High Income Business Writing
High Income Business Writing
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#361: Your Second Act — Moving From Freelance Success to Significance
Freelancing can be an exhilarating journey - building a business from scratch, gaining financial freedom, and securing prestigious clients. But what happens when the work that once lit you up begins to feel hollow? If you've ever wondered if there's more to your career than just success, this episode is for you. In today’s show, we explore the concept of “Halftime,” a mid-career pivot that shifts your focus from external achievements to deeper personal fulfillment and significance. Drawing from personal experiences and the transformative lessons of Bob Buford’s book Halftime: Moving from Success to Significance, this episode invites you to rethink your path and take actionable steps toward a more meaningful second act. What You’ll Learn The concept of Halftime and why it’s a proactive, purposeful pivot-not a reactive crisis. How to identify the signs that you’re ready for a career transition. Strategies to realign your work with your core values and personal goals. Practical ways to leverage your existing skills and experience to build a meaningful legacy. Key Insights and Takeaways Why Halftime Matters for Freelancers As a solo professional, you don’t have a corporate roadmap for navigating career transitions. The freedom to chart your own course is both a burden and a gift. Halftime provides a framework to help you pause, reflect, and realign your business and life in a way that serves your higher purpose. Recognizing the Need for Change Do any of these resonate with you? You’ve achieved financial milestones but feel unfulfilled. Burnout or fatigue has crept in, leaving you questioning the purpose behind your work. The creative spark that once energized you has faded. These are common signals that it’s time to pivot toward significance. The Pillars of a Successful Halftime Journey 1. Success Without Significance is Hollow Many freelancers measure success by income, clients, or accolades. But these metrics alone often lead to burnout and dissatisfaction. Reflect on moments in your career that felt truly meaningful. What made them stand out? Practical steps: Revisit your core values and align them with your business goals. Conduct a career audit to identify areas of fulfillment and disconnect. 2. Build on Your Foundation to Create Your Legacy Halftime isn’t about starting over; it’s about using your experience and skills as a launchpad for the next chapter. What does legacy mean to you? It could be as simple as meaningful client work or as ambitious as creating a program that outlasts you. Envision your ideal second act. What kind of work excites you? How can you structure your career to reflect your values? 3. Embrace Experimentation and Small, Purposeful Steps Transitioning doesn’t require a drastic overhaul. Start with small shifts: Say yes to projects that align with your values. Begin phasing out work that drains you. Introduce joy and creativity back into your routine with passion projects. Create margin in your schedule for reflection and exploration. Actionable Exercises Identify Your Big Why Ask yourself: What matters most to me at this stage of my life and career? Write down 3-5 values that guide your decisions and revisit them regularly. Conduct a Legacy Audit Reflect on your career and identify moments of significance. Ask: How can I create more opportunities for this kind of work? Try the “Joy Alignment Check” List current clients or projects. Which ones energize you? Which ones drain you? Take one small action this week to bring more joy into your work. Draft Your Legacy Statement Example: “In the next 10 years, I want to be known for helping [audience] achieve [outcome] through [method].” Use this statement as a guidepost for decisions moving forward. Listener Challenge This week, carve out 30 minutes for a personal “vision session.” Ask yourself: What would my career look like if it fully aligned with my values? What small changes can I start making now to move closer to that vision? Memorable Soundbites “Success without significance is ultimately unfulfilling.” “Your first half built the foundation; your second half builds the legacy.” “This isn’t about starting over-it’s about leveraging everything you’ve built in a more meaningful way.” Join Me for a Transformative Coaching Experience If today’s episode resonated with you, I have an invitation. Next month, I’m hosting an 8-week small-group coaching program designed for freelancers and solo professionals ready to embrace their Halftime journey. We’re going to work together over the course of 8 weeks to write a new story for yourself - one that’s unique to you and will enable you to navigate through this fog of doubt and overwhelm. I'll provide a supportive environment where you can engage deeply with your professional challenges. Together, we'll tackle tough questions that will help you discover...
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#360: How Better Self-Inquiry Leads to Better Business Decisions
Переглядів 821 день тому
Do you ever feel like you’re constantly dealing with the same frustrating challenges in your business? Maybe you get stuck managing messy revisions from unexpected sources, or a client keeps hitting you with last-minute rush work. In this episode, I discuss how we often react to these situations rather than respond thoughtfully-and why that difference matters. We explore two key steps to improv...
