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Dan Pettitt
Приєднався 10 тра 2018
I dive into the stories behind the gear, the people, and the purpose. Whether it’s cycling, outdoor adventures, fashion, or sustainability, I explore how brands connect with us on a deeper level.
Join me as I uncover the bold ideas, innovative designs, and meaningful missions that make these brands more than just names-they’re movements. Subscribe for deep dives, fresh insights, and the stories that inspire creativity and connection.
Join me as I uncover the bold ideas, innovative designs, and meaningful missions that make these brands more than just names-they’re movements. Subscribe for deep dives, fresh insights, and the stories that inspire creativity and connection.
The best Mid to High-Range cycling kit
MAAP has become one of the most talked-about brands in the cycling world, blending innovative performance with sleek, modern design. But what sets MAAP apart, and how does it stack up against brands like Rapha and Pas Normal Studios?
In this video, we explore:
🚴 The Australian roots of MAAP and its rise in the cycling apparel scene.
🌟 Collaborations with Jayco-AlUla, Liv Racing, and top-tier athletes.
💸 The debate over luxury pricing in the cycling market.
⚡️ Their design philosophy and how it caters to the modern cyclist.
Whether you’re a weekend warrior or a performance-driven rider, MAAP’s story is one you don’t want to miss.
References:
MAAP Official Website: maap.cc
Jayco-AlUla and Liv Racing Announcement: www.cyclingnews.com/news/jayco-alula-and-maap-partner-to-expand-womens-cycling/
MAAP’s Sustainability Approach: www.maap.cc/pages/sustainability
Comparisons to Rapha and Pas Normal Studios: www.rouleur.cc/blogs/the-rouleur-journal/maap-vs-rapha-and-pns
The Rise of MAAP in Cycling Apparel: cyclingtips.com/2023/09/how-maap-became-a-cycling-style-icon/
In this video, we explore:
🚴 The Australian roots of MAAP and its rise in the cycling apparel scene.
🌟 Collaborations with Jayco-AlUla, Liv Racing, and top-tier athletes.
💸 The debate over luxury pricing in the cycling market.
⚡️ Their design philosophy and how it caters to the modern cyclist.
Whether you’re a weekend warrior or a performance-driven rider, MAAP’s story is one you don’t want to miss.
References:
MAAP Official Website: maap.cc
Jayco-AlUla and Liv Racing Announcement: www.cyclingnews.com/news/jayco-alula-and-maap-partner-to-expand-womens-cycling/
MAAP’s Sustainability Approach: www.maap.cc/pages/sustainability
Comparisons to Rapha and Pas Normal Studios: www.rouleur.cc/blogs/the-rouleur-journal/maap-vs-rapha-and-pns
The Rise of MAAP in Cycling Apparel: cyclingtips.com/2023/09/how-maap-became-a-cycling-style-icon/
Переглядів: 3 546
Відео
The brand that owns eyewear.
Переглядів 36221 день тому
Oakley isn’t just an eyewear brand-it’s a cultural icon that has dominated sports and fashion for decades. In this video, we explore Oakley’s fascinating backstory, from its humble beginnings in a California garage to becoming a global powerhouse in performance and style. We’ll cover: 👓 The story behind Jim Jannard and Oakley’s revolutionary rise. 💥 Collaborations with brands like Pas Normal St...
The Speed Project - Americas craziest ultra
Переглядів 584Місяць тому
Endurance Meets Chaos. In this video, we’re diving into the wild world of The Speed Project-a 340-mile race from Los Angeles to Las Vegas with no rules, no set route, and no medals. Born from rebellion and fueled by grit, TSP strips running back to its rawest form. But is it the ultimate endurance challenge or just pure madness? We’ll explore: 🏃 The origins of this underground race 🌵 The challe...
Cycling brand that changed the game.
Переглядів 555Місяць тому
In this video, we’re unpacking the story of Rapha, the brand that transformed cycling gear from simple performance wear to a lifestyle statement. From Simon Mottram’s vision to elevate the sport’s culture to bold collaborations with Team Sky and beyond, Rapha is more than just jerseys-it’s a movement. But with luxury price tags and growing competition, is Rapha still the gold standard in cyclin...
