Wise Words Book Summaries
Wise Words Book Summaries
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12 Secret Tools for Persuasion | Best Ideas from Age of Propaganda
12 Secret Tools for Persuasion | Best Ideas from Age of Propaganda
Unlock the power of persuasion with these *12 secret tools straight from the amazing book Age of Propaganda.* In this video, we provide a comprehensive summary and recap, breaking down its *best ideas and actionable techniques* for *mastering influence and persuasion.*
If you’ve ever wondered how to persuade like a pro, this video is for you! From practical strategies to the psychology behind persuasion, we’ll guide you through the key concepts explored in this essential book. Whether you're looking to improve your negotiation skills, sway opinions, or understand the tools of influence in today’s world, this recap will provide everything you need.
If you’re familiar with our channel, this marks the beginning of our adventure into shorter, more concise book summaries that complement our longer-form podcast book deep dives. Think of these videos as quick, insightful takeaways that pack all the value into bite-sized content.
If you’re new here, welcome! This is a great place to start. On our channel, you’ll also find plenty of other great book deep dives for you to explore, offering a more detailed look at some of the most impactful books out there.
Whether you're looking to improve your negotiation skills, sway opinions, or understand the tools of influence in today’s world, this video is packed with practical strategies and psychological insights that will change the way you think about persuasion.
📖 What You'll Learn:
🛠️ The Persuader’s Toolkit - Master 12 of the most potent tools from Age of Propaganda to sharpen your influence and protect against undue persuasion.
🧠 The Psychology of Persuasion - Understand how emotional shortcuts like fear, guilt, and repetition influence decisions.
🖼️ The Power of Framing - Discover how pre-persuasion and carefully crafted narratives shape perceptions before debates start.
⚙️ Effective Persuasion Techniques - Explore actionable tools like the Granfalloon technique, the Decoy Effect, and Cognitive Dissonance.
🛡️ Defending Against Manipulation - Learn how to recognise and counteract propaganda in advertising, media, and politics.
📺 The Role of Media - See how selective news coverage and agenda-setting manipulate public opinion.
🎥 Why Watch?
This isn’t just a review-it’s your ultimate guide to mastering the art of influence, making it perfect for anyone who wants to improve their persuasive skills or explore the fascinating dynamics of manipulation in today’s media-saturated world.
🔔 Subscribe for More:
Enjoying our book summaries? Subscribe for deep dives into the best books on personal development, persuasion, and communication.
So if you have ever wondered how much of your daily life is shaped by subtle influences then you're in luck. In this video, we *reveal the 12 secret tools for persuasion.* From emotional triggers to the strategic use of language, these tools reveal how modern propaganda works-and how you can use this knowledge to persuade like a pro or protect yourself from manipulation.
Explore the *best ideas from Age of Propaganda*, including how cognitive dissonance, vivid messaging, and repetition can sway decisions without you realising it. By the end of this video, you’ll have an arsenal of strategies to influence others and decode the hidden messages in advertising, media, and politics.
🌐 For a more detailed breakdown, visit our full summary of How Age of Propaganda on our website at wisewords.blog/book-summaries/age-propaganda-book-summary/
Enjoy the episode! 🌟
If you enjoyed this podcast, check out our other platforms:
Website: wisewords.blog/
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Twitter: wisewordsblog
Facebook: WiseWordsBlog
---------
Introduction: 00:00:00
Tool 1.⁠ ⁠Cognitive Dissonance-00:01:43
Tool 2.⁠ ⁠Power of Words-00:04:52
Tool 3.⁠ ⁠The Granfalloon Technique-00:08:04
Tool 4.⁠ ⁠Analogies-00:11:49
Tool 5.⁠ ⁠The Decoy Effect-00:19:48
Tool 6.⁠ ⁠Using Negative Associations-00:21:01
Tool 7.⁠ ⁠Credibility & Faking Credibility-00:23:27
Tool 8.⁠ ⁠Role Models-00:26:28
Tool 9.⁠ ⁠Vividness-00:28:59
Tool 10.⁠ ⁠Repetition & Persuasion-00:30:42
Tool 11.⁠ ⁠Fear-00:32:41
Tool 12.⁠ ⁠Guilt-00:34:48
Conclusion-00:36:39
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КОМЕНТАРІ

  • @malikfaizhussain9180
    @malikfaizhussain9180 11 днів тому

    mehdi hassan is now practically showing what he has written in book on different channels in debates either about ghaza situation or US presidential election .....

