In this ChannelTalks interview with Thomas Mardahl and Matthew Ruskin from Rejoose, we explore the critical role of sustainability within the IT sales process, offering valuable insights and strategies for channel partners and IT sales professionals.
The interview underscores the significant commercial opportunities that sustainability presents for IT sales teams, particularly as demand for carbon and energy metrics rises at the board level. As customer priorities shift toward sustainable purchase strategies, sales professionals are urged to adapt by leveraging new tools, operational processes, and data.
Sustainability is not just a moral imperative but a strategic advantage, which is why IT sales professionals need to embrace ESG principles and equip themselves for the evolving market landscape.
KEY TOPICS
2:30 The Rejoose founding story and what they do for the Channel.
5:00 Why iasset and Rejoose have partnered and what it offers for iasset customers.
8:00 Why ESG should matter to the Channel and why there is still underlying confusion.
12:00 The significant commercial opportunity for I.T salespeople.
14:30 Growing pressure and demand for carbon and energy information at the board level.
17:00 Paradigm change in the purchasing strategy - why sales reps need to adapt to this new world.
20:50 What tools does a salesperson need in 2025 and beyond to execute on this?
23:00 Operational process to obtain the required carbon data.
28:00 Case study demonstrating the commercial rewards that can be achieved.
31:00 Taking a proactive stance as an I.T reseller or MSP.
34:40 The different levels of maturity across global markets and its impact on customer demand.
39:30 Best sources of information to help learn more about ESG.
40:45 Other common use cases.
44:20 Upcoming refresh opportunities that will set the stage over the coming years.
46:30 Where to start?
ABOUT OUR GUEST SPEAKERS
Thomas Winther Mardahl is an entrepreneur and co-founder of Rejoose ApS, a green-tech company established in 2017 that specializes in integrating carbon emission data into business transactions to enhance environmental transparency. Mardahl's work reflects a commitment to merging technology with sustainability, aiming to provide businesses with tools to accurately assess and reduce their carbon footprints.
Matthew Ruskin is a seasoned professional in the IT channel industry, currently serving as the Chief Commercial Officer (CCO) at Rejoose, a SaaS company specializing in carbon emissions data and reporting for the global IT market. In 2019, Ruskin founded Channel Edge Ltd, a premium channel engagement partner, where he holds the position of Managing Director.
For more about Rejoose visit rejoose.com/
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