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Hotel-Spider
Switzerland
Приєднався 18 лип 2018
Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
www.hotel-spider.com/en/solutions/booking-engine
www.hotel-spider.com/en/solutions/channel-manager
www.hotel-spider.com/en/solutions/central-reservation-system
www.hotel-spider.com/en/solutions/meta
Contact us by email info@hotel-spider.com or call us +41 22 360 03 70
www.hotel-spider.com/en/solutions/booking-engine
www.hotel-spider.com/en/solutions/channel-manager
www.hotel-spider.com/en/solutions/central-reservation-system
www.hotel-spider.com/en/solutions/meta
Contact us by email info@hotel-spider.com or call us +41 22 360 03 70
Hotel website basics: How to increase reservations
Do you want to learn how to create a successful hotel website that attracts more direct reservations? In this video, we’ll walk you through the key elements that can transform your website into a powerful tool, turning visitors into guests.
How do a clear structure and intuitive navigation enhance user's experiences?
Why are high-quality content, images, and videos essential?
How do guest reviews help build trust?
How does a seamlessly integrated booking engine simplify the reservation process?
Why is it important to manage your own hosting and domain?
Which SEO tips boost your website’s visibility?
How do data and analytics help you to continuously improve your website?
Watch now and take your first step toward boosting direct reservations and strengthening your online presence!
Links:
LiveStream: www.hotel-spider.com/de/insights/hotel-google-analytics
LiveStream: www.hotel-spider.com/de/insights/buchungsmasken-profis
The basics of hotel booking engine www.hotel-spider.com/en/insights/basics-hotel-booking-engine
Hotel booking engine: 9 tips for higher conversion rates www.hotel-spider.com/en/insights/hotel-booking-engine-conversion-rates
How to use data to optimize your website and generate more direct bookings www.hotel-spider.com/en/insights/website-tracking
E-commerce principles for your hotel website and booking engine. www.hotel-spider.com/en/insights/hotel-website-ecommerce
timeline:
00:00 Hotel website basics: How to increase reservations
00:47 Basics of hotel websites
01:21 What is the target audience?
01:49 What is the goal of the website?
02:07 Hotel-Spider
03:00 User Experience
04:12 Content is King, Text content , Images and Video
05:30 Social Prove
06:25 Search engine optimization
07:16 Website Technology
08:10 Content Management System
10:31 Booking Engine
with Elisha Schoppig linkedin.com/in/elisha-schoppig/
Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
www.hotel-spider.com/en/solutions/booking-engine
www.hotel-spider.com/en/solutions/channel-manager
www.hotel-spider.com/en/solutions/central-reservation-system
www.hotel-spider.com/en/solutions/meta
Contact us by email info@hotel-spider.com or call us +41 22 360 03 70
This Video includes: Music, Images and Stock footage from storyblocks.com and stock.adobe.com
How do a clear structure and intuitive navigation enhance user's experiences?
Why are high-quality content, images, and videos essential?
How do guest reviews help build trust?
How does a seamlessly integrated booking engine simplify the reservation process?
Why is it important to manage your own hosting and domain?
Which SEO tips boost your website’s visibility?
How do data and analytics help you to continuously improve your website?
Watch now and take your first step toward boosting direct reservations and strengthening your online presence!
Links:
LiveStream: www.hotel-spider.com/de/insights/hotel-google-analytics
LiveStream: www.hotel-spider.com/de/insights/buchungsmasken-profis
The basics of hotel booking engine www.hotel-spider.com/en/insights/basics-hotel-booking-engine
Hotel booking engine: 9 tips for higher conversion rates www.hotel-spider.com/en/insights/hotel-booking-engine-conversion-rates
How to use data to optimize your website and generate more direct bookings www.hotel-spider.com/en/insights/website-tracking
E-commerce principles for your hotel website and booking engine. www.hotel-spider.com/en/insights/hotel-website-ecommerce
timeline:
00:00 Hotel website basics: How to increase reservations
00:47 Basics of hotel websites
01:21 What is the target audience?
