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FourNine Marketing
Приєднався 7 лис 2020
FourNine Marketing is a content marketing and SEO company based in Liverpool, England. It provides copywriting and strategy services to small to medium sized businesses to make them more visible, viable, and profitable.
I'm Neil Robertson, the founder, and I created FourNine Marketing with the aim of helping other small business owners like me make their mark :)
If you're looking for marketing strategies and advice, or even just general life tips, I hope you'll find what you're looking for on my channel (and maybe subscribe if you like my content...).
Bye for now.
I'm Neil Robertson, the founder, and I created FourNine Marketing with the aim of helping other small business owners like me make their mark :)
If you're looking for marketing strategies and advice, or even just general life tips, I hope you'll find what you're looking for on my channel (and maybe subscribe if you like my content...).
Bye for now.
LinkedIn: Treasure Trove or Trash In 2024? 🤔 Connecting The Dots ft. Joe McKay
In the latest episode of Connecting The Dots hosted by FourNine Marketing, Joe McKay, a freelance LinkedIn ghostwriter, debates the platform's pros and cons.
0:00 Intro
0:42 Joe's incredible backstory
10:41 What did LinkedIn used to look like?
14:07 How Joe got into LinkedIn ghostwriting
21:11 Joe's process for LinkedIn ghostwriting
27:53 The 'best' types of clients on LinkedIn
31:35 Price vs value
32:23 Positive aspects of LinkedIn 😃
37:44 Negative aspects of LinkedIn 👀
42:53 Perception vs reality on LinkedIn
48:26 How will LinkedIn evolve in the future?
53:53 Joe's favourite LinkedIn creators
57:24 Where can people find Joe?
Follow Joe McKay on LinkedIn: au.linkedin.com/in/jmckay89
Schedule a call with Joe: calendly.com/joemckay/tl?month=2024-09
Follow FourNine Marketing on LinkedIn: uk.linkedin.com/company/fournine-marketing
0:00 Intro
0:42 Joe's incredible backstory
10:41 What did LinkedIn used to look like?
14:07 How Joe got into LinkedIn ghostwriting
21:11 Joe's process for LinkedIn ghostwriting
27:53 The 'best' types of clients on LinkedIn
31:35 Price vs value
32:23 Positive aspects of LinkedIn 😃
37:44 Negative aspects of LinkedIn 👀
42:53 Perception vs reality on LinkedIn
48:26 How will LinkedIn evolve in the future?
53:53 Joe's favourite LinkedIn creators
57:24 Where can people find Joe?
Follow Joe McKay on LinkedIn: au.linkedin.com/in/jmckay89
Schedule a call with Joe: calendly.com/joemckay/tl?month=2024-09
Follow FourNine Marketing on LinkedIn: uk.linkedin.com/company/fournine-marketing
Переглядів: 60
Відео
Content Localisation Strategies For Business Growth - Connecting The Dots ft. Jake Powell
Переглядів 38Місяць тому
In the latest episode of Connecting The Dots, Jake Powell, founder of Bespoke Marketing, explains how businesses can boost their search engine presence through content localisation. 0:00 Intro 0:47 Jake's background 7:24 What is content localisation? 9:43 Jake's success stories 11:35 Jake's process 14:24 The best strategies 19:37 The benefits of SEO 21:43 The do's and don'ts of content localisa...
How Copywriters Can Use Journalism Skills To Stand Out Over AI - Connecting The Dots ft. Shari Berg
Переглядів 80Місяць тому
0:00 Intro 0:41 Shari's background 4:00 How to uncover a great story 6:05 Core copywriting principles 10:14 Brutal feedback we've received 14:36 From journalist to copywriter 17:18 Differences between journalism and copywriting 19:24 The importance of building relationships 26:31 People buy from people 30:38 Be prepared for resistance 32:30 Brief 'technical' issue 32:42 Research tips for copywr...
