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Leon Korteweg
Netherlands
Приєднався 3 вер 2011
Use web analytics to make better decisions. Practical tips and step by step tutorials on how to collect, analyse and report data.
Google Tag Manager full tutorial for beginners (2025)
Learn Google Tag Manager in 40 minutes
Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: leonkorteweg.com/cheatsheet
Do you want to learn Google Tag Manager? Perhaps you've been outsourcing Tag Management to someone else and to want to learn more. Maybe you've just created a new website and want to start tracking site visitors. Or maybe you're starting out in online marketing and want to be able to set up conversion tracking yourself.
In this video we go over all the steps required to set up Google Tag Manager on a new website. We will open up an account, install it on a site. After that you'll see me set up Google Analytics, Google Ads and Meta Ads and you'll learn how to track conversions on your site. Lastly we will install a cookiebanner to make the setup privacy-friendly and you'll learn how to publish your new tracking setup to your website.
Links mentioned in the video:
- Grow your traffic cheatsheet: leonkorteweg.com/cheatsheet
- Cookiebot (affiliate): www.leonkorteweg.nl/link/cookiebot
- Tag Assistant Companion: chromewebstore.google.com/detail/tag-assistant-companion/jmekfmbnaedfebfnmakmokmlfpblbfdm?hl=en
- Meta Ads Pixel Helper: chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?pli=1
- Conversion Linker: support.google.com/tagmanager/answer/7549390?hl=en
Chapters:
0:00 Intro
0:38 Welcome
1:09 Open an account
3:41 Install Google Tag Manager on your site
7:16 How GTM works
8:02 Add a cookie banner (Cookiebot)
13:16 Install Google Analytics
17:02 Set up a conversion event
22:42 Install Google Ads tags
28:33 Install Meta Ads tags
32:13 Use the Consent Overview
35:04 How to test your setup
38:57 Publish your changes
39:50 Close
Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: leonkorteweg.com/cheatsheet
Do you want to learn Google Tag Manager? Perhaps you've been outsourcing Tag Management to someone else and to want to learn more. Maybe you've just created a new website and want to start tracking site visitors. Or maybe you're starting out in online marketing and want to be able to set up conversion tracking yourself.
In this video we go over all the steps required to set up Google Tag Manager on a new website. We will open up an account, install it on a site. After that you'll see me set up Google Analytics, Google Ads and Meta Ads and you'll learn how to track conversions on your site. Lastly we will install a cookiebanner to make the setup privacy-friendly and you'll learn how to publish your new tracking setup to your website.
Links mentioned in the video:
- Grow your traffic cheatsheet: leonkorteweg.com/cheatsheet
- Cookiebot (affiliate): www.leonkorteweg.nl/link/cookiebot
- Tag Assistant Companion: chromewebstore.google.com/detail/tag-assistant-companion/jmekfmbnaedfebfnmakmokmlfpblbfdm?hl=en
- Meta Ads Pixel Helper: chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?pli=1
- Conversion Linker: support.google.com/tagmanager/answer/7549390?hl=en
Chapters:
0:00 Intro
0:38 Welcome
1:09 Open an account
3:41 Install Google Tag Manager on your site
7:16 How GTM works
8:02 Add a cookie banner (Cookiebot)
13:16 Install Google Analytics
17:02 Set up a conversion event
22:42 Install Google Ads tags
28:33 Install Meta Ads tags
32:13 Use the Consent Overview
35:04 How to test your setup
38:57 Publish your changes
39:50 Close
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Google Analytics tutorial for beginners (2025) - A step by step guide
Переглядів 304День тому
Learn Google Analytics in just 30 minutes. Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: leonkorteweg.com/cheatsheet Have you been wanting to learn Google Analytics? Or are you still confused if you are using it the right way? This is the video is going to be a great jumping off point for those of you who want to get started. We will cover every important step on ho...
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Important Advice for Google Analytics Users in 2025
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Google Analytics is changing, this is what you need to know Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: leonkorteweg.com/cheatsheet Here is something I believe every Google Analytics 4 user needs to do. In this video you'll learn how to link your GA4 account to BigQuery. Why? Well I believe BigQuery is going to replace a big part of GA4 in the future for most orga...
