The Gambling Files Podcast
The Gambling Files Podcast
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AI Meets iGaming: A Conversation with Optimove’s Motti Colman
In this episode (The Gambling Files RTFM 190), Motti Colman, VP of iGaming at Optimove, joins Fintan and Jon to explore the intersection of AI and the gambling industry. They discuss how predictive modeling and hyper-personalization are transforming marketing strategies, improving customer experiences, and addressing responsible gambling concerns.
In iGaming, players may think the big win is the highlight, but behind the scenes, it’s Optimove’s CRM software-that's the true MVP. With Optimove, you can juggle players, promotions, and data with the finesse of a Vegas croupier. Thanks Optimove, for being a sponsor. We owe you a standing ovation!
Also, thanks to EveryMatrix! Whether you're into sports or esports, their platform offers reliable data and an unmatched number of markets to choose from. Plus, their industry-leading accuracy ensures you stay ahead of the game. Thanks for backing the podcast! Hey listeners, check them out: OddsMatrix Sports Betting Software Solutions!
And thanks to Clarion Gaming. They’re like a well-timed boost in a race, making sure you’re not only in the game but winning it. Thanks for being the secret weapon we can count on, even when we hit those podcasting speed bumps!
In a nutshell:
* The evolution of AI from predictive modeling to mainstream buzzword status.
* How Optimove pioneered hyper-personalization in iGaming.
* The concept of the "positionless marketer."
* AI’s role in identifying and mitigating problem gambling behaviors.
* Balancing responsible gambling with player value maximization.
* Using AI to create highly personalized customer experiences.
* How Optimove’s predictive modeling helps marketers understand their customers.
* Combining AI capabilities with human creativity.
* Why some applications of AI, like content generation, still suck.
* Predictions for the next wave of AI innovation in iGaming.
Choice quotes:
* Motti Colman: “It seems like every business is telling their customers: We are AI, or We have AI. But quite a lot of that is BS.”
* Motti Colman: “At Optimove, we were doing AI before it was cool. And I always talk with our sales team about not throwing around fancy buzzwords, but to talk about how we utilize AI.”
* Fintan Costello: “One-to-one marketing and personalization makes for a great presentation to the exec team. But for the boots on the ground, delivering it is a nightmare. You can't do it without automation.”
* Jon Bruford: “What companies tell us is personalization is often them just trying to sell us more of the same stuff, which is the opposite of personalization.”
Thanks to Motti Colman for being on the show!
Learn more about Motti at www.linkedin.com/in/motticolman
The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.
Website: www.thegamblingfiles.com/
Subscribe on Apple Podcasts: apple.co/3A57jkR
Subscribe on Spotify: spoti.fi/4cs6ReF
Subscribe on UA-cam: www.youtube.com/@TheGamblingFilesPodcast
Fintan Costello on LinkedIn: www.linkedin.com/in/fintancostello/
Jon Bruford on LinkedIn: www.linkedin.com/in/jon-bruford-84346636/
Follow the podcast on LinkedIn: www.linkedin.com/company/the-gambling-files-podcast/
Sponsorship enquiries: www.thegamblingfiles.com/contact/
Get our newsletter: thegamblingfilestldr.substack.com/
This episode was produced by Story On Media & Marketing: www.SuccessWithStories.com
Переглядів: 23