01:49 What is the goal of the website?
02:07 Hotel-Spider
03:00 User Experience
04:12 Content is King, Text content , Images and Video
05:30 Social Prove
06:25 Search engine optimization
07:16 Website Technology
08:10 Content Management System
10:31 Booking Engine
with Elisha Schoppig linkedin.com/in/elisha-schoppig/
Hotel-Spider is a cloud-based online distribution platform with a deep-rooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customer-driven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our Hotel-Spider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
www.hotel-spider.com/en/solutions/booking-engine
www.hotel-spider.com/en/solutions/channel-manager
www.hotel-spider.com/en/solutions/central-reservation-system
www.hotel-spider.com/en/solutions/meta
Contact us by email info@hotel-spider.com or call us +41 22 360 03 70
This Video includes: Music, Images and Stock footage from storyblocks.com and stock.adobe.com
Переглядів: 167
Відео
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Thanks for the info, baby Love and I need a Vacation
Any time!
Thank you so much! You have no idea how useful this is for students!!
Hey Elena, happy to hear that the video is useful! let us know if you have other hotel tech questions we could answer.
Do you have a video covering what options do we have under Commission- bidding strategy? Also does Google provide a ranking boost for the commission paid?
Hello, in 2024 Google stoped working with the pay per acquisition and pay per stay program. Today you have to work with click based bidding. In the past there was no boost for the commission models, google in the background converted it back to per click and compared the bids in that way.
Hey it was very helpful video but i have questions so now i m working with a company like we rate hotel on google hotel ads and we get paid but sometimes we need to sometime pay like 100€ or less or more and i m affraid to loose my money is there any work goes like this?
Dear mrgarouj2806, there is different ways you can set your budget for the Google ads. In generell, since google discontinued the Cost Per Stay option, you will always take a risk. I recommend starting with a small budget and testing and optimising it.
Hello dear, can I get the link to the platform you are working on for Google Ads hotel offers that I just mentioned?
Hello! Can you guide me to get the hotel center link code?
Hello, the hotel center link is: hotelcenter.google.com but if you are looking for a partner to connect you to google we can help you. Just send us a email to info@hotel-spider.com travel.google/partners/hotels/find-a-partner/
Hi.Excellent Tutorial. Kindly advice me "Hoel Campaign Type" is not showing in my Google Ad Account. Thanks.
Hey digistronic, Did you link your hotel ads account with your google partner account? You need to link your hotel price feed with the ads account before they show up. if you are looking for a partner to connect you to google we can help you. Just send us a email to info@hotel-spider.com
❤
thank you!
Thank you so much for so much of fruitful content Mr.Spider
So nice of you! thank you!
I like this guy, seems to know his stuff well and is a very good communicator
thank you! We are happy to hear that you liked the content. If I can get Scott to do another video with us, what would you like to hear from him?
Ich wurde betrogen, wie kann ich Kontakt aufnehmen?
Hallo @user-em5zi6pz7m, uns Können Sie am Besten unter info@hotel-spider.com erreichen oder über unsere Webseite: www.hotel-spider.com/de/kontaktieren-sie-uns
Really want to introduce your service to the hotelier here in Cambodia
Dear Drinks123 happy to help you with that. I suggest you reach out to us directly by email info@hotel-spider.com and reference this communication so we can direct you to the best contact person in our team.
Where you can check if the Agency is real and not faker
Dear @GiSH0CK im not sure I understand the question. You mean if the agency to get you on Google Hotel Ads is real? Google has a tool for Hotel to find Partners that are connected, I suggest starting there: travel.google/partners/hotels/find-a-partner/
I am using hotel Spider in India from more than 6 months i want to use this google commision option i have requested my hotel spider manager but they still cant do it. Please help!!
