

    🍀 𝖕𝖗𝖔𝖒𝖔𝖘𝖒