Відео

Behind the Scenes of ICE Barcelona: A Conversation with Alex Pratt
Переглядів 25День тому
A warm shoutout to EveryMatrix. Their OddsMatrix Sports Betting Software Solutions delivers cutting-edge solutions for sportsbook platforms and data feeds, offering real-time and highly accurate data across a variety of markets. We’re proud to have such an innovative partner supporting the podcast! In the wild world of iGaming, a reliable CRM can feel like the holy grail. But thanks to Optimove...
Transformative Leadership with Paul Speirs-Hernandez
Переглядів 2014 днів тому
In this episode (The Gambling Files RTFM 188), Jon speaks with Paul Speirs-Hernandez about leadership, communication, and cultural transformation. Paul shares insights from his two decades in the gaming industry and his leadership training initiatives, highlighting the importance of positivity and adaptability in personal and professional growth. Big thanks to EveryMatrix and their OddsMatrix S...
Let's Look Under The Bonnet of Gambling Addiction
Переглядів 2521 день тому
This episode (The Gambling Files RTFM 187) features a conversation with Matt Smith, the Director of External Affairs for Bet No More, who shares his personal journey of recovery from gambling and alcoholism. In a nutshell: * Matt discusses the importance of addressing addiction holistically, considering root causes such as mental health and social isolation, rather than solely focusing on the b...
From Player to Powerhouse: iGaming Leader Tips from Leo Judkins
Переглядів 17Місяць тому
In this episode (The Gambling Files RTFM 186), Leo Judkins, a performance coach and iGaming leader, joins Fintan and Jon to discuss self-care and sustainable performance in iGaming. He also shares practical tips on how to manage distractions, prioritize tasks, and build healthy habits to achieve both personal and professional success. Shoutout to EveryMatrix for sponsoring this episode! Check o...
The Role of Tech in Gambling Harm Minimization with Duncan Garvie
Переглядів 382 місяці тому
Join us in this episode (The Gambling Files RTFM 185) for a fascinating conversation with Duncan Garvie, a true pioneer in the online gambling industry. From his early days with ThePOGG.com to his current work with Bet Blocker, Duncan talks about the evolving landscape of online gambling, and how we can create a safer and more responsible industry for all. In a nutshell: * The challenges of reg...
The Science Behind Trade Shows in the Gaming Industry with Kate Chambers
Переглядів 162 місяці тому
In this episode (The Gambling Files RTFM 184), Jon Bruford and Fintan chat with Kate Chambers to discuss the science behind trade shows in the gaming industry. They explore the importance of evaluating trade show effectiveness, the changing landscape of events, and the power of partnerships and community. We'd like to give a special shoutout to our sponsor, EveryMatrix, and to their OddsMatrix ...
Free-to-Play Casino Games for Healthier Habits with Sina Azeri
Переглядів 502 місяці тому
In this episode (The Gambling Files RTFM 183), Jon and Fintan talk with the CEO of Transform Gaming. They discuss the company's mission to create safer, free-to-play casino-style games for problem gamblers. They also explore how new technology could be used to detect risky gambling behaviors and offer solutions that promote responsible gaming. Today’s guest is Sina Azeri, a man on a mission to ...
Betting on Trouble: When VIP Gamblers Go Too Far with Katherine Sayre
Переглядів 302 місяці тому
You bet, we thank our sponsor, Optimove! We hit the ultimate payout with Optimove! With their CRM software, you’re not just tracking customers-you’re managing high-rollers and casual gamers with the finesse of a blackjack dealer. Now you can double down on personalized offers and never worry about going bust. Thank you Optimove for stacking the deck in our favor! Also big thanks to our sponsor ...
Use AI to Level Up Your Affiliate Game with Roo Wright
Переглядів 92 місяці тому
Let’s take a spin and land on the perfect CRM marketing solution for iGaming-Optimove! Thanks to Optimove’s software, iGaming and Sports Betting operators can keep track of everything without rolling the dice. They make customer retention feel like hitting the jackpot every single day, and for that, we’re throwing confetti their way! In this episode (The Gambling Files RTFM 181), Fintan intervi...
The Evolution of Online Poker with Chris Straghalis
Переглядів 353 місяці тому
