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6:47

The Biggest Website Mistakes - What 500+ Sites Revealed

7:21

MQL is NOT The Problem

27:51

Increasing MQL to Closed Won Conversion by 300%

44:02

INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations

41:02

How to Transition from Lead Generation to Demand Generation: Live Strategy Session

58:06

The 7 Best B2B Marketing Strategies for 2025

We're back at it again, sharing what's actually working in B2B marketing for 2025. Based on real results from us, our client campaigns and insider insights from our network of marketers, we break down the strategies you can't afford to miss next year.
00:00 Intro
01:10 Strategy
07:30 Website CRO
12:40 SEO
18:20 Podcasts
22:20 Social media marketing (LinkedIn)
30:10 Event marketing
37:30 Data orchestration
42:08 Outro

Відео

6:47

Is Your Website Undervalued?

Переглядів 10Місяць тому

Many businesses don't realise just how much their website impacts their growth potential. In this episode, Phil digs into why companies often undervalue their websites, and shares key insights on how to make sure yours gets the attention and investment it deserves. Learn what your website could be doing for your business and why it matters now more than ever.

The Biggest Website Mistakes - What 500+ Sites Revealed

7:21

The Biggest Website Mistakes - What 500+ Sites Revealed

Переглядів 10Місяць тому

After reviewing 500 websites at INBOUND 2024, Phil reveals what actually works in modern web design - and what desperately needs to change. From standout success stories to painfully common mistakes, this episode unpacks the patterns that separate high-converting websites from those driving visitors away. Whether you're planning a redesign or just want to avoid costly mistakes, get ready for a ...

27:51

MQL is NOT The Problem

Переглядів 15Місяць тому

Marketing Qualified Leads (MQLs) have faced a lot of scrutiny from industry influencers lately. But are we focusing our criticism on the wrong aspect of B2B marketing? While the MQL label often takes the blame for marketing inefficiencies, we dive into the deeper structural issues affecting B2B marketing performance and explain why MQL remains a valid metric when used appropriately.

Increasing MQL to Closed Won Conversion by 300%

44:02

Increasing MQL to Closed Won Conversion by 300%

Переглядів 15Місяць тому

In this episode of Demand Decoded, we lift the lid on how we improved our own MQL to closed-won conversion rate by 300% year on year. We cover how marketing can truly have an impact on this crucial metric and help to drive improvement on the bottom line.

INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations

41:02

INBOUND 2024's Hidden Insights: Learnings From 500+ Marketing Conversations

Переглядів 19Місяць тому

In this episode of Demand Decoded, Dan and Phil go beyond the typical event recap to share Blend's experience at INBOUND 2024. They unpack valuable insights from sponsoring the event, reveal winning strategies for effective event marketing, and distil key takeaways from conversations with over 500 marketers. Tune in for a deep dive into the current state of marketing, emerging trends, and the c...

How to Transition from Lead Generation to Demand Generation: Live Strategy Session

58:06

How to Transition from Lead Generation to Demand Generation: Live Strategy Session

Переглядів 53Місяць тому

Thanks for tuning into the first Strategy Session, a bi-weekly live event where marketing professionals can understand the current state of demand generation and discover proven approaches for driving real business growth. We opened the first session by covering how to strategically pivot from lead generation to demand generation, and how to create a thriving demand gen engine thereafter. We al...

B2B Paid Search Audit: A Complete Walkthrough

58:03

B2B Paid Search Audit: A Complete Walkthrough

Переглядів 293 місяці тому

In this tactical episode of Demand Decoded, we’re joined by Blend’s PPC Campaign Manager, Sean Williams, to dive deep into the world of Paid Search with a comprehensive guide to auditing your PPC campaigns. From goal setting to conducting a thorough health check, optimising ad copy, perfecting landing pages, and analysing results, this episode is loaded with actionable insights. If you’re runni...

5:02

The Key Pages Every Website Needs

Переглядів 153 місяці тому

Many businesses waste time and money on website pages their buyers rarely use or care about. Surprisingly, there are only three essential pages every B2B website truly needs. Any additional pages should be carefully considered based on your specific business goals. In this episode of Websites Decoded, Phil reveals these three crucial pages and explains their importance. He then discusses other ...

Demand Generation 101 [Steal This Framework]

35:44

Demand Generation 101 [Steal This Framework]

Переглядів 353 місяці тому

Looking to improve demand generation in your business, but not sure where to start? In this episode of Demand Decoded, we strip things back to basics and explore a comprehensive approach to enhancing demand generation across all stages of the buyer journey. From initial demand creation to final conversion, tune in for practical, actionable advice on improving demand gen.

The Truth About Deleting Outdated Website Content

3:58

The Truth About Deleting Outdated Website Content

Переглядів 53 місяці тому

Is removing old blog posts and web pages truly a secret to improving your website's SEO? While this practice is often touted as a quick fix for improving search rankings, its effectiveness for B2B websites may not be as clear-cut as you think. In this eye-opening episode of Websites Decoded, host Phil dives deep into the controversial topic of content pruning.

Website Performance Factors: Key Causes of Slow B2B Websites

4:42

Website Performance Factors: Key Causes of Slow B2B Websites

Переглядів 173 місяці тому

Website speed matters a lot. It affects how well your site ranks in search results and how people feel when using it. A slow website can hurt your search rankings and annoy visitors, which could mean losing potential customers. In this episode of Websites Decoded, Phil discusses the most common things that slow down B2B websites and shares how to fix them.

5:17

Are HubSpot Websites Expensive?

Переглядів 313 місяці тому

HubSpot websites are sometimes perceived as expensive due to the platform's subscription fee. However, this initial impression doesn't tell the whole story. The HubSpot CMS fee includes comprehensive hosting, robust infrastructure, and a wide array of built-in tools and features. Unlike other content management systems, there's no need for additional plugins or separate hosting costs, which can...

7:39

Are HubSpot CMS Websites Slow?

Переглядів 303 місяці тому

There's a common misconception that HubSpot websites are slow, but this couldn't be further from the truth. HubSpot's commitment to speed is evident in its dedicated team focused on platform performance. This team works solely on incremental improvements to ensure that the websites on the platform run faster. This is on top of the built-in tools to aid website performance. So, HubSpot CMS perfo...

HubSpot CMS Misconceptions - The Truth About HubSpot's Website Platform

54:03

HubSpot CMS Misconceptions - The Truth About HubSpot's Website Platform

Переглядів 263 місяці тому

In the web design world, HubSpot CMS often sparks debate. There are several common misconceptions about the platform, but many have become outdated as the system has evolved. And others come from a lack of understanding about how to leverage its capabilities fully. So, to shed some light on some of the misunderstood aspects of HubSpot CMS, we sat down with Content Hub's Senior Product Marketing...