#359: How to Enjoy a Better Freelance Lifestyle by Unlocking the Secrets of Luxury ‘Points Travel’
Переглядів 10Місяць тому
As freelancers, many of us crave the freedom to explore new places without the financial burden that travel can bring. But what if you could fly in luxury without spending a fortune? That's where points travel comes in, and today's guest is a true expert in this game. Spencer Howard, the mastermind behind , has helped countless people book premium travel with points instead of cash-making dream...
#358: How to Handle Client Requests to Pick Your Brain
Переглядів 6Місяць тому
Have you ever had a client, prospect-or even an acquaintance-ask to "pick your brain"? At first, it might feel flattering. But after the fourth or fifth time, it starts to feel like a burden. You feel taken advantage of. In this short episode, I talk about how I changed my approach to these requests. Instead of making excuses or feeling resentment, I started charging for “brain picking” session...
#357: How Podcast Guesting Can Boost Your Brand and Help Build Your Solo Business
Переглядів 52 місяці тому
Most freelancers and solo marketers focus their marketing efforts on prospecting, networking, or LinkedIn. But guesting on podcasts that your target audience listens to? Not so much. And that’s too bad, because appearing on podcasts can be a powerful way to build your brand, meet and network with great people, generate leads, and establish yourself as a thought leader in your market. In this ep...
#356: How Erynn LaFlamme Uses Custom GPTs to Transform Her Production Workflow
Переглядів 282 місяці тому
A growing number of writers are incorporating AI tools into their workflow. Those who’ve kept an open mind and experimented with different approaches and ways to increase their productivity and scale their creativity have seen remarkable improvements in both the quality and quantity of their work, allowing them to stay ahead in an ever-evolving industry. The current models are powerful out of t...
#355: Why Desperation Can Be a Powerful Source of Breakthroughs in Your Business
Переглядів 133 місяці тому
I was doing an exercise the other day where I looked back over the past 3 decades of my career to think through every major breakthrough I had and every big move I made. Not only was this a fun trip down memory lane, it also made me realize a few very important things. One of them is that nearly every breakthrough happened during a very challenging moment in my career. And in a few cases, they ...
4 Ways to Earn More in Less Time
Переглядів 93 місяці тому
Freelancing offers the freedom to be your own boss, but it also comes with the challenge of wearing all the hats. This can pull you in many directions, causing your income to suffer. But what if you could spend less time landing projects and more time on what truly matters-whether that’s billable work, personal projects, or quality time with family? In this week’s short podcast episode, I share...
#354: Breaking Free from the Feast-or-Famine Trap: What You Need to Change Starting Today
Переглядів 273 місяці тому
In this episode, we’re tackling one of the biggest challenges freelancers face: the dreaded feast-or-famine cycle. Whether you're a seasoned freelancer or just starting out, the strategies we’ll discuss can help you create a steady stream of work and avoid the panic that comes with dry spells. The Growing Urgency of Client Prospecting The freelance world is facing increased pressure. With a cha...
Is the Grass Actually Greener on the Other Side?
Переглядів 43 місяці тому
When business challenges arise, it's natural to feel the urge to make a major shift-whether that means pivoting to a new target market, offering different services, or even leaving freelancing for a traditional job. Trust me, I’ve been there too, and it’s a common experience for many entrepreneurs. In today’s short episode, I’m sharing my personal thoughts and reflections on this dilemma. Wheth...
ChatGPT - the Threat and Opportunities for Writers in the Age of Powerful AI, With Sarah Greesonbach
Переглядів 253 місяці тому
In today's episode, we're diving into the buzz surrounding ChatGPT and its potential impact on the writing industry. ChatGPT, an AI-driven natural language processing tool, has taken the world by storm with its ability to generate human-like text, answer questions, write code, and more. Joining me for this fascinating discussion is Sarah Greesonbach, founder of the B2B Writing Institute. Togeth...