Have you ever needed a toaster that also walks your dog? Yeah, us neither (well, maybe Jon). But you know what you do need? Optimove’s awesome CRM marketing solution. Also, you definitely need to check out Clarion Gaming’s cool network and brands. They actually make useful stuff for gamers! How has the integration of AI changed the landscape of online poker? What is the future of poker in a wor...
Isabelle Zanzer on Balancing Ethics and Profit in Gambling: The Gambling Files RTFM 179
Переглядів 253 місяці тому
If we were forced to choose between Optimove and Clarion Gaming, we’d be screwed-because we can’t live without Optimove’s awesome CRM marketing solution or without Clarion Gaming’s cool network and brands. Hey sponsors, we see you, and we thank you. Today’s guest is Isabelle Zanzer, a Regulatory Compliance Specialist and Sustainability Integrator with CompliancePlay, a regulatory consultancy fi...
Is AI Coming For Your Gambling Industry Job?: The Gambling Files RTFM 178
Переглядів 353 місяці тому
Fintan and Jon were this close to broadcasting from a cardboard box when Optimove and Clarion Gaming burst in with their sponsorships, amazing CRM marketing solution (Optimove), and awesome multi-platform network of live and digital brands (Clarion Gaming). They’re the real MVPs-Most Valuable Podcasters! How is artificial intelligence currently being used in gambling? Also, in the future, what ...
What Impacts will Thailand’s Legalized Casinos Have?: The Gambling Files RTFM 177 with Rosalind Wade
Переглядів 133 місяці тому
Just when Jon and Fintan thought they had run out of brilliant yet awkward banter, Optimove and Clarion Gaming swooped in and saved the day! Faster than a speeding bullet, more reliable than a Wi-Fi connection, they’re the hero sponsors we all need! Rosalind Wade is today’s guest. Roz is the CEO of Winna Media, which creates small, intimate, bespoke events that promote relationship building and...
Can Social Responsibility Thrive in Gambling? Malcolm Wilkinson Says So: The Gambling Files RTFM 176
Переглядів 404 місяці тому
Three cheers to the peeps at Optimove and Clarion Gaming for helping The Gambling Files Podcast share our wisdom directly into your earbuds or onto your screens. Today’s guest is Malcolm Wilkinson, the founder of We The Bookie, a socially responsible bookmaker. You might ask: How responsible are they? Well, at the end of each month, We The Bookie returns 50% of all gross revenue back to custome...
Optimove Insights Post-UEFA Euro 2024: The Gambling Files RTFM 175
Переглядів 154 місяці тому
Optimove Insights Post-UEFA Euro 2024: The Gambling Files RTFM 175
Understanding Problem Gambling Statistics with Melanie Ellis: The Gambling Files RTFM 174
Переглядів 634 місяці тому
Understanding Problem Gambling Statistics with Melanie Ellis: The Gambling Files RTFM 174
Earning revenue from markets you don’t operate in, with Björn Nilsson: The Gambling Files RTFM 173
Переглядів 214 місяці тому
Earning revenue from markets you don’t operate in, with Björn Nilsson: The Gambling Files RTFM 173
Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172
Переглядів 34 місяці тому
Marketing trends & layoffs in gaming, with Paul Sculpher & Harry Lang: The Gambling Files RTFM 172
Christina Cook’s mission: Help Women with Gambling Addiction: The Gambling Files RTFM 171
Переглядів 445 місяців тому
Christina Cook’s mission: Help Women with Gambling Addiction: The Gambling Files RTFM 171
The Gambling Files RTFM 170: We read the news
Переглядів 195 місяців тому
The Gambling Files RTFM 170: We read the news
TGF RTFM 167 CGD talk games with Angel Espino and Colin Feindt
Переглядів 435 місяців тому
TGF RTFM 167 CGD talk games with Angel Espino and Colin Feindt
TGF RTFM 166: Jason and Kyle, Herd Capital
Переглядів 166 місяців тому
TGF RTFM 166: Jason and Kyle, Herd Capital
RTFM 165 Pini Yakuel Optimove
Переглядів 206 місяців тому
RTFM 165 Pini Yakuel Optimove
The Gambling Files RTFM 160: David Danzis saves Atlantic City!
Переглядів 187 місяців тому
The Gambling Files RTFM 160: David Danzis saves Atlantic City!
The Gambling Files RTFM 159
Переглядів 397 місяців тому
The Gambling Files RTFM 159
The Gambling Files RTFM 158
Переглядів 217 місяців тому
The Gambling Files RTFM 158
The Gambling Files RTFM 157
Переглядів 148 місяців тому
The Gambling Files RTFM 157
TGF RTFM 155 Fints and Jon on the week's news
Переглядів 258 місяців тому
TGF RTFM 155 Fints and Jon on the week's news
TGF RTFM 154 Michael Schaus
Переглядів 118 місяців тому
TGF RTFM 154 Michael Schaus