Dear sahilwason2625, thank you for reaching out. We had some delays in deploying the feature in India and as you might have seen Google has stoped the program. We are working on a new solution to offer Google services. I suggest you reach out to help.india@hotel-spider.com in the coming weeks to get an update on the service. Google Update since the production of this Video: Commission-based bid strategies in hotel ads to sunset. support.google.com/google-ads/answer/14280291?
Scott Dahl is a recognized leader worldwide , a motivational example to follow due his ability in Revenue Management and his business capabilities. We had him at the Hospitality & Hotel Management modul in Business Development , Blue Print and Back Stage. Is a mental model , meaningfull and experienced leader that make his great team really to stand out . Of course due his professional knowledge he generate yearly big profitability and have world wide costumers that are ala ways happy to come back .
Dear Potencyfunction, I completely agree, creating content with Scott was a great and the know how and his delivery is amazing. I have forwarded you kind words to him. Cheers!
Do you have any recommendations for connecting a Hotel Center account? Or any recommendations for connectivity partners to help with set up of that? I now have the option in our Google Ads account for Hotel Ads but do not have a Hotel Center account.
Hey seoglobal, I suggest you reach out to our team. help@hotel-spider.com and let's have a conversation on how we can help you to get on the Google Hotel ads. what technology (PMS, booking engine, channel manager) are you using to day?
Google Update since the production of this Video: Commission-based bid strategies in hotel ads to sunset. support.google.com/google-ads/answer/14280291?
Google Update since the production of this Video: Commission-based bid strategies in hotel ads to sunset. support.google.com/google-ads/answer/14280291?
Thank you so much for this valuable content
@anuragsapkota6458 happy to hear that it brought value to you! cheers!
www.youtube.com/@beboselections
Can I add you on LinkedIn
Hello, on LinkedIn you can find and follow us here: www.linkedin.com/company/hotel-spider/
Followed you guys thanks :)
This is going to be an amazing video!
thank you!
can google hotel owner upload hotel data through api ?
Dear @user-fv1ce6xf3h, as far as I know this is not possible. in some destinations you can upload fixed availabilities and prices using your my business account. But using the API I think can only be done by a Google Partner. some more details on the topic you can find here: support.google.com/hotelprices/answer/9238461?hl=en
can you exclude certain keyowrds in this Google ads campaign? btw 12% commission to google is a lot
Hey 33bigmoney, the Hotel Ads are not keyword based so there is no option to exclude them. The commission is very much dependent on location and the property. for some locations a OTA commission under 18% is great, in others if you pay more then 10% you pay a lot. so also for google ads it varies.
Hi bro, Thanx for the video, im stuck in one of the most important steps. It's not clear for me, How can i get my account to the Hotel Center?
Hello, you need a tech provider to connect you. So check with your PMS, booking engine or channel manager to see how you can get your property on the google feed. you can find all Google partner for hotels here: travel.google/partners/hotels/find-a-partner/ If you are a tech provider you can find more details here support.google.com/hotelprices/answer/11946933?hl=en&ref_topic=11957396&sjid=15658630779356774885-EU
I have a client who has an individual Hotel in Mexico. So, I'm confused about whether I should set up a Hotel Center account or just a Google ads account Is fine? Also to get free booking links, do I need PMS or Google partner or I could get free booking links without them?
Hey @nanda4131, You can not just set up a Hotel Center account with out being an integration partner with Google. I would highly recommend to work with live rate and availability data. Contact the Hotels PMS, Channel Manager or Booking engine and check with them if they have a Google connection. If they do not, you can check in the Hotels my business page if in their location you can upload data manual. if not, you have no other option then finding a new provider. I hope this helps! if you have more questions we can also schedule a call just contact us at info@hotel-spider.com.
@@HotelSpider thanks. I'll contact you in case of any further help.
Very interesting video, i wish it was longer 🙏
thank you muhammeda.8769 for the feedback! will try to publish the full interviews in the future.