#353: Moving from Order-Taker to Trusted Advisor and Expert, with Amy Posner
Переглядів 153 місяці тому
As freelancers and solo professionals, we often (unknowingly) sabotage our own success from the very first interaction with a prospect. We present ourselves and our services in a way that works against us. It erodes trust and diminishes our perceived value before we even begin working with a potential client. It often starts the moment we ask our clients, "What can I do for you?" This simple qu...
#352: How Building a Community of Like-Minded Peers Can Help You Land Business and Create a Valua...
Переглядів 84 місяці тому
Freelancing can be a lonely journey. But it doesn't have to be. Many freelancers struggle to find consistent work, navigate client relationships, and stay up-to-date with industry trends. They often feel isolated, and unsure where to turn for support or guidance. Not Rachel Smith, my guest in this week's episode. Rachel is the founder of , a thriving jobs board and community for Australian free...
Useful Shortcut and Cheat Sheet for Pitching an Advisory Engagement
Переглядів 854 місяці тому
Feeling nervous about offering advisory engagements to clients? It’s normal, especially when you can see they need more than just writing help. In this video, I share my go-to decision tree that helps me quickly clarify their needs and calm my nerves. This powerful heuristic guides you through essential questions to determine whether your client needs the right solution, the right approach, or ...
#351: Useful Shortcut and Cheat Sheet for Pitching an Advisory Engagement
Переглядів 124 місяці тому
When you’re starting to offer advisory engagements to clients and prospects, it’s very common to get nervous. Say you’re talking with a prospect and you can tell that they need help beyond writing. In fact, you can see that it doesn’t yet make sense to go right into a writing project - mainly because they need to make some other decisions first. But you’re nervous ... because you’re not sure ho...
Unlocking Your Full Creative Potential by Unleashing Your Inner Muse
Переглядів 825 місяців тому
Unlocking Your Full Creative Potential by Unleashing Your Inner Muse
#350: Unlocking Your Full Creative Potential by Unleashing Your Inner Muse
Переглядів 65 місяців тому
#350: Unlocking Your Full Creative Potential by Unleashing Your Inner Muse
Saying Yes Less Often
Переглядів 1015 місяців тому
Saying Yes Less Often
#349: Saying Yes Less Often
Переглядів 15 місяців тому
#349: Saying Yes Less Often
Big Takeaways from The Content Byte Summit, with Jennifer Goforth Gregory
Переглядів 76 місяців тому
Big Takeaways from The Content Byte Summit, with Jennifer Goforth Gregory
Rediscovering Your Core-Finding Clarity and Stability in Your Business Amidst Chaos
Переглядів 16 місяців тому
Rediscovering Your Core-Finding Clarity and Stability in Your Business Amidst Chaos
#348: Rediscovering Your Core-Finding Clarity and Stability in Your Business Amidst Chaos
Переглядів 15 місяців тому
#348: Rediscovering Your Core-Finding Clarity and Stability in Your Business Amidst Chaos
Rob Marsh on Leveraging AI to Grow Your Freelance Business
Переглядів 196 місяців тому
Rob Marsh on Leveraging AI to Grow Your Freelance Business
A Realistic Way to Develop Passive Income Streams as a Writer (with Shane Sams)
Переглядів 436 місяців тому
A Realistic Way to Develop Passive Income Streams as a Writer (with Shane Sams)
The 5 Biggest Mistakes Writers Make When They Edit
Переглядів 76 місяців тому
The 5 Biggest Mistakes Writers Make When They Edit
Quoting Higher Fees with Confidence
Переглядів 116 місяців тому
Quoting Higher Fees with Confidence
Marjorie Turner Hollman's Journey: Memoir Writer to Book Coach to Nonfiction Series Author
Переглядів 56 місяців тому
Marjorie Turner Hollman's Journey: Memoir Writer to Book Coach to Nonfiction Series Author
#347: On Impostor Syndrome and Feeling Guilty About Your Fees
Переглядів 55 місяців тому
#347: On Impostor Syndrome and Feeling Guilty About Your Fees
Confidently Quote Higher Fees: Transform Recorded Content into Marketing Power with Jaclyn Schiff
Переглядів 76 місяців тому
Confidently Quote Higher Fees: Transform Recorded Content into Marketing Power with Jaclyn Schiff
How to Be a Generalist AND Specialist at the Same Time
Переглядів 76 місяців тому
How to Be a Generalist AND Specialist at the Same Time