The Gucci of Running | Satisfy
Переглядів 3,4 тис.Місяць тому
Running meets rebellion. In this video, we’re diving into the story of Satisfy, the Paris-based running brand that’s redefining athletic wear with a punk-inspired edge. From founder Brice Partouche’s journey as a skateboarder and punk musician to their bold collaborations with brands like Oakley and Hoka, Satisfy has become more than just gear-it’s a lifestyle. But with premium price tags and a...
The brand that changed cycling.
Переглядів 5 тис.2 місяці тому
Let’s talk about a brand that’s not just making gear but rewriting the rules of what cycling apparel can be. Pas Normal Studios, or PNS for short, has gone way beyond jerseys and bibs. They’ve turned cycling into an art form-where style, performance, and storytelling collide. 00:29 The beginning of PNS 1:10 Collaborations 1:47 Pricing argument 2:32 Art of storytelling 3:02 Summary Catch me on i...
I found it too expensive, so I have never tried their stuff. I mostly wear Pedal Mafia.
First Comment ever, but really love what you are doing
If this is genuine - it means a lot. Thank you
You've got some thoughtful takes on Satisfy. In my role at Like the Wind mag I follow brands in the running world closely so hearing other people's opinions is interesting.
@@SimonFreemanRunning thanks bro, will check out the mag! Any other recommendations on running brands to cover?
For me, I have been using Gobik, a spanish brand. their products are of good quality and prices not as crazy as Pas Normal. Higher in quality than Rapha as well.. Which fell in designs in recent years.
@@s1lent51 nice, will check them out
I think, you are a good guy. Though honestly my ears were bleeding from this marketing jibberish. Before you explain what you mean by statements like "they redefine cycling clothing and apparel", you continue to fire off the next airy attributions like "sharp focus on performance and global outreach". Like some here were already writing, l think PNS is a cycling fashion brand with some marketing drummed up events. No more, no less.
@@Rasenmaehermann89 thank you. Feedback taken 👊
I have over 10-12 jerseys and about as much bibs from MAAP their pro bib i got along with training and evo bibs is the worst of the lot my pro bib sagged and loosened the fastest just in a few washes its cutting edge fabric but they have not built it right in terms of stretch and recovery and fit for L size.
PNS prices are a real turn off...my floppy PNS is proof of that.
@@seandunderdale that sounds floppy
most of the people I know that "braeathe the sport" and have been cycling non stop since the 1990s would never wear anything remotely similar to this overpriced clothing. it is embarassing to read the marketing material as a objective description, I hope you are at least paid to do so otherwise it is double embarassment.
good video but not a fan of the background drums
@@TheWesrocks123 cheers Wes
@ also do a video on bandit pls
Shout
MAAP is just ther new Rapha...and it will go the same way as Rapha has. In SIngapore every 2nd or 3rd cyclist looks the friggin same wearing the same kit.
@@milkbunnies what are you wearing on the bike bunnie rabbit?
Where I live the heat and humidity is absolutely disgusting and a highly breathable jersey is a must.. I’ve found the Maap evade to be the best after trying quite a few brands. I’m not a fan of the prices though.. luckily there are loads of people in Australia selling kit on fb marketplace that have worn the kit once and got the wrong size.. I also rate the training bibs!! A lot cheaper than the evo, but still super comfortable on long rides.
They are really good quality but not long term sustainable I would say. And to be fair the quality and craft is excellent but you could see they don’t know the know how from Rapha, where the current designs are shid, but you cannot argue that Rapha shid is a notch up in terms on conception (yes sometimes having manufacturing issues and awful colours) the idea and technical aspects of the clothes is up there
This reads more like the corporate sales pitch than an outside, objective analysis of the brand.
BS - RAPHA started with the idea - "We're not ASSOS, but we want to get that kind of price for our stuff. But we have no history or heritage like ASSOS, so we'll just make it all up! Then we'll pay various Italian (and Chinese?) companies to sew the stuff for us so we don't have to waste money on factories, etc." Then, just when the $$ elevator hit the top floor but before the cable broke they sold the whole works off to the Sprawl-Mart heirs. Mottram's a marketing genius, laughing all the way to the bank!
Mottram had the long term vision locked
"Fashion and marketing" Yawn. Italian fabrics? I'll just let the Italians make the clothing too, sticking with Nalini and Santini, companies who know what they're doing and have been doing it for decades, providing good value for money. I'm making my own "experience and lifestyle" so don't need to buy it from marketing-mavens like MAAP, Rapha, etc.
