How Marketing Has Changed Over 3 Decades - Then vs. Now | Memoir of a Brand Manager | Lampe Omoyele

Join me on a "speed" journey through 30 years of marketing evolution!
In this video, I share my insights on how the industry has transformed over the decades, from my response to Phoebe Dami-Asolo's question at the inaugural #MemoirOfaBrandManager event.
I believe this would spur you to appreciate the remarkable growth and changes in the marketing landscape while we seek ways of navigating the current industry realities that stare us in the face.
Enjoy.
Lampe Omoyele
#marketing #brandmanagement
#brandorbebland

Відео

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How Research Can Transform Your Business | From Information to Insight | Memoir of a Brand Manager

From Information to Insight. Many times, business and brand managers use research as a crutch or lamp post to justify preconceived notions or hypotheses. Whilst this can be valid at times, at other times it hinders deep-diving to generate insights and fresh perspectives. Research should be used not only to gain information (the ‘what’), but to glean fresh insights (the ‘why’). In other words, u...

Segmentation, Targeting and Positioning Strategies for SMEs | My SME Growth Series | Lampe Omoyele

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Segmentation, Targeting and Positioning Strategies for SMEs | My SME Growth Series | Lampe Omoyele

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This video is an episode of the "My SME Growth Series" by Ecobank, designed to equip small and medium-sized enterprises with the knowledge and skills needed to thrive. In this step-by-step guide, SME owners and managers will learn how to effectively drive segmentation, targeting, and positioning for business success. Follow along and discover the key strategies to take your business to the next...