How AI is Impacting SEO In 2024 - Connecting The Dots ft. Sebastian Dziubek
Переглядів 292 місяці тому
In this episode of Connecting The Dots, Sebastian Dzuibek, a Fractional SEO Director based in Leeds, explains how AI is changing the SEO landscape and how it can be used to streamline workflows. Timestamps: 0:00 Intro and Sebastian's background 4:46 SEO developments Sebastian has noticed 15:38 Pros and cons of AI for SEO and content 32:44 How can people fully embrace AI for SEO? 39:06 The best ...
How Writers Can Get New Clients - Connecting The Dots ft. Antoine Seymour
Переглядів 363 місяці тому
In this episode, Antoine Seymour, a copywriter and content writer from Victoria, Australia, explains how writers can find the best clients and stand out in their field. Follow Antoine Seymour on LinkedIn: au.linkedin.com/in/antoineseymour Follow Neil Robertson on LinkedIn: www.linkedin.com/in/neilrobertson-contentmarketing/ Follow FourNine Marketing on LinkedIn: uk.linkedin.com/company/fournine...
The Power Of The Meme - Connecting The Dots ft. Katie Murphy
Переглядів 1033 місяці тому
In the latest episode of Connecting The Dots, a podcast series hosted by FourNine Marketing, Katie Murphy explains why the meme is such a powerful marketing asset. Katie is the Head of Social Media at Early Years Resources, which produces high quality and innovative educational resources for preschool, nursery, primary school and childminders. 0:00 Intro 0:31 Katie's journey and background 4:48...
The Power Of The Question - Connecting The Dots ft. Matthew Wood (and my terrible picture quality)
Переглядів 414 місяці тому
0:00 Intro 0:38 Matthew's background 3:21 Links between education and marketing 10:50 Why asking the right question is so important 17:53 Best questions to ask children and adolescents 21:43 Best questions to ask potential clients 27:40 Best questions to ask in your copy 31:21 Best questions to ask yourself 38:07 Inspirational books and people 44:40 Outro / where people can find Matthew
Quality Management Tips For B2C Advertising Campaigns - Connecting The Dots ft. Georgia Mizen
Переглядів 515 місяців тому
In the latest episode of the Connecting The Dots podcast hosted by FourNine Marketing, Georgie Mizen breaks down the steps behind good quality management for B2C advertising campaigns. We talk about what quality management means, some of the most common challenges advertising and creative professionals face, and how to ensure optimal performance across the board. 0:00 Introduction 0:31 Georgia'...
The Psychology Of Communication And Writing - Connecting The Dots ft. Collin Lavigne
Переглядів 355 місяців тому
0:00 Intro 1:04 Collin's background 5:40 Links between psychology and writing 7:30 Why you should 'just write' 9:34 Research and understanding reader psychology 12:15 Effective psychological principles 13:52 AI 15:03 Best writing frameworks 18:50 Collin's creative process 21:35 Collin's life habits and advice 28:01 Common mistakes and how to avoid them 36:02 Empathy and emotional intelligence 3...
How To Write Memorable And Original Copy - Connecting The Dots ft. Rachel Barker
Переглядів 917 місяців тому
0:00 Introduction 0:30 Rachel's background 6:28 Rachel's journey 14:16 Clients Rachel has worked with 19:15 What is 'good copy'? 24:17 Rachel's copywriting process 29:00 Rachel's copywriting advice 36:24 Building relationships with decision-makers and SMEs 39:59 Measuring the success of your copy 45:15 Where can people find Rachel? Follow FourNine Marketing on LinkedIn: www.linkedin.com/company...
How To Look At B2B Content Distribution In 2024 - Connecting The Dots ft. Lee Densmer
Переглядів 387 місяців тому
0:00 Introduction 1:06 Lee's background 4:12 What makes effective B2B content? 8:06 How can businesses differentiate themselves? 11:10 What is content distribution? 12:23 How has content distribution evolved? 14:26 Common content creation/distribution challenges 19:00 The best promotion strategies 21:21 When distribution goes wrong 23:10 Metrics to track 24:20 Lee's big prediction for 2024 26:4...