Times are changing Larry, there is so much variety out there now. And why not let fashion influence cycle wear or inspire designs and patterns. We don’t need to live in the days of wool jerseys and minimal pads. I guess there’s kit for everyone, depending on budget style and substance and that’s what’s cool I think
Are they overhyped? Are they worth it? Are they any good? These were the questions I asked myself before finally saying, "F**k it." I went ahead and bought a pair of their Team Bib Evo Cargos. The fabric and finish are incredible-the chamois is top-notch, stitching is excellent, the leg grippers hold like glue, and the suspenders don’t dig in or itch. After about 500km, they’ve been nothing but comfortable, with no issues so far. Would I buy another pair? I’ll wait and see how they hold up over time.
There we go, testing by using! Look forward to hearing your thoughts
My jersey brand is the most sustainable, its called using vinted! I have a ton of great jerseys from big names and have never paid more then £20. If you care about getting stuff second hand, give it a wash and get over yourself
I’m a BIG fan of Vinted for cycle wear - and it doesn’t work out flog it again
Maap's limited runs of products are incredibly frustrating. I have regularly been unable to exchange products for a different size because the line has already sold out within a couple of weeks of launch. They are more interested in Instagram likes than actually supplying cyclists.
Looks dope, insane pricing - just as every other trendy brands nowadays.
Agreed...I found a few brands on Ali Express that are reliable, and stick to my sub £25 jerseys and £30 bibs...until Maap decide to sponsor me...
@@seandunderdale send links
@@d.pettitt Search for Lameda, Inbike, YKYWBIKE, RION, SPEXCEL, Santic, WOSAWE. I mostly have bought Lameda gear...but Ive bought at least one or two things from all the other brands in that list. To be fair, Ive never bought a premium western brand product, so I have no reference point to compare, but I am on the bike (indoor or out) maybe twice a day, so I use my gear a lot, and it very much does the job in all weather...warm or cold.
It is worth noting that I purchased the men's team bibs evo some time ago, I found that its stomach position is on the short side, carefully observed the official website pictures found that the women's model has a different styling design, the women's model has a white elastic band slightly longer, more suitable for the PNS such a short length of the cycling clothing with, so I purchased another women's model, in the stomach position wraps the better, the waist position is higher and more comfortable~
Interesting this, do you find that with other brands too?
@ Before that I used the top style I.P.S from the Chinese brand “MBO” and tried both the men's and women's versions: the length is almost the same, the waist is super high and you don't have to worry about even shorter tops, and the women's waist is slightly narrower. The MAAP also has a different padding, the men's version has a little more padding in the front, the women's version is a little flatter.
The stuff is nice but too over priced. Even their archive stuff is still pricey. I've got a jersey and base layer. While they're nice, it's nothing extra special. Being from Melbourne i see a lot of it and i think most wear it just for the brand name to be in the 'cool' group.
Sorry, but you are either sponsored by MAAP, aiming to be sponsored by MAAP, or are reading a script that they wrote. This is pure advertising spell.
@@jackseph03 damn I’m just trying to report on brands. Who pissed in your cornflakes
Totally agree. Over priced gear for those easily convinced by their flashy marketing
He's another brand nut rider...
I’ve sold Maap as a retailer… and the quality is good, but def not sustainable. As the brand (like many others) just releases new colorways of the same garment over and over again, like many fast fashion brands which also implies a lack of brand innovation. Making jerseys from 2 years ago feel outdated to consumers making them buy a new one… Rereleasing is just not sustainable at all…
Interesting to hear from a retailer POV. Appreciate it and completely get what you’re saying
Since when is 140-200 for a jersey considered midrange?
Tbf that is valid. Mid to High range? Or just giga high? What’s your cycling wear?
@d.pettitt high midrange bibs, midrange jerseys. 60-70 is what im willing to spend on a jersey, so I'd just consider Maap as high end, wouldn't even know what's above 200 and what benefits that could possibly have. Since Decathlon have entered the pro peloton their stuff has increased a lot in quality so Im looking that way for future buys.
And $250-$300 bib - mid range, wow !!!!
this aint midrange price tag at all, these are overprice af lol.
High, super high range? Have you got any pieces?
MAAP is definitely worth it, but that price tag… makes it hard to load up on multiple kits… MAAP sponsor me pls! I can bring the good vibes and a sixer!
