Avishai (Avi) Greenstein is the innovator behind Bamboozle (www.bamboozlehome.com/) , the brand that helped composting become an urban household must with its eco-chic countertop bin.
Before launching Bamboozle in 2016, Avi innovated a new plant-based material that would become the essence of the Bamboozle brand. A repurposed bamboo mold supplemented by melamine, this bamboo fiber became the first ever sustainable and biodegradable plastic that was both cost effective and dishwasher safe. Following Bamboozle’s success using this in their compost bins and dinnerware, Avi continued to pursue more effective solutions to drive the company’s sustainability mission further forward. By mixing bamboo and a 100% plant-based plastic, Avi invented a revolutionary material called Astrik.
Astrik is made from raw material that is grown and harvested, not extracted. It emits a fraction of the greenhouse gases as petroleum-based plastics during the manufacturing process, is dishwasher and microwave safe and is 100% biodegradable in just 2 years.
In today’s episode, we’ll dive into the creation of Astrik and the innovation it represents, explore the inspiration behind Bamboozle’s chic, at-home composting bins, and hear how partnerships with major brands like The Kitchn have expanded the company’s reach. We’ll also uncover the careful balance between durability and eco-friendliness in product design, learn how Avi selects design and manufacturing partners, and get a sneak peek into exciting circularity projects on the horizon.
For our entrepreneurial listeners, this episode is packed with insights-from standing out in a crowded market to pivoting into sustainability and staying resilient in the face of challenges.
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