A single knitting needle that acts as a conductor’s wand, the video features a whimsical cast of ANTEPRIMA's signature Wirebag shapes that are brought to life in a circus-like celebration of jazz, acrobatics and visual illusions.
“Wire Alchemy” is the first brand video that plays on the harmonious marriage between a modern material and traditional crafting techniques that characterizes every ANTEPRIMA WIREBAG.
Let the fun begin!!!