  • @thefragrancedoctor
    @thefragrancedoctor Місяць тому

    This was an excellent watch - thanks for sharing. I think the age old adage of ‘it’s not what is said but how it is said’ applies to all of these. Use these keywords in the wrong tone and the whole meaning changes but use them in an ‘I’m interested in your thoughts and what you say’ way and they’re golden words! As someone who speaks to at least 25 complete strangers a day of every age range and from all walks of life everyday as part of my work and have been doing so for over 12 years, I recognise every single piece of communication skills in this book. Really good watch and lots of food for thought. You get my like! 👌🏼

    • @wisewordsbooksummaries
      @wisewordsbooksummaries Місяць тому

      Thank you for this comment! Really means a lot when someone puts the time and effort to leave something like this and motivates us to keep going! 🙌🏼 You are 100% right, it is how it is said and the mindset about being interested will definitely help with anything you say. I’m sure you embody this ideal!

  • @kodywhite3227
    @kodywhite3227 Місяць тому

    I was your 1,000th subscriber!🎉

    • @wisewordsbooksummaries
      @wisewordsbooksummaries Місяць тому

      Hey Kody! Thank you so much for your support it’s much appreciated.

  • @cedrictrempe-kc8yt
    @cedrictrempe-kc8yt Місяць тому

    Really like your stuff

    • @wisewordsbooksummaries
      @wisewordsbooksummaries Місяць тому

      Hey Cedric, Thank you for your comment. Is there anything you would like to see from our channel? We are working on creating some more condensed and shorter book summaries rather than long form discussions. Do you think this would interest you?

  • @LordMegatherium
    @LordMegatherium Місяць тому

    Stanhope's titfuck joke is everything you need to know about the basic structure of a joke.

  • @smallcrafts3154
    @smallcrafts3154 Місяць тому

    Whats your favorite flavor animal?

  • @Lucianzen
    @Lucianzen 2 місяці тому

    hello😂

  • @zernoofficial
    @zernoofficial 2 місяці тому

    Bloody brilliant episode

  • @treecareman9128
    @treecareman9128 3 місяці тому

    What a great channel

  • @SOP-XX
    @SOP-XX 3 місяці тому

    Worked as a therapist for nearly 25 years. I first read the Myth of Mental Illness 20 years ago and attempted to discuss this with other therapists, which was not productive. It is a myth that perpetuates the misery of patients and their families. I have incorporated this theory as much as possible. The point is people do suffer, but not for the reasons they think.

  • @jeremyjitsu262
    @jeremyjitsu262 3 місяці тому

    What is the name of the book youbrecommend ? Not Atkins book

  • @pierrepierre-nh5qg
    @pierrepierre-nh5qg 4 місяці тому

    Psych means soul. The soul is the conscience, consciousness and the will all non physical that controls the physical. The mind controls the body not the other way around (hierarchy). Disease is disturbed ease, a lack of peace...a violation of the conscience leading to fear (fear of punishment) leading to anger and rage.

  • @m3s69ll
    @m3s69ll 4 місяці тому

    thanks

  • @Believe_in_books_
    @Believe_in_books_ 5 місяців тому

    Hey , bro where are you from ❤ ? You make nice videos 😊 I make also videos like you 😊

  • @manhaz21
    @manhaz21 5 місяців тому

    Your content really good ,But your channel growth are very poor. Already I have seen many lacking's like no proper SEO, Description, Title, optimization . That's why you didn't get expected video views. Your video SEO Score 39.9 out of 100.