LinkedIn Conversions API with server-side Google Tag Manager
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Google Analytics consultant tries Simple Analytics
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Install Google Ads tags through server-side GTM
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Learn how to install Google Ads tags through server-side GTM. Sign up for Stape and get my exclusive server-side tracking mini-course for free: www.leonkorteweg.com/stape-mini-course In this video you'll learn how to set up your Google Ads tags. We'll first cover how you install the remarketing tag. Then you'll learn how to set up conversions via server-side Google Tag Manager. Links mentioned ...
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Install Facebook (Meta Ads) Conversion API with server-side GTM
Переглядів 4,4 тис.2 місяці тому
Facebook (Meta Ads) Conversions API with server-side Google Tag Manager. Sign up for Stape and get my exclusive server-side tracking mini-course for free: www.leonkorteweg.com/stape-mini-course In this video I am going to show you how you can install the Facebook (Meta Ads) Conversion API through server-side Google Tag Manager. By the end of the video you’ll understand how the Conversion API op...
Consent Mode with Server-side Google Tag Manager (and Cookiebot)
Переглядів 1,5 тис.3 місяці тому
Learn how to set up consent mode with cookiebot and server-side Google Tag Manager. Get started with server-side tracking via Stape: leonkorteweg.nl/link/stape (affiliate) In this video I’m going to show you how you can set up Consent Mode with server-side Google Tag Manager. I’ll use Cookiebot as consent management platform, but even if you use something different I believe this video will sti...
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Переглядів 1,7 тис.3 місяці тому
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How to install server-side Google Tag Manager with Stape
Переглядів 1,5 тис.3 місяці тому
Step-by-step tutorial to get started with server-side tracking. Get started with server-side tracking via Stape: leonkorteweg.nl/link/stape (affiliate) So you've never used server-side Google Tag Manager before and you're looking for a way to get started. In this video we're going over all the steps how you can get started with server-side Google Tag Manager using Stape. Links mentioned in the ...
How much does server-side Google Tag Manager cost?
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A detailed cost breakdown of server-side tracking. Get started with server-side tracking via Stape: leonkorteweg.nl/link/stape (affiliate) How much does server-side Google Tag Manager cost? In this video we’re comparing two common hosting options when it comes to server-side Google Tag Manager: Stape and Google Cloud. Links mentioned: - Sign up to stape for free: leonkorteweg.nl/link/stape (aff...
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What is server-side tracking with Google Tag Manager? Let me show you
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What is server-side tracking with Google Tag Manager? Get started with server-side tracking via Stape: leonkorteweg.nl/link/stape (affiliate) If you're not familiar with the topic, server-side tracking with Google Tag Manager can be very abstract and therefore hard to really understand. In this video I'm taking a different approach. I'll explain server-side tracking by showing you what it reall...
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Thanks for the mention of ga4dataform!
Leon great vid! I am using Pressidium Cookie Consent. Do I use the Pressidium template when setting up consent mode or do I use the Consent mode template?
Definitely interested in the full course 🙂
Amazing training course! You have explained every detail in such easy way that a beginner can easily understand. Thank you. Keep going.
Hi this is the general question about the case I am struggling with. When I click deny in cookie bot consent banner there is still _ga cookie present inside the application/cookies section. Are you familiar with that case ?
I did the same for linkedIn click id, i have the li_fat_id cookie, but the value in the server-side preview variables keeps staying undefined. What could the reason?
Have you tried to visit your site with www.examplesite.com?li_fat_id=12345 . If the LinkedIn Insights V2 tag is active while you do that, a cookie should be set. Also, check if you have accepted cookies and if your ad blocker is set to pause ;)
What if i want to set consents for Matomo, MetaPixel and LinkedIn? How to separate the consents for triggering the client and server side tracking. The user can select not Accept All, but only Matomo for example
Usually you don't give consent on an individual level. Consent is given for the purpose of the data collection, for instance analytics or marketing. Then you apply analytics_storage (purpose: analytics) or ad_storage (purpose: marketign) to the individual tags. In your case Matomo should probably have analytics_storage set under additional consent required and LinkedIn and Meta Ads should have ad_storage set under additional consent required.
Damn thanks so much for the clarity man, it looked so confusing ahah
Thank you so much, I'm a total newbee and you brought me a big step further in getting out of this mess of information. Now I need to figure out, how to set this up in Google Ads. In the campaign manager it's still giving me the message, that the conversion action is inactive. In analytics it worked perfectly.
