In this webinar, copywriter and sales funnel specialist Cleoniki Kesidis and podcasting expert Merrill Loechner discussed the power of podcasts as a strategic tool for marketing and sales. Together, they explored how podcasting can help entrepreneurs, small business owners, and creatives connect with their audience, build credibility, and actually make some sales.
By effectively integrating podcasts into your marketing strategy, you can build stronger relationships with your audience, generate leads, and ultimately drive sales growth.________________________________________
Timeline & Key Takeaways:
● 0:00 - Introduction
● 1:30 - Storytelling is Key: Focus on captivating narratives and avoid overt sales pitches to draw listeners in.
● 5:30 - Strategic Podcasting: Understand the difference between hosting and guesting on podcasts to maximize your reach and impact.
● 8:30 - 5 Ways to Use Podcasts as a Marketing Tool: Use podcasts for education, branding, thought leadership, business development, and to generate marketing content.
● 10:00 - Client Stories Sell: Share relatable client success stories to build credibility and demonstrate the value of your offerings.
● 16:00 - Lead Magnets: Offer valuable resources, like episode summaries or downloadable guides, to capture email addresses and nurture leads.
● 18:00 - Clear Calls to Action: Guide listeners with specific CTAs to encourage desired actions, like visiting your website or signing up for a course.
● 22:00 - Collaboration is King: Partner with other podcasters to reach wider audiences and cross-promote your content.
● 26:00 - Build Relationships: Focus on fostering connections with hosts, guests, and listeners to create a supportive and engaged community.
● 30:00 - Be Authentic: Let your personality shine through to connect with listeners on a deeper level and build trust.
● 32:00 - Monetize Wisely: Explore various monetization strategies, like sponsorships or affiliate marketing, but choose methods that align with your audience and content.
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Resources Mentioned:
● Merrill Loechner’s website: smithdouglass.com
● Cleoniki Kesidis’ website: cekcopywriting.com/
● Connect with Merrill on LinkedIn: www.linkedin.com/in/merrillloechner/
● Connect with Cleoniki on LinkedIn: www.linkedin.com/in/cleonikikesidis/
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Call-to-Action:
👉 Ready to amplify your voice and grow your brand through podcasts?
● Review Merrill Loechner’s “Questions to Answer BEFORE You Start a Podcast” - smithdouglass.com/things-to-know/
● Get Cleoniki Kesidis’s free checklist of everything you need to create for your evergreen sales funnel: mailchi.mp/cekcopywriting/boost-your-evergreen-course-sales-consistently
📩 We’d love to hear from you! Share your biggest takeaway from this episode by tagging us on LinkedIn.