Branding Tips For Small And Medium Sized Businesses - Connecting The Dots ft. Claire Baker
Переглядів 557 місяців тому
0:00 Introduction 0:55 Claire's background 12:26 What SMEs should do before rebranding 20:33 What is 'branding'? 25:28 Branding tips SMEs need to know 30:17 Common branding challenges 33:03 What is 'good' or 'bad' branding? 35:48 Claire's process and philosophy 41:52 Where Claire takes inspiration from 45:17 Projects Claire is proud of 50:22 Where can people find Claire? Follow Claire on Linked...
Local SEO Strategies For Small And Medium Sized Businesses - Connecting The Dots ft. Duncan Reid
Переглядів 1688 місяців тому
In the latest episode of the Connecting The Dots podcast hosted by FourNine Marketing, SEO expert Duncan Reid explains how SMEs can maximise their local SEO impact. Follow The Duncan Reid Consultancy on LinkedIn: uk.linkedin.com/in/duncreid Follow The Duncan Reid Consultancy on Facebook: MerseySEO/?locale=en_GB Follow FourNine Marketing on LinkedIn: uk.linkedin.com/company/fournine...
The Dynamic Between Introverts And Extroverts In Marketing - Connecting The Dots ft. Della Driscoll
Переглядів 448 місяців тому
0:00 - 1:09 Introduction 1:09 - 2:57 Our Myers-Briggs scores 2:57 - 3:11 "Technical issues" 3:11 - 4:02 How extroverts and introverts work together 4:02 - 6:27 Are introverts "easy to spot"? 6:27 - 7:43 What is Della like in working environments? 7:43 - 9:38 How does Della define introversion? 9:38 - 13:05 The importance of listening and observing 13:05 - 21:32 The challenges of being introvert...
The Role Of Typography In Graphic Design - Connecting The Dots ft. Emma Dark
Переглядів 948 місяців тому
In the latest episode of the Connecting The Dots podcast hosted by FourNine Marketing, Emma Dark discusses the role of typography in graphic design and its impact on the user experience. Emma is a Bristol-based freelance graphic designer and founder of The Canny Creative. 0:00 - 2:32 Introduction 2:32 - 4:54 What is typography? 4:54 - 7:19 What has Emma learnt about typography? 7:19 - 9:11 The ...
How To Transition From Teaching To Copywriting - Connecting The Dots ft. Stacy Eleczko
Переглядів 1149 місяців тому
How To Transition From Teaching To Copywriting - Connecting The Dots ft. Stacy Eleczko
How To Find Copywriting Inspiration In Unusual Places - Connecting The Dots ft. Lee O'Connor
Переглядів 1189 місяців тому
How To Find Copywriting Inspiration In Unusual Places - Connecting The Dots ft. Lee O'Connor
How Marketing Freelancers Can Manage Their Mental Health - Connecting The Dots ft. Della Driscoll
Переглядів 1399 місяців тому
How Marketing Freelancers Can Manage Their Mental Health - Connecting The Dots ft. Della Driscoll
Perez Deborah Wilson Sandra Jackson Michael
Thanks for having me, Neil. I hope your followers enjoy our conversation as much as I did.
I've already had positive feedback from various people! You were a terrific guest 👏
Had a blast. Let’s do it again some time 🤝
We will 🤝 thank you again man
Rachel's insights on building relationships with decision-makers are spot on. A tip for entrepreneurs: when reaching out to SMEs, tailor your communication to their current challenges and use social proof to establish credibility quickly.
Yes, good tip - show that you know what they're going through. They want to feel seen!
Thank you for the comment! Social proof is absolute gold dust for any business and easy to implement for any copywriter.
Totally loved the podcast. Thank you Neil for bringing Claire
Promo SM
Great insight here. Thanks both for sharing this.
Thanks Matthew!
Fantastic firts episode. Looking forward to hearing more.
Cheers Lee mate!
Great content , well presented and very informative. Looking forward to future podcasts
Thank you! 😀