Please never stop. We love you
I'm interested in a Cookiebot tutorial! 🍪
Hey Corlissa!! 😁 It's on the list, thanks 👊🏻
Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: leonkorteweg.com/cheatsheet
Great video, Leon! Just a quick note-by firing the page_view manually instead of using gtag.js, it seems you might be missing out on some advanced consent mode capabilities. This could potentially cause issues like client ID duplication and skewed tracking. Also, manually firing events may miss key data like page_location, referrer, and UTM parameters unless added manually, which can affect session tracking and attribution. Is that correct, or am I missing something? Would love to hear your thoughts on this!
Is there a specific reason that you do not use the cookiebot CMP template from Cookiebot themselves?
Very helpful, thanks! But can I exclude the internal traffic if the IPs are dynamic?
Thanks Leon, for the detailed explanation. You have explained it very clearly. I have implemented the server-side setup exactly as you explained, but for some reason, I’m only seeing the page_view and user_engagement events on the server side, and not any other custom events. Could you please help me with this?
Hi Leon How can track "add to cart" with server side? We use stape Thx
you can also just take the gcs from the event data and make an event data variable and use it in the triggers. So gcs starts with g11 in your trigger. Kinda easier tbh. Or even easier, just make a transformation and assign it to all the tags u need consent with
Yes, you could do that. This might be personal preference. I chose to make 'extra' variables, because I find that the trigger condition 'Consent Mode Ad Storage = granted' is a bit more self explanatory, compared to 'GCS starts with g11'. I like my setups to be as 'readable' for other people as possible so it's easier to transfer over to clients if they want to.
Hello Leon, Thank you for your videos. At 22:17 I think you said that we need to setup the Event ID within the tag (Server container). But when you explain the Event ID feature, you never go back to edit that Tag. Is it normal? Other question, will you release a video about the custom loader? I was a bit lost when you talk about custom loaders. Thanks again
I'd say that this is also good for people finding it hard to get their heads around GA4, compared to the old version (which I found much more intuitive).
Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: leonkorteweg.com/cheatsheet
Are CAPI work with ad block ??
How to make cookieless for ga4 please make video sir
Life saver. Great video!
Very nice video! Everything precise and comprehensive :) Could you make a video where you explain how to setup consent mode for non-google tags, like for example Facebook Pixel? You mentioned in the video that it does not work out of the box with non-google tags.
Heel waardevol. Bedankt voor de video Leon!
Google Analytics offers great features. However, Matomo is a more efficient tracking tool and enhances your reporting with vital, actionable insights. I recommend integrating both tools! What does Matomo do better than GA4? Simpler access to information Matomo provides a much easier way to gather and analyze data compared to GA4. Keyword tracking from SERPs Matomo allows you to identify which keywords users used to reach your website via search engine result pages (SERPs). GA4 no longer makes this information accessible! No consent required Matomo can be configured to operate without requiring user consent, eliminating the need for cookie banners in certain setups. Log file analysis Matomo can analyze server log files directly, enabling additional tracking methods that are unavailable in Google Analytics. Fewer blocks by ad blockers Matomo is less frequently blocked by ad blockers compared to Google Analytics, allowing you to collect more comprehensive data. Detailed user profiles Matomo creates detailed user profiles (pseudonymized or personalized), enabling you to follow the entire customer journey over multiple visits. This feature is far more robust than in Analytics, offering actionable insights for in-depth evaluations! An important point: Behavior of GA4 Cookies Cookies blocked: Browsers like Safari or Firefox block third-party cookies, which impacts GA4's ability to: Maintain persistent connections: GA4 cannot recognize that the same user revisits the site later via a direct URL because cookies aren’t stored. Track original referrals: If a user initially visits your site via Google Ads, GA4 cannot establish this connection if the user returns later. No effect of "Accept All": Even if the user clicks "Accept All," some browsers still block third-party cookies by default, including those used by GA4. Behavior of Matomo Cookies First-party cookies: Matomo uses first-party cookies by default, which are not blocked by most browsers. Cookieless tracking: Even if cookies are blocked by extensions or browser settings, Matomo can pseudonymously recognize users through alternative mechanisms, such as IP address or browser fingerprinting. Persistent tracking: Matomo can track the original referrer (e.g., Google Ads) and maintain this connection for later visits, either through cookies or server-side tracking.