Crystal clear video, offering a great overview, educative, and visionary, well done Hotel Spider & Agilotel and thanks for sharing. And we support your vision on Best-of-Breed as that approach will always win in terms of innovation, API first as a concept should be considered a prerequisite for any tech provider. You're a movie star Marc Fries!
Glad you enjoyed it!
Hi partner how can login account please let me know
Hello Sarwar Kamal, if you need help with managing our system please contact our support: help@hotel-spider.com
Should i use youtube ads for hotels😊
Hey KYO_3153, I think it really depends. Are you very active with video content? In general youtube ads are still under utilised so I think depending on your market you can get a lot of attention for less budget. but the audience is clearly on top of the marketing funnel and not close to booking a room. I would recommend specially if you have good video content to test it with a small budget and see the engagement you can get. let us know what you find out!
@@HotelSpider ok thanks
@@HotelSpider i think its only use is if someone is looking at videos of the village or area of the hotel
@@KYO_-yt7pk I agree the most relevant is if a travel is looking at your destination already. but on youtube ads you also have a lot of great targeting options. depending on the destination you could work with specific key words or also use video ads for retargeting visitors that came to your website before. or maybe competition based keywords. there are a lot of different options and as video ads are used less, they often come at a better click price. here some more about the targeting options: support.google.com/youtube/answer/2454017?hl=en
I join this plzz help me sir
Hello M Rizwan, im happy to help you connect your hotel with Trivago. Why dont you contact us by email info@hotel-spider.com and we can discuss the next steps?
Great video! I understand lowering rates to increase revenue during low occupancy periods, but how can the property avoid losing brand integrity if a 5 star hotel fills its occupancy with 2 or 3 star travel rates ? Could dynamic pricing discourage higher paying travelers from returning?
Dear Aaron G, Thank you! It is always a balance and clearly if your discounts are getting to high you might risk you brand. It is a combination of the market, your competition, the target segments you have, reviews and reputation. To goal is clearly not for a 5 star property to price at 2 or 3 starts. But maybe if you have forecasted low occupancy periods start off early being just above the 4 start properties around and then slowly increase if reservations pick up. Really good approaches are also increasing value with out changing prices. Including amenities, creating packages, adjusting cancelation policies. This way you can get more value for your guest with out reducing the price. We have a LiveSession planed in the upcoming month about revenue management. Feel free to check that out and ask more live questions there!
does that work in car rental business???thank you
Hey jaber souna, Unfortunetly we do not have any experience know how or experience with car rental. I suggest you contact Googles travel team directly to find out more.
Really helpful , thanks a lot
Thank you Sidharth Shankar! We are currently working on new content about GDS. Do you have any specific question? details we could include in the future?
Informative! Do you know an example of loading CSV file onto Google Hotel Ads for room availability etc?
Dear Haresh Vazir, I know that Google is adding more features to let Hotels add inventory directly in Hotel Ads. I have not see this rolled out yet so have no experience with it. As a provider we use the Hotel Center platform and Googles APIs to upload a live feed.
Curious what are your thoughts on there preferred Partner and Preferred Partner Plus program? Any best opinions on there best promos to use…. Thx
Dear Jake B, Thank you for your question! With any OTAs Partner programs you have to be very clear on what the cost is to you and how you benefit from it. If your focus is on getting more guests in to your establishment and having better occupancy. Then I think depending on the market the partner program can be a great way to get more bookings. If all Hotels in an area or destination are part of the program. All just pay higher commissions and no one gets more traffic. For the promos, the best are the once that get you new clients. I would be very careful with promotions that are all year and for all users. I think the county rates and promotions are interesting as you can use it on a market that does not book you a lot yet. If you want to have a more detailed discussion about your situation feel free to reach out to us directly info@hotel-sppide.com , looking forward to the conversation!