Very true, it would be nice to have multiple pieces in the wardrobe. I back them to sponsor you
MAAP is the way to go. Because of their videos, I dive deep into the world of cycling, and after three years I was quite lucky to obtain couple of their products - from longleeves, jerseys, bibs to accessories etc - all got on sale. Even they have a discount codes form Strava challenges. as for their products, is a top notch in quality and in design. highly recommended. TOP!
Lovely bits of kit that 😍
MAAP is always one of those brands I've appreciated but never pulled the trigger because of the price! Some of the sickest kit designs in the game currently though in my opinion. They're really the only other brand I see pushing the limits other than Rapha. Still would always wait for the Archive sales though haha! Nice video!
Agreed, man, MAAP are so sick with the minimal cut but bold/vibrant colours! Perfect for those summer rides in Melbourne... coming soon for you? 👀
Rapha "pushing the limits" lol
@@milkbunnies some of the new kit designs I’d say are compared to other brands 👀
Dan, great start!!!
@@Zone41 cheers Zone
@ Can we expect more cycling content on the next videos!?
@@Zone41 Video on MAAP dropping today at 1600 GMT
@ Good, good!
Its both and its going to go the way of rapha
harsh truth. What you wearing on the bike?
@d.pettitt force and rh+
Great insight into the brand! Thanks for sharing! Out of interest, what’s your favourite style of Oakley glasses?
@@JordanSmith-ko9lw it’s gotta be the Eye Jacket. Timeless piece of eyewear that! Thanks for watching 🙌
@ Nice choice! Thanks for the reply 👌🏽
Seriously overpriced, just like Rapha & MAAP. I mainly go to Siroko for my & the wife's cycling gear now. Top quality but without the Gucci price tags.
For the most part I just buy there stuff on sale, Satisfy themselves will even do an archive sale every once in a while.
Banging, will keep an eye out for that!
@d.pettitt archive sale is live right now, coincidentally.
PNS quality is not there for the price tag. Design wise they are not innovators - minimalist kit was present independently of PNS. In this field visually MAAP is much more interesting choice, while structurally and technically many other brands are innovating and experimenting to make cycling kit more comfortable and functional to use. What they are great at is marketing. Their rise coincided with "quiet luxury" trend in general fashion and it feels like, that their approach is to become Loro Piana of cycling. And there is a particular type of person, who gravitates towards exclusivity. But I'd rather praise functionally innovating and more accessible brands. God bless Castelli and Velocio for drop-tail technology in women bibs.
we should make the world a better place by putting people on bikes for sport, commuting, travelling. PNS represents the elitism that is preventing this from happening by shaming newcomers and their affordable bikes and gear.
Id love a video on UVU!
@@footballtoujoursca been filmed and currently being edited chief! Who else?
Beautifully edited video 👌🏻
Thank you 🙌
Going from Motorbike grips to the goat of sunglasses brands is mental! 🤯Oakley will always be the pinnacle of sports sunnies for me ngl
@@mhb.trains thanks for watching man, so true! Didn’t know the whole story until this vid!
It´s worth to mention also regarding pricing and attitude...the materials used but most importantly where the pieces are made is actually a great part of the steep prices. The pieces are all designed in house, everything is done either in Portugal or Japan with highly skilled manufacturing in low batches (no mass factories in some god forsaken place in Asia, in who knows what conditions). One can even argue that because of the latter, their carbon footprint, on purpose or not, makes them pretty sustainable, the only question is the lifespan of the garments and their warranty could be better or offer a buy back or repair program...regarding the punk ethos, DIY they have it in loads and do whatever they want and in this day and age who is more Punk...someone who shells 200 bucks for some shorts and it´s the only pair that uses everytime until its destruction or someone that shell 200 euros for 5 pairs of shorts of mainstream brands of different colors, with questionable manufacturing, for each day of the week, and let me get just one more because its sale and its cheap? The problem of Satisfy is not the price or the brand, it´s everyone used to having it cheap on a stale industry...And that´s why brands like them, Soar, Norda and the likes will thrive...best example On Running explosion on the last couple of years, came up with one or two models of shoes completely leftfield and now they are a monster...And if you are wondering FYI I´m not a Satisfy fanboy, don´t own their pieces...I´m just interested in business models in retail outdoor and I´m a punk =)
@@aavel1964 you sound awesome! Thanks for the in depth insight!
All valid points and totally agree.
They do offer a repair program. I contacted customer support after a seam in my shorts came undone, they fixed the tear and shipped them back to me. Just fyi :)
What brand hat are you wearing in this video?
