Відео

Hey Sam about "supporting ads", (low spending high roas) do we should leave on just supporting ads that have a good roas and then switch off ads that are spending every day but have a really bad roas , in a profitable campaign?

Very interesting Meta strategy that really plays on leveraging the algorithm 🙌 I was wondering if a similar setup be would possible on LinkedIn ads? I have not been able to find anyone showcasing a strategy that is not a classic funnel based strategy.

hey sam! i have 2 questions! 1. Which Bidding Strategy do you use for Non Brand Search Campaigns ? Max Conversion ? or what ? 2. How you get approved in Google Merchant Center for Shopping Campaigns? Its very diffucult, i get the most of times website improvements still needed...

which bidding strategy do you use for non brand search?

Great value! May I ask, if my daily budget is $100-$150 and I use a CBO with different ad sets packs inside this campaign. How many ad sets would you maximum have turned on at the same time in this CBO campaign and would that depend on daily budget spending too? I've tried to have 5-8 packs running at the same time, some ad sets only have 1-2 creatives while the majority of ad sets has 3-6 but only 2 of these 8 adsets are getting 80% of spend but still these 2 top performers are only at a 1.7 and 2 ROAS, I guess its no point in putting the 2 ROAS ad into ASC since this 2 ROAS was on a $100-150 daily budget. Thoughts?

hey there, this video is great and you do well in explaining yourself. Im still new to e commerce and i recently started a new store and only have the one sale :( so would this strategy be completely out of the picture for me? should i continue to set up ads the 'basic way'? and what i mean by that is what most youtubers suggest as beginners? i hope you understand what im asking hahah if not ill try explain much better. thanks!

Hey Sam i have a question: Should we just have one ad set in the ASC campaign where we graduate all the winning ads?

Hi Sam, Didn’t see lookalike in above video. 1.Should it be a part of CBO or Separate campaign or not needed? 2.Where do you re-engage with ATC,IC,Visitor,Insta account users ? 3. If ATC,IC,Visitors not excluded in prospect CBO then it will keep re-engaging same audience than finding new ones

Hi Sam! I have $150 per day budget, and I saw that you suggested spending 100% into ASC. How would you test new creative in this campaign? Just create new ad set the same way as Prospecting?

Hi Sam Can i use this structure with a 10$ daily budget?

Great video! Have you encountered any issues with internal competition when running the same ads within both your ASC and CBO interest-based ad sets?

How about for a Lead gen campaign for a service based business what set up is required for that?

Pls ,can you do something for beginners, they just try to run there first campaign

We no nothing about this

Once you've migrated the best creatives to the asc, what's the point in keeping them in the prospecting one?

My friend you are so fast , pls step by step with us 🙏🙏🙏🙏🙏🙏🙏

My friend you deal with beginners, pls we need you to go with us slowly pls do something specific,step by step. Thank you

Don't you end up spending more if your creatives are "fighting with each other" and hence outbidding each other?

Do you use 'Existing Post' for the creatives in A+ shopping that graduated? or Just duplicate?

Hey Sam I have 2 questions I would be grateful to you if you answer them: Should we turn off our best-performing ad set from the prospecting campaign once we run it on the ASC campaign for scaling? Will the audiences from the ASC campaign and prospecting campaign overlap since they both expand to reach the same audience?

Possible campaign setup error? Hi Sam, interesting structure... quick question... at 9:43 in your video you say to include the "interest adset" in the Prospecting CBO campaign, but when you show the spreadsheet at the end it looks like it's listed as a separate campaign.... which one is correct? Thanks in advance, this is an interesting structure to test.

Amazing videos Sam, just found you! I sell online courses and want to target various countries. How does the campaign/ad set structure and budget allocation change for multiple countries? Do I make separate campaigns or ad sets for each country, group countries into a few ad sets or just leave country targeting wide open? My concern of creating campaigns or ad sets for each country is there may be too many ad sets for meta to optimize and budget may be spread to thing... ---- ASC Campaign ---- Top 10 countries (40% budget) or no countries selection? Vs. USA campaign (13.3% budget) CAN campaign (13.3% budget) EUR campaign (13.3% budget) ---- Prospecting CBO Campaign ---- Broad - top 10 countries (or no countries selection?) Interest 1 - top 10 countries Interest 2 - top 10 countries Vs. Broad USA Broad CAN Broad EUR Interest 1 USA Interest 1 CAN Interest 1 EUR Interest 2 USA Interest 2 CAN Interest 2 EUR

First of all Thank you for this amazing Content...Love it. ! I have a issue with Meta. I created and used the structure and the first 2-3 days it went amazingly well but then it just turn pretty bad. I have 8 packs in the prospecting cbo but facebook decided after 2-3 days to spend almost the entire budget only in ads that have super high cpm, very bad ctr and no return ( no atc, no sales nothing ). You said nothing should be turned off but how do i solve this waste of money then?

Should i turn off the ads that i'm scaling from the prospecting campaign off?