КОМЕНТАРІ

  • @KelliWestwood
    @KelliWestwood 2 місяці тому

    Thank you so much for this amazing video! Could you help me with something unrelated: I have a SafePal wallet with USDT, and I have the seed phrase. (alarm fetch churn bridge exercise tape speak race clerk couch crater letter). How should I go about transferring them to Binance?

  • @ledgebag224
    @ledgebag224 2 місяці тому

    First minute 👏

  • @seankinsellasean
    @seankinsellasean 3 місяці тому

    Very interesting show lads. I’ve been using his site since the summer, the platform is smooth too. Hopefully the company gets some nice traction in the future.

  • @ElazarGilad
    @ElazarGilad 5 місяців тому

    Great video

  • @theLowestPointInMyLife
    @theLowestPointInMyLife 9 місяців тому

    fking weirdos

  • @theLowestPointInMyLife
    @theLowestPointInMyLife 9 місяців тому

    whether checks are frictionless or not isnt the issue, open banking is just giving your private data away more conveniently, and other than in extreme circumstance, the bookies have no right to check what I can afford, its none of their fking business quite frankly the bookies know fine well who the vulnerable players are, who the problem gamblers are, theyve been profiling them for decades, their accounts are marked VIP for christ sake, when some guy goes grazy and starts blowing 10s of thousands of his companys money, that sticks out like a sore thumb, they chose to sit back and let it happen, its not from a lack of information, they chose to accomodate money laundering, they eat the massive fines because its a drop in the ocean to what gets through were talking about utterly corrupt institutions here, designed to exploit the people were now led to believe theyre trying to protect, why are they not the ones being sanctioned here and forced to operate more ethically? why is it them who are benefitting by being given more power? its fking upside down and nobody involved seems to have a fking clue, the bookies must be struggling to believe whats happening here, theyre being rewarded for decades of malpractice

  • @theLowestPointInMyLife
    @theLowestPointInMyLife 9 місяців тому

    what an absolute disgrace all of this is, an affront to personal freedom and all involved should be utterly ashamed of themselves for trying to create a world like this, where repulsively intrusive powers over the individual are granted to corrupt corporations, and you know gambling will just be the beginning, theyll move on to other aspects of our life the 90% (very hard to believe) who accepted it are likely the 10 quid at the weekend football coupon masses, not serious punters, this is just a further distillation of the mugs only modern bookie model its 10% of punters who fund 90% of the action, and its that 10% who arent going to sign up for this, buts thats the whole point isnt it, they want to close the loophole of sports betting which can be a way out of the slavery matrix, they want to end serious punting and leave the masses of two bob guaranteed losers to put their coupons on while FOBTs remain unregulated in shops the money wont be left on the table tho, the criminals will be licking their lips, affordability checks are effectively a ban on serious gambling, thats what they are regardless of how its dressed up, and just like you see with drugs, you cant stop people from doing it, the illegal market will thrive and a ton more damage will be done in totality thats how you know its not about helping people, its not about the greater good because ACs are for the greater evil, on multiple levels

  • @minniecoolahan8337
    @minniecoolahan8337 10 місяців тому

    'Promosm'

  • @TheGamblingFilesPodcast
    @TheGamblingFilesPodcast 11 місяців тому

    Jon has been playing with the transitions features, apologies in advance!

  • @JohnWrightseo
    @JohnWrightseo 11 місяців тому

    Sorry not sorry lol

    • @TheGamblingFilesPodcast
      @TheGamblingFilesPodcast 11 місяців тому

      Congratulations, as the first comment on our new channel you'll be getting a branded mug. I'll email you to follow up 😀

    • @JohnWrightseo
      @JohnWrightseo 11 місяців тому

      Sweetness! Love me some quality industry swag for my desk@@TheGamblingFilesPodcast