  • @vickie2658
    @vickie2658 5 місяців тому

    Ahhh! You are such a very kind person!! God bless you! I pray you’re still doing well!! ♥️♥️♥️🙏🏻

  • @YouTubeSupportSucks
    @YouTubeSupportSucks 5 місяців тому

    *laughs in ADHD and autistic*

  • @jacks6423
    @jacks6423 5 місяців тому

    "Basket of deplorables" would be another good example

  • @calidiini132
    @calidiini132 5 місяців тому

    Thanks for the information. ( from Somalia)

  • @dkirk500
    @dkirk500 6 місяців тому

    I doubt whether Mehdi Hasan's methods actually work. I haven't seen him winning any argument.

  • @ManishaSankhala-vb7we
    @ManishaSankhala-vb7we 6 місяців тому

    Your channel is most unrated channel I came this channel through your book summary of the courage of beings dislike......i appreciate your work But i am sorry but its hard to understand your accent.....for me...i from india 🇮🇳 Improve it Grow man.... U guys are doing very amazing and adding some importance in people's life ..... I appreciate your work

  • @lilpingpeep9939
    @lilpingpeep9939 6 місяців тому

    audio quality is bad vary bad

  • @turnkey_hole
    @turnkey_hole 8 місяців тому

    Damn that's a lot of words to justify telling lies and lies of omission. Just own it if you wanna do bad things

  • @desudoe
    @desudoe 8 місяців тому

    Brother is trying to come up with the logic in his head about how his pathological lying isn't a bad thing whilst simultaneously not being able to spell the word "different." The true meaning of sigma. respect🙏🙏🙏

  • @danylosemakov3304
    @danylosemakov3304 9 місяців тому

    Amazing summary guys, good luck with future projects!

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Thank you for investing your right-now in independent thinking on fueling your body fit thus fuel yourself to freedom All we have is right now All we have is right now Thank you for discussing how humanity can Celebrate in finding his/her way to freedom You decide what enters your body Find your breath through your nose Find clean WATER to cleanse your body from the poisons of processed food Find a Salt free of sugar Find vegetables in your back yard or the produce section at your local market Find yourself in right now You decide what you want and need You decide what’s acceptable You get to decide on almost everything - Find the time to be present To experience what is going on in your body Take the time to Pay attention to yourself, tend your needs- not your wants U may just find u have already have most of what u need to thrive And it doesn’t come from a box, a bag, a plastic bottle, or a pill…

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Really look at what you see on TV Is there any show or film that is not fund by some entity of the sugar and beet industry. Even the Big Bang was centered around processed food and sugar. The avarice people of Sugar and Beet industry scheme to enslave youthful intelligence “geeks.” Geeks have the power to free humanity. You don’t know how much independent power you have. You can create the code to free humanity from centuries long enslavement. Your genius must stop the scrubbing of the internet. AI returns only praise of those that successfully scheme to destroy humanity and Mother Earth. Genius find your integrity Create and Implement the Code to free yourself and rescue humanity. Genius need not pander to the avarice To the government Genius need only to find your integrity stimulate in integrity amid your peers and know you are stronger than avarice permit you to think.