This is from Sam Ricketts at Phantom Tattoo! Check him out @sam_ricketts_soos
@@d.pettittthanks brother!
Great video, keep it up my man
Thanks Ricky, thats the boost i need!
next vid on Norda?
Coming soon g! Make sure you're subbed!
At the end of the day Pas is stylish. Cycling to the general population has, for as long as I can remember, a reputation for making people looking goofy and lame in bright colors, with logos plastered everywhere, etc. PAS went on a mission to revoke those stereotypes. People buy PAS because they like how it looks. Fabrics, materials, all that discussion aside, I wear it because it's my favorite from a color, comfort, and functionality standpoint, and tbh, if you have $250 to spend on bibs, you're probably okay spending $50 more to get the colors and look you want. Props to PAS. People hate them, which means they've been very successful at creating their own market.
Totally agree-PAS nailed the balance between style, comfort, and performance. They’ve made cycling gear aspirational in a way that feels fresh and modern, without the overly loud “tour billboard” aesthetic. The fact that people either love or hate them just proves they’ve carved out a unique space. It’s about more than just function; it’s about identity and confidence on the bike. And yeah, if you’re already investing in quality gear, spending a bit more for something that makes you feel good while riding is worth it. Props to PAS for shaking things up!
Great video mate! I’d be keen to do, get a team of 6 and I’ll meet you there!
Yes bro!
Need a UK version of TSP 👀
could you imagine! We do have the JOGLE
Ну есть велолюбители с разным размером кошелька, кто-то свободно покупает эти дорогие тряпки и верит в то что он крут. А кому то совершенно это не интересно, и он больше ловит хорошее настроение просто от поездок, хотя одет тоже не плохо. Это как спортивный костюм от Nike или Gucci, они оба хороши, но Gucci не для всех:)
Good points there Alexander!
I'm gonna sound off on this because this video kind of pissed me off. Sorry in advance for the word vomit. brands SHOULD NOT be creating culture, as you put it. It makes me cringe because having worked for a brand that "created culture" for its niche, I can tell you that it is ABSOLUTELY about selling more product and not about "creating community" or whatever their marketing tells you. Those group rides they organize are straight up marketing events trying to influence you to remain brand loyal. I'll mention quickly that Toyota has a cult following because it builds great cars. They just work and they last 5 ever. You can read shit online about PNS clothing falling apart after several rides. Yes, they are stylish, I'll give it that, but as a consumer, I value long lasting gear. I'm willing to pay a high price for it. At the end of the day, I don't really care about associating with the brand. Build a great product and I'll buy it. I've seen shoddy craftsmanship on PNS jerseys friends have purchased and for that reason alone, I won't buy anything from them.
no need to apologize. Your perspective is valid, and I get where you’re coming from. The line between authentic community-building and marketing can definitely blur, especially when brands are ultimately about driving sales. As for durability, that’s a key point. Stylish design only goes so far if the product doesn’t hold up. Toyota’s a great example-build quality and reliability foster loyalty without the need for overt “culture creation.” Thanks for sharing your experience-it’s an important angle to consider!
Good read of the fashion and creative side of the brand. You might be underplaying the community aspect, though. A lot of experienced cyclist hate it, but I think it is safe to say that PNS do pull more people into cycling and they do it by looking better, offering a simple way of connecting (just buy the kit and show up) and continuously telling a relevant story. As far as I know, every PNS shop runs a significant community program. It’s not a new play at all (people have been riding together since the Dawn of the bike, cafes have welcomed group rides forever), but they attract new people (and some traditionalists too). Another points with PNS is the “almost never on sale”, the constant visual innovation (mastering the drip tactics for product launches). All things considered; PNS seems to be among the winners. That is well done in a saturated market. My bet is that they will win even more through mastering adjacent categories, increasing owned distribution and remain profitable.
Great points! You're spot on about the community aspect-I could've highlighted that more. PNS does an excellent job pulling people into cycling through approachable group rides and community programs. Their “never on sale” strategy and drip launches are genius too. In a crowded market, they’re definitely standing out. Thanks for the insight!
Been riding for years (France, Paris Area), member of a triathlon club etc.. & I never heard about this brand from anyone..
PNS seems to have found their niche more with the “coffee ride and Instagram” crowd than the hardcore triathlon scene. Maybe they’re just too busy perfecting their flat lays to show up at your club rides. Appreciate the insight!