Business analytics (BA) refers to the skills, technologies, applications and practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.

Wake Technical Community College offers the first and only Associate in Applied Science degree in Business Analytics in the country. The program provides the knowledge and skills necessary for employment and growth in entry-level business intelligence and analytics professions. The program is fully accredited and offers courses in on-campus, hybrid, and online formats.