Hello Leon, I have a problem with the insight tag-template. I don't have the event id - field. Have you had that problem? Why am I not seeing that field? :(
Do you have the V2.0 from the template gallery like I had or the regular template from the default tag type list? 😁
@@LeonKorteweg Yes I had, but I apparently had an older version of it. I had to update the template and the in appeared! :D
This video helped me a lot... Thank you 🙏
Great video, Leon! The updated Cookiebot filter solution is super clear and helpful. Thanks for breaking it down step-by-step-this will definitely save time and headaches. Keep up the awesome work! If you're ever looking for a video editor to help streamline your workflow and enhance engagement, I'd love to collaborate and help take your channel to the next level!
very insightful
Goed gedaan Leon
Thank you, Leon!
Looking for ways to grow your traffic? ►► Grab my FREE cheatsheet here at: leonkorteweg.com/cheatsheet
I've just set up Google AdSense on my Wix site. The Google Consent Banner is blocking Ads, and the consent form comes up on every day as I navigate through my website. Do you have any tips to amend this
I would check if this is a local issue by testing your site on other devices and locations, you might have some ad blocker in place. There might also be something wrong with the site or your cookiebanner. Both should have some kind of help desk that you can contact
Thank you so much! You're the best!
Can you provide more context or sources that made you think GA4 is changing? Sampling by GA4 is a known behaviour all along. Anything else that make you state that GA4 is changing? Or is this just a clickbait title when the video is nothing but just about the benefits of connecting to BigQuery?
Yes, I'm certainly happy to do that! In the video I have three reasons that bring me to that conclusion. Let me go through each one of those below and provide them with more context and sources. Reason 1: Google Analytics has bugs or unexpected behaviour and Google is not transparent about what is going on. Two bugs in particular came to mind when I was making this video. First of all there is a bug where the Session Campaign dimension is set to '(organic)' for Google Ads traffic. Read more about that here: ppcnewsfeed.com/blog/fix-organic-not-set-google-ads-campaign-name-in-ga4/ Secondly there is an issue where a small percentage of traffic where Session Source / Medium is is attributed to '(not set)' after enabling Consent Mode. Most of the time this is between 2% and 5%, but in some cases this is 20% or more. See also this MeasureSlack thread for example: measure.slack.com/archives/C03AE85U5/p1725350182353769?thread_ts=1724915413.069189&cid=C03AE85U5 (If you don't have access, sign up here: join.measure.chat/). There are a lot more known issues with GA4, just like these. Google is silent about issues. Reason 2: Google is pushing lots of updates to Google Analytics, but is not clear what exactly is changing. Here is the changelog that I'm talking about: support.google.com/analytics/answer/9164320?hl=en For example, just search on this page for the word 'attribution'. You'll find that Google has been making lots of changes here. But they are often very vague about what exactly has changed and what the consequenses are for our reports. Reason 3: Google has introduced Sampling in the regular reports Of course, like you mentioned, sampling has always been a part of Google Analytics. But when GA4 replaced Universal Analytics, one of the big selling points was the fact that the regular reports where never sampled and therefore more accurate than before. However, in november 2023, Google changed this for high traffic sites: www.ga4bigquery.com/blog/newsletter-10/ I don't blame them, it's a free product. They can do whatever they want. But what if they decide to introduce heavier sampling starting tomorrow? These things bring me to the conclusion that it is not wise to 100% depend on Google Analytics for your reporting needs. Especially when there is a lot at stake. No need to switch, just a backup plan in case your GA4 reports break. To me, enabling BigQuery is a quick and easy way to have a plan B. However, in the video I briefly mention Piwik Pro as another low-cost alternative that you can set up parallel to GA4. I hope this helps.
Thank you - seems logical indeed to do that indeed for our clients! And for bigquery you can store data also for longer than the 14 months that GA4 is limiting you right? But then your privacystatement I guess would need to reflect that with the current GDPR rules? Since in the cookie/privacystatement we mention that all data will be deleted after 14 months? Or is that not relevant as all data is 'anonymized' in bigquery?
In many cases you are probably right. The default setting on BigQuery (if you're not in sandbox) is indefinite. So if want to set a fixed retention period, that is something you manually need to do. Yesterday I came across this article that talks about making bulk changes to the expiry of all your tables. I've not used this so far, but might be helpful: www.teamsimmer.com/2022/11/15/how-do-i-change-the-table-expiration-in-google-bigquery/ And as always; check with your legal advisor on this to be sure. Especially in the context of for example regional legislation, the data you collect and the purpose. But in general data is not anonymized in bigquery. It doesn't store IP addresses, but it does sometimes store identifiers (User ID, Transaction ID). In those cases it is possible to link with other datasources that contain PII.
