Відео

@da900smoove1 hmm.. hard to imagine tequila being a "basic necessity", especially since there are cheaper "alcohol" alternatives like rum or vodka for those who are price sensitive. Also, there was a huge price increase of the base ingredient the agave for the period you mentioned, so it may be more reasonable to contribute the price increase you mentioned to that.

@@robertmyers5763 probably for distinguishment as if a tequila is classified as añejo or extra añejo it had to have met extra criterias vs reposado which is extra value to certain consumers looking for tequilas aged for longer time periods in barrels.

@sevezane Thanks for your comment! I appreciate your point as price is subjective: you can buy an extra añejo for 100-200 dollars or you can pay in the range of 500-1500 dollars. Which one do you belong to?

Aging does change the characteristics of every tequila not just fully authentic ones. One of the big distilleries has an open barrel in their cellar and someone with experience can easily tell it is reposado at best, yet they claim it is extra añejo which is not true. We have to appreciate not everyone is in for the "authentic" experience and these commercially oriented tequilas are great "hook" for new people to enter the tequila world where some of them may become "traditionalists" over time. Unless someone is born in Los Altos or another region with strong culture, chances are they don't start with traditional tequilas. Thanks for the comment, much appreciated!

We have several favorites! For the ones we actively support, we even have free brand courses for on our website. Not a stupid question at all! There are several producers that evolve tequila in glass or even stainless steel before bottling. The key is to control the oxygenation to be very slow and it allows development of character over long time. However after spirits are bottled, they are sealed tight that doesn't allow any oxygenation.

Yes it is! We decided to cover the "why" part as in one case the "storage" costs 13 dollars, in the other case a 100 dollars. As far as we can tell it is for the same or similar "storage". Just the storage costs alone doesn't seem to be responsible for the difference.

Thanks so much!!

Yes, you are right! Charging more probably creates a placebo effect as well - if it is more expensive it must be better and so our brains can help us feeling the "extra joy" through the taste as well.

Well yes anyone stupid enough to overspend on alcohol already knows that it has nothing to do with the quality of a product and everything to do with the *perceived* quality. There was an Aldi wine which won awards and yet was so cheap that most people would think that it tastes ‘cheap’. A good drink is a good drink and reason longer aged leads to a higher price is almost definitely just because storing things is expensive

@@Alphoric If you watch the full video, you will see that even "unaged" tequilas of the same/similar production method have heavy retail price variations. It is true for wines as well, though in wine world, the actual "terroir" can add to the cost as well. For example, wines from the Champagne or Chateauneuf du Pape regions are simply more expensive due to the land being expensive and so the price of the grape becomes more expensive there. Also, wines can even "over-age", and lose their body and complexity, and if so, they start to lose value and the producer may only sell them at a discount. Overall Aldi wines can have a similar quality but be cheaper simply because they don't come from an expensive denomination or appellation, not necessarily because they are aged less. (there are other factors to consider like offering a smaller selection of wines and buying them in larger quantities at a discount)

Yes, very sad indeed.

Yes we agree that there are exceptions. Do you believe this to be fundamentally untrue?

you can order online from Calgary

Cheers and thanks Lou! Yes, the man is legendary, there is a lot to learn from him, a huge respect to what he is doing!