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Such an impressive analysis - Your two sharing your independent thinking inspires hope for humanities youth 👍

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Thank you for sharing your intellectual insights -inspired to know that your are expanding independent thinking- whilst helping free each human free his or herself to fuel body fit - fuel your body to Freedom

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Abbot industries Similac Ensure 😮 Do I know what it feels like to feel good in my own skin? Really consider how we finish our DNA resulting in ever increasing birth defects that we passing parents and society as a whole to consider a fluke- the amount of money spent to placate and deflect form root cause Arizona spends billions of dollars to parents and caregivers to hide sways the physical and mental deficits of food-industry poisoning society

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Even Children’s vitamins sucrose aka surgar

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Avarice people have us peasants believing that aches and pains are a natural part of of aging and “healthcare” Permits longer living as opposed to existing longer to enrich and empower others. Invest in yourself by fueling your body fit -preserve most of your resources for you and your loved ones. Consider this Why is sugar being added to salt and nearly every pill manufactured Sugar and beet industry scheming to get everyone addicted to sugar. Look at infant formula, prissier, and ensure grandparent formula - the Thais predominately corn syrup and sugar thus we pay huge dollars to poison ourself while doing the same damage of alcoholics

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Ibuprofen interferes with human body’s ability to heal- yet numbs (dumbs down the cell) so we don’t feels the ramifications of poisoning ourself into kidney failure Extrapolate who is getting rich Rockefeller and friends to Warren Buffet and Murdoch boys and Zuckerberg all the rest of the sugar “food” and alcohol manufacturers

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Now think about why we no longer eat off of silver- silverware Why we no longer cook from cast iron pans Thank you for sharing this with humanity

  • @rowlandluv2liv
    @rowlandluv2liv 9 місяців тому

    Do I choose Food or I poison ever cell in my with food-like-substances - damaging my DNA How the sugar and beet industry pharma -Rockefeller decouples create “travesties” to prevent us - the pedants from uniting in nourishing our bodies and expanding independent thinking

  • @wesvonbiltong5550
    @wesvonbiltong5550 9 місяців тому

    You haven’t watched much rugby with that opinion bud

  • @stevekaylor5606
    @stevekaylor5606 9 місяців тому

    Mental health is the development of a mental + emotional dedication - a cathexis!

  • @Manty111
    @Manty111 9 місяців тому

    Fuck this is insightful

  • @himanshjain7667
    @himanshjain7667 9 місяців тому

    Bro spittinn real facts

  • @syntax1980
    @syntax1980 9 місяців тому

    Fact check: this is false 👍

  • @Steve_Jobs93
    @Steve_Jobs93 9 місяців тому

    Ipd nano 1st gen so thin ❤❤😊

  • @michaelshannon9169
    @michaelshannon9169 10 місяців тому

    It's adaptation. Some ppls nature, identity, experience of the environment they're in is counter productive at that given time with the knowledge they have or lack. I don't believe in society, it's values and norms in the same way it's fed back to me. Therefore there is a higher chance I won't adapt and live a life worth sustaining. This is just evolution, throughout human history we have always had ppl that are highly incompatible, that cannot fit in and be a part of society in a useful way. Depression is the current heresey to society, it experiences this collective behaviour of society as pointless, tedious, silly. So society, instead of acknowledging that there is truth to this it renders the depressed as mad, crazy, weird, like all heretics to social structures of the past.

  • @fredwinslow744
    @fredwinslow744 10 місяців тому

    Your book summary discussion is great. But at almost 6 hours. The audio book is only 8 and would listen to the audiobook instead where as If it was 1/2 as long and a tighter discussion and summary it Would be a go to for people who want to glean the ideas rather than as a follow up after reading I imagine the latter is tone target audience ? Cheers

  • @hochhealth
    @hochhealth 11 місяців тому

    Sharing you guys with all of my friends, I love the podcast-style book reviews. Keep at it, gents!