Leon thank you for this video! I have installed the Pixel and Conversion API with server-side tracking by following your tutorials. However, I am facing an issue with the deduplication of standard events on Meta. I am sending as much data as possible to Meta on both the server and browser sides, and I have ensured that the unique event ID parameter is included. Despite this, Facebook’s debug tool is not deduplicating the events, and in production, I see the same issue-my events are duplicated. I am unable to identify the root cause of this problem, despite countless hours of research. Do you (or anyone here) have any idea where to prevent the problem? The site I'm working on is in pre-production. Thanks in advance, Sam
Which events aren't deduplicated? All of them or some of them? And if you are testing your setup via Tag Assistentd, do you see the Event ID is sent along with the proper tags?
@@LeonKorteweg Thank you for your response! Unfortunately, none of the standard events are being deduplicated (this is a setup for a WordPress e-commerce site using WooCommerce). In Tag Assistant, I am sending the unique Event ID with each Facebook and GA4 event. If you agree, I can send you screenshots of my setup via email or another method?
i love brother from bangladesh
I belive google will fail to AI and we will be looking for GA4 replacement in year or two
Thanks for a good video! Do do have a problem with the inspector though, I don't have the "Domain" column, just "Type" instead. And I can't find any columns setting.
What a waste of time this guy
Thanks for such a wonderful learning video. I learned a lot today and subscribed to the channel.
Hello Leon, I sent a message through your website and Instagram two weeks ago regarding coaching to solve a server-side issue on a simple 4-page funnel, but I haven’t received a response yet. Could you confirm if my messages were received?
Hey there! Yes, I think I've responded. If not please email info@leonkorteweg.nl 👍🏻
there are two things i don't understand: how do you connect tag manager to stape? Do you put stape url somewhere? In Stape i can see the Meta Conversions API Gateway, i can't understand if it's useful or not, what do you think?
In this video I explain the whole process of setting up Stape and Server-side GTM: ua-cam.com/video/N3_tnRiUris/v-deo.html I haven't personally used Meta Conversions API gateway. I prefer to use a tag manager instead. This way you are not limited to Meta Ads only but you can feed data into multiple destinations like GA4, Meta Ads, Google Ads all from one tool.
Can we use hostinger cloud hosting or vps hosting?
That should be possible, as long as that hosting has al the technical requirements. In my experience self-hosting is almost always more expensive and time consuming than the default solutions. Thats why I recommend Google Cloud or Stape over self-hosted solutions, unless there is a very pressing argument to go that route.
Hi Leon. very helpful video! We're struggeling with the fact that we have multiple accounts. But everytime we generate a token, it gives us the same one per account. Does that mean that 1 token is used for different ad accounts? Because it doesn't seem to work or atleast, we're not receiving data. If we then go to the account that doesn't generate anything and we create a new token.. it's a different one again. Hard to find information on this, maybe you know how it works. Thanks!
Hi Rens, No unfortunately I've never had this issue. I would double check if your tags are fired succesfully, because that means the token is OK even though it's the same one. Otherwise I'dd contact LinkedIn support to see if they can help.
@@LeonKorteweg Hi Leon. Thanks for the reply. Just as an FYI... we found the issue. By "automatically" importing a Google Ads tag (via their own 'wizard')... the SST connection got broken, which caused nothing to work. We didn't notice it because GA4 data did keep coming in Client side (because the tag added that one). Now we only have 1 token and it data seems to go to all of our accounts.
A very good tutorial, but unfortunately with such consent mode settings there is a high probability that there will be more browser PageView events than server events. Let's assume you are running a product campaign on Facebook. The landing page is the product card. The client accepts the consents. On the same page, the pixel tag is fired in Client Side GTM, but unfortunately not in Server Side GTM. And this applies to all entry page scenarios. Maybe you know how to deal with this?
Yes, I call this concept 'delayed consent' and I cover this in this video (from around 8 minutes): ua-cam.com/video/ybzvN1BpMfc/v-deo.html
Great Video! Do you have any tips for splitting Google Ads lead conversions within a table?