Hey! Great video, my question is: for returning customers that are looking for generic terms, we are not targetting them in shopping campaign? Its not high intent search (so wont appear in the branded shopping) and its not new customer (so wont appear in pmax new customers) but for sure we want to appear to this person Maybe google detects its a returning client looking for a similar product so automatically think it will be a good investment to appear giving that 650% ROAS thus activating shopping campaign?

Does this structure also work for leads? I'm not selling something, I'm advertising to get leads for our services. So 2 campaigns, but no ASC since that is not available for leads

What about when you only have a budget of say $20-$40 per day? Is there a different strategy we should be applying? Cheers Sam, great videos mate 👍

Hi Sam! Great video. Super helpful for BF strategy. One question. How many ads are you running during this period? I'm thinking around 8.

Attribution on 1-day-view is negligent

Hey Sam, how are you getting accurate data in your ads manager? Is there a tracking software you're using?

I have a few winning ads, but when graduating to scale they do worse.

Super interesting ! Question, for interest targeting, let’s say for pack1 you launch a duplicate and test a specific interest. That interest doesn’t generate any meaningful sales. When you launch pack 2 creatives, how do you determine whether interest from pack 1 was a complete failure or just didn’t particularly translate well with pack 1 creatives vs pack 2 creatives ?

So I have a new brand and fresh pixel. My current daily budget is 100$ day (no proven creatives yet) Should I launch just 1 ASC+ with a couple of creatives in it? Or start with broad and then wait to have winners to put into my ASC+? Even with no data yet on that specific brand/pixel.

Hi Sam, This is Aashna from India. Thank you for sharing this strategy, i applied it, it worked well for a week and now all my ads are in learning limited in the prospecting CBO ad set. Can you help?

You deserve views in millions❤

Oscar wining content

hey Sam, do you have a FB Ad campaign for beginners creating their first AD campaigns for their 6 figure business?

Hey Sam I have 2 quesiton 1. When should I turn off the ads set 2. And how long does it usually take facebook to learn my ads

Hey Sam such a gold content as always. We are following your strategy accurately, launched yesterday our brand, 1 CBO prospecting campaign at 150 daily and day one we got 3.2 roas, consider our BEP is 1.48 roas. As usually we know that a cbo should perform better by the time it seems you promising? also after how much time you would start increasing the budget?

Hey Sam just found you and will be using this structure. Thank you! In your previous videos you spoke about having the winners in the interest adset. But here it's a copy of say pack 1 creatives. What is a better structure for someone who spends 10k/month?

Launched a CBO , after day one the CBO have a 3.06 Roas that honestly is promising , our Break even point is 1.45. you would bump in the next days if continue so a 20% or always wait a week in every case ?

Very good info.... i hope a new video out on about how to make creative whit ai for free

I can only choose for the "Engange Audience" an Custom Audience for the Website (or App, Katalog). I can't choose an Instagram oder Facebook Custom Audience. Somehow these Customer Audiences are not shown as Options. (I have already created Custom Audiences for Instagram and Facebook. But I can't choose them for the "Engange Audience" definition. They don't show up.

Hi Sam, what are your thoughts on cost caps for the prospecting campaign. Would that limit the spending even further so that Facebook would only spend if it thinks it can get you conversions at a certain CPA or is that too limiting for a campaign that is meant for testing?

Hi sam after graduating your broad pack campaign to Asc do you off the best performing that you graduated to asc or do you leave it that way

Should I be seeing sales on the prospecting broad advantage+ cbo campaign? I've been only getting sales on the asc campaign with a roas of 7.

Great video! where you want to improve a winning ad , improve cpa /efficiency , then create some iteration of it, where you launch the new variations?

Hey, I have a question, if you have multiple ad sets in the same campaign, won't you have auction overlap or even audiences overlap?

Sam, amazing video. I have 2 questions: 1- For the lookalike audiences you created from the pixel, you have created 5 LAL audiences. So how would it be possible to run 10 adset? Did you create 2 adsets to target each LAL? (2 LAL for 1%, 2 LAL for 1%-2% ,2 LAL for 2%-3%, 2 LAL for 3%-4%, 2 LAL for 4%-5%)? 2- When you create a LAL audience adset, do you touch the other targeting settings or do you leave them default (age, gender, demographics, locations...)? If you modify them too, do you select "United States" in Locations for example if your LAL audience is in the US? 3- If someone is spending $55 a day, would you recommend they use this strategy? If not, what's the entry level budget to use this strategy? 4- When do you launch these LAL adsets/campaign? Like, for example, is 15 or 20 days after a campaign has been running, or maybe earlier or later than that? In other words, when do you introduce these optimizations? 5- Do you run this strategy in a separate Lookalike audiences CAMPAIGN, or do you put it next to other ad sets in 1 MAIN CAMPAIGN? (I'm saying this because Facebook keeps recommending to condense all adsets in ONE CAMPAIGN to avoid audience fragmentation). 6- I saw your answer here to a question of someone who asked you about whether this strategy works for a service-based business, and you referred them to a recent 3-month old video you posted. Would you say this strategy is still viable as of November 2024? Lots of questions, I know Sam. More importantly, thanks for the killer video!! It was a really good one!!

cost per result works equally well or even better lol