    • @wisewordsbooksummaries
      @wisewordsbooksummaries 11 місяців тому

      Thanks so much for your message, we're so glad that you enjoy the podcast! Stay tuned for a lot more coming next year :)

  • @Adam-nk4oj
    @Adam-nk4oj 11 місяців тому

    I agree with a great deal of what the book expresses and a lot of your (book review) points are profound and do a great deal of justice in exploring the nuances in the main ideas / philosophies impacting our world and the current trajectory the west appears to be on, moving closer towards authoritarian governance under the disguise of the common good. I do not support collectovist ideologies like far left or far right socialism (communism and fascism). I do however have concern when the term nanny state is used to describe some aspects of western countries for example; a welfare system to support those out of work / ill / single mothers; & also, if a person feels uncomfortable when spoken to by someone, it definately is useful to explore within why they are feeling triggered, and taking responsibility for their own self care and healing, that said, certain toxic environments and behaviours could make even a secure person feel uncomfortable (spoken to in a condescending/rude manner, or by someone who is projecting their own shadow that they don't like onto someone else). At an individual level and societal level, we would go a long way reducing some of the toxic cycles we continue to produce / contribute towards, and be more aware of what is unnecessarily harmful. When we claim someone is just being a victim, we might just be deflecting our own poor behaviour. And with regard when people say the number of single mothers (house holds with no fathers) is contributed to because they can get additional welfare for each child they bare.... So what is alternative, what is to happen to the children who do not have a choice, and are born in a fatherless household... Are the people against welfare, so self righteous to believe it is acceptable for the children to starve, in order to deter other fatherless families. We pay taxes not just for our roads to be built, and armies to defend us, but, to also aid those in need, as we ourselves never know when we might be the ones temporarily down and out and at least have that to fall back onto, and a chance to pick ourselves back up. Those in the west who believe everyone should take full account of their lives and full responsibility with zero support, perhaps can choose to live in a third world country and see what happens when everyone is left to fend for themselves. Sure... people might even be happier in those countries, as their culture and values see them embracing life and everything they have... But what of the countless who suffer needlessly and have no basic priveldges that we in the west take for granted, like food, water and shelter. There is no simple answer, but let's not throw away all the aspects that are considered to label us a nanny state, and let's not ignore the impact our behavior can have on others (prime example of toxic environment and culture inflicted onto people... Corporate Narcassism).... Perhaps it too far a field from how we first evolved as tribal people who had people around them that honoured and respected them, and other peoples welfare impacted the entirity of the group. Doesn't mean we can't still take responsibly for our lives and be the best version of our selves and nurture our individualism.

  • @Stretesky
    @Stretesky 11 місяців тому

    This must be required reading in public school's social studies.

  • @Stretesky
    @Stretesky 11 місяців тому

    Thank you for this discussion and your curiosity about these topics.

  • @Stretesky
    @Stretesky 11 місяців тому

    We need people teaching the public how politics determines or dictates every aspect of our lives. A person's opinions or view of importance of facts does not determine the impact of our built world. Denial or dismissal of facts does not change the facts. We need to teach people to care, reject callous or limited mentality, increase openness, understand how everything is connected, and harming our neighbor is harming ourselves. Any person's rights denied is an effort for everyone's rights denied, it doesn't matter the superfluous "reasons". Everyone plays a role in this world and accountability for the world we create is critical. Bigotry, classism, and hierarchies disempower the masses therefore must be rejected to elevate our ethical standards.

  • @frankonovokmet5691
    @frankonovokmet5691 11 місяців тому

    Great stuff guys!

  • @Adam-nk4oj
    @Adam-nk4oj Рік тому

    Really enjoying your podcast. So insightful

    • @wisewordsbooksummaries
      @wisewordsbooksummaries Рік тому

      We're so glad you like our content. Any book recommendations?

    • @Adam-nk4oj
      @Adam-nk4oj Рік тому

      @@wisewordsbooksummaries perhaps down the track, as you are doing a great job in showcasing the motivation beneath the behavior of leaders who either do not have the best interests at heart &/or are influenced by outside factors &/or the nature of the role itself... A individual antidote to help stay on the line, is Jocko Willink perspective on leadership - BOOK The Dichotomy of Leadership, and how whether, bottom up, or top down, the values and principles of a single person can influence the group dynamic, as well as the trade offs and sacrifices one might have to make along the way, to better ensure their chances of attaining such a postion, and maintain their positive overall influence