Considering that most booking engine providers seem to have never heard of analytics and conversion tracking, the funnel visualisation is impressive. 21:19
Hey BeetleLovers Styria, thank you for the input! why do you think that is the case? for me a modern E-commerce tool needs to be data driven, Why do you think this is not an industry standard in Hospitality?
@@HotelSpider That is my experience so far. I have been allowed to work on the subject for two hotels - among others - since 01/2022. I myself am a career changer with little experience (so my "experience" is perhaps of little relevance) , but when I address our two current operators on the subject, there comes back little usable :-).
@@beetleloversstyria7639 thank you for sharing. I think there is still a large gap between what independent Hotels use and what is possible. The technology to track and analyse customer traffic and behavior should be part of any booking engine tool. It has to be easy for the Hotelier to use data to make decisions if not you are always guessing.
I don't understand how automated check in isn't more common in hotels. Airlines use it all time. Hearing someone experiencing a closing check-in desk brought me here.
Hey h8GWBî, I think this really depends on the kind of Hotel and the target audience of the Hotel. For a Business Hotel where the stay is just a transaction like a flight ✈️ I completely agree with you, check in automation should be an option all the time. If im spending on a holiday for the family and want to have an experience, I dont know it the check in automation would be what im looking for. The goal should be to have a great pre stay communication before arrival and give the Guest all the options. do you agree?
Very helpful
Glad to hear that! thank you!
Hey how to add my website in hotels in ads featured options like MakeMyTrip companies
Dear Mr Vatsh, Hotel-Spider offers a two way interface with the Partner MakeMyTrip. So if you are looking to connect to that partner feel free to reach out to us directly on our website and we are happy to help you! www.hotel-spider.com/en/contact-us
Great knowledgeable video
Glad you liked it
May I know the difference of PMS from GDS? Asap. Thaanks.
Dear @Ericxz Tv, PMS stands for Property management system and is the tool (similar to a ERP) to manage Hotel internal processes. GDS stands for Global Distribution System and is registry to sell your Hotel rooms. Specially focused on corporate negotiated rates. I hope this helps? Cheers!
Great interview and good insights about the actual scenario. Hotel kiosks would make things easier for both the hotels and the customers.
thank you Panashi FZCO for your kind feedback! happy to hear that the video was of value.
what is OTA
Dear The Wanderlust Bites , OTA stands for Online Travel Agency and is referring to online sales platforms that help Hotels to sell their rooms such as Booking.com, Expedia, Airbnb etc.
Hi, where do i get the hotel center id?
Hey Unai Becerra, The hotel center ID you get from Google. When as a technology provider you connect to Google they provide you with the hotel center and the ID. As an individual accommodation you need a tech provider to get availabilities and prices to Google.
Thankyou for this wonderful session
Our pleasure! happy to hear that you enjoyed it!
Hi, Thank you for sharing i have a question What is the meaning of "OTA" ?
Dear Dj, OTA stands for Online Travel Agency.
Very informative and insightful, thanks!
thank you Pitchiou for the feedback! Glad it was helpful!
I need one help with one case study. How can we connect?
Dear Neha Mishra, you can reach out to us on our website hotel-spider.com or writ us and email to info@hotel-spider.com. looking forward to hearing from you!
@@HotelSpider thanks
Remote Highway Hotels in Canada are mostly Self Check In..keyless. When Starlink is Complete, many hotels around the world will be Self Check In Automated and Keyless
Where ever there is a shortage of workers in remote highway locations and good auto traffic...truck traffic
Dear Marshall Leo, are you referring to Starlink the satellite based internet solution? (starlink.com) Why do you think this will have a great influence on the distribution of self check-in Tech?
Can you make a ads account for me
Dear Visit Ladakh, we are happy to help you to get your property online with Google. Please contact us directly under info@hotel-spider.com and refer to this conversation and I am happy to discuss the details with you directly. Kind Regards, Elisha