Відео

PSI is not a CRO FYI

Not only are we not doing enough, I think it is time to think beyond engagement (a word that has been mangled by the healthcare industry) and shoot for activation; It ain't dog food if the dog don't eat it. That means we need to think about people involved in health and care as people, not patients. It also likely requires all content and support being delivered in a contextual way based on 'segments of one'.

Wonderful session! Thanks for doing this

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So Pharma needs a hype man? Looking at the results from your first poll at the beginning, I can see that pharma workers have learned the wrong lesson from Theranos.

The record of the tech world entering and disrupting health care is not good. I suspect Apple will be no different.

Well done. Great thinking.

I think no. 4 on the 2022 list gets partial credit given the dip in Lilly’s stock after the fake twitter account and its free insulin tweet

Insightful, informative and upbeat, looking up Prof Brian Smith now, thank you

Prediction 5 "The beginning of the end for commercial teams in pharma" is an interesting one. There seems to be a gap still between what HCPs say and what they do and that continues to allow pharma companies to continue as is. Your follow up slide pretty much showed that plenty of sales teams will be wanting to get back to face to face like nothing every changed.

excellent viewing, thought-provoking, and well thought out, thank you, Paul