Dursun Halimova
Dursun Halimova
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From Creativity to Business: Navigating Entrepreneurship in Design
🎙️In this episode of Inside Story, we sit down with Isabelle Mattern, a talented visual and communication designer, to explore her inspiring entrepreneurial journey. From launching her business during the challenges of the COVID-19 pandemic to mastering the balance between creativity and client demands, Isabelle shares invaluable lessons and insights.
✨ What You’ll Learn:
The power of storytelling and branding in building a memorable business.
Why curiosity and resilience are essential for entrepreneurs.
How to embrace failure as part of the creative process.
Practical tips for building visibility, networking, and finding clients.
The importance of prioritizing self-initiated projects alongside client work.
💪 Whether you are a creative professional and want to venture out on your own or an existing entrepreneur wanting to hear some design and communication tips, this episode is for you!
Chapters
01:15 - Meet Isabelle: Her Journey and Studio's Creative Mission
01:58 - Who Benefits from Isabelle’s Work? Exploring Her Clientele
03:13 - The Impact of Visual Identity: Branding Done Right
06:36 - Starting a Business During COVID-19: Challenges and Lessons Learned
09:28 - Developing Business Acumen as a Visual Communicator
12:12 - Visibility and Networking: Strategies for Attracting Clients
16:24 - Business Tactics: What Worked and What Didn’t
19:17 - Setting Priorities: Balancing Focus and Letting Go
21:30 - Juggling Creativity and Client Demands: Finding the Balance
23:18 - Staying Consistent When Results Take Time
26:22 - Looking Back: What Isabelle Would Do Differently
Переглядів: 34

Відео

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КОМЕНТАРІ

  • @bonnieinpink
    @bonnieinpink 4 місяці тому

    Is there a community for us UA-cam Mommies? I’m new but looking for an uplifting crew!

    • @dursunhalimova
      @dursunhalimova Місяць тому

      I'd bet there is a community for UA-cam mommies. And if not, maybe you can start it!?

  • @bonnieinpink
    @bonnieinpink 4 місяці тому

    What makes me sad is once I proved the nay-sayers wrong and they congratulated me, I no longer valued their opinion. sometimes I could tell they were genuinely happy for me- but their inability to think big like me lacked vision and belief

    • @dursunhalimova
      @dursunhalimova Місяць тому

      I think through your hard work and accomplishments you can also help the naysayers to see the possibilities if they too, pursued their dreams.

  • @donfanto1
    @donfanto1 4 місяці тому

    Same problem. Had to raise 500K for a truly great service that tackles most important problems for the consumer. Had to basically halve my evaluation and then bring it down even further to raise at least something. Even though the projected revenue during the first year is around 5 6 mil. Still working on it. If I was in the USA - I would already be raking in profits. Not all the economies are created equal.

    • @dursunhalimova
      @dursunhalimova 4 місяці тому

      @donfanto1 that's a challenge. Did you manage to raise external funding? I think, if you can, the best way is to focus on building a product that customers need/love so it can sell itself and you can bootstrap your company to gain some traction and show the investors of the potential of the company. From there, it will be easier to raise. I think sometimes we rush to raise money, because it can allow us to do much more, e.g. hire more developers, but maybe the best option for the early stages is to focus on acquiring customers and gain traction, and prove the product-market fit.

    • @donfanto1
      @donfanto1 4 місяці тому

      @@dursunhalimova I did all that. And was still barely able to get the per need basis funding. You can Kickstart some ideas in your garage, but some things require cold hard cash for things such as development, legal councelling, licensing etc. This 250k was pretty much the minimum entry point for the business I was getting into. For the product that I'm developing. So yeah. Getting cash for funding outside of US can be quite a challenge.

  • @earthtellsmars
    @earthtellsmars 5 місяців тому

    Great conversation. I hope Europe does change policies soon, and stop being too protectionist for wealth that has already been generated.

    • @dursunhalimova
      @dursunhalimova 5 місяців тому

      @earthtellsmars, Indeed, we hope so too. There are few easy fixes we can do here in Europe to better support the startups and create much more enabling environment for entrepreneurs. It can be done relatively quickly, safely and cost effectively. Let's hope some of the decision makers hear this conversation :)

  • @marianamdzeluri7659
    @marianamdzeluri7659 6 місяців тому

    Great interview!

    • @dursunhalimova
      @dursunhalimova 6 місяців тому

      Thank you Mariana! Glad you enjoyed it.

  • @SwarupDigitalMarketer
    @SwarupDigitalMarketer 6 місяців тому

    Hello Dursun, I was analysing your UA-cam channel and are you struggling with subscribers and video views for monetization? I can help you grow your UA-cam channel. Let me know if you want FREE Channel Audit Report. Can we talk? Let me know!

  • @cleansomethingfornothing
    @cleansomethingfornothing 6 місяців тому

    Thank you so much for giving us voice Dursun!!! It was a pleasure talking to you and answer your very insightful questions 😍

    • @dursunhalimova
      @dursunhalimova 6 місяців тому

      It was great having you on the podcast Cesar. Thanks for sharing your story and for all the great work you and your team are doing.

  • @GulsatHalimova
    @GulsatHalimova 6 місяців тому

    I love❤❤❤

  • @igorpomponio9217
    @igorpomponio9217 7 місяців тому

    🤘 *Promo SM*

  • @salamoleg
    @salamoleg 8 місяців тому

    I agree with you, Dursun, on most topics! Journaling is helpful, it clears the mind and makes one reason beyond raw emotions. Thanks for the encouraging video 🙂

    • @dursunhalimova
      @dursunhalimova 8 місяців тому

      @salamoleg thanks, I am happy that you enjoyed the video. There are so many tools out there, the trick is to find and pick ones that really works for you. For me, journaling is a good alternative to meditation, which is a bit challenging for me. I can easily reflect and write down my thoughts vs sit in silence and passively observe my thoughts.

  • @profreshtothedeath
    @profreshtothedeath 8 місяців тому

    Wow, I really enjoyed this video!

    • @dursunhalimova
      @dursunhalimova 8 місяців тому

      Glad you did, thanks @profreshtothedeath!

  • @anikoilles7463
    @anikoilles7463 9 місяців тому

    Great video!

  • @naderbazyari2
    @naderbazyari2 11 місяців тому

    Happy new year Dursun. We missed you so much. Thanks for the friendly reminder about our goals

    • @dursunhalimova
      @dursunhalimova 11 місяців тому

      @naderbazyari2 Happy New Year to you too. Glad to be back and continue creating value.

  • @davidivanyi1276
    @davidivanyi1276 Рік тому

    Great content ! 😊

    • @dursunhalimova
      @dursunhalimova Рік тому

      Thanks @davidivanyi1276! Glad you liked it.

  • @jenapnoyba5689
    @jenapnoyba5689 Рік тому

    Impressive 👏

    • @dursunhalimova
      @dursunhalimova Рік тому

      Thank you @jenapnoyba5689. Glad you liked it!

  • @marianamdzeluri1533
    @marianamdzeluri1533 Рік тому

    Very interesting! Thanks for sharing your thoughts. I think taking risks means being brave, and it's the only way to grow. I think the biggest risk for me was changing my professional area, but it was a million years ago so I feel probably it's time to take risks again 😁

    • @dursunhalimova
      @dursunhalimova Рік тому

      Thanks Mariana Mdzeluri for sharing your view and example. Indeed, taking a risk requires a lot of courage, especially when making a career change. There is so much uncertainty involved. It's exciting to hear that you are ready for taking another risk. Good luck and enjoy the journey!