Last week was release week, and my video got a solid number of organic views just by sharing it with people I know. On Spotify, though, things have been a bit quieter.
This Monday, I started testing Instagram ads. Since I haven’t used Meta’s ad platform in ages, it took some time to get things running. I launched a Feed campaign to push the video to people’s feeds, but engagement wasn’t as high as I expected. It was a reality check-while the toilet performance video might work as a joke in Finland, it might not land the same way in more conservative regions. Some Facebook comments even called me a clown, which, honestly, isn’t wrong-I wanted to bring a different angle to electronic music, and in that sense, it worked.
But, running the ad has been expensive. It cost around 30 cents per 1.5-minute watch on Feed, while on Reels, a 30-second clip from the beginning of the track performed much better-just 7 cents per 95% view. That tells me something: the concept needs to match the track better.
This whole experience has been a great practice project, and it’s made me realize that my next videos need to align more closely with the music. That’s why I’ve been testing AI video tools to generate backgrounds. The plan is to film myself in front of a green screen and place AI-generated visuals behind me-because honestly, the footage quality from these tools is impressive.
At the same time, I also feel that for audience building, I need to focus more on real content from my studio-showing my music, my process, and myself. These video projects can work well for single releases, but they have to be on point. It’s all part of the journey, and I’d rather learn now with a small audience than make big mistakes in front of a large one.
🎶 Mixtape Update:
I finally had my listening session-went through all 25 tracks in one sitting and managed to cut it down to 13. Some surprises in there! It’s funny how you get attached to track titles, but listening on shuffle without seeing the names helped me remove any bias.
The final 13 tracks feel like a coherent project, but I noticed that since I had so many tracks in rotation, their stories and structures aren’t as strong as they could be. Some are already in a good place, but others need additional work.
So my next step? Write better stories behind each track and translate those into their structure-adding the right emotions so that each track represents its story better. Having this external reference point should make the final rounds of production even stronger.