Jennifer Berson
Jennifer Berson
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How to Adjust Your PR Strategy During a Crisis
January 2025 has felt like the longest month ever, probably because I'm here in Los Angeles. As you know, we've been seriously impacted by wildfires. Two entire communities were completely wiped out-just devastation beyond anything you could envision. Truly heartbreaking.
We finally had some much-needed rain this weekend. Outsiders might feel like there's no imminent danger anymore, so it’s okay to move on with pitching and business as usual. But it’s not business as usual.
Let's have a much-needed conversation about it in this week's podcast episode.
What You'll Learn in This Episode:
- Why PR is not "business as usual" during a tragedy
- How to navigate pitching and outreach with sensitivity
- Steps PR professionals can take to genuinely support affected communities
- What NOT to do-avoiding opportunistic or tone-deaf messaging
- How to communicate with media contacts during difficult times
This episode is all about leading with empathy, supporting our media contacts and clients, and making PR a force for good in challenging times.
Переглядів: 25

Відео

How I Use December to Plan for a Big, Bold, and Balanced Year
Переглядів 69Місяць тому
You guys, I have something BIG for you: my brand-new End-of-Year Workbook is here, and it’s going to completely change how you kick off 2025. This isn’t just a list of questions. It’s a total game-changer for reflecting on the past year, letting go of the things that are weighing you down, and mapping out a vision for the year ahead that actually gets you excited. In this week’s podcast, I’m to...
Why Strategic Pitches Matter More Than a Massive Media Network
Переглядів 52Місяць тому
There’s only one constant in PR: Clients want results. ✨ Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s AI-driven world. Generic, carbon-copy, spray-and-pray pitches have become the norm, flooding your contacts’ inboxes and getting sent straight to the trash more often than not. What does mak...
Stay Ahead and Stress-Free with a Media Calendar
Переглядів 56Місяць тому
Do you feel like you’re always one step behind, scrambling to meet deadlines, and missing out on prime media opportunities? Let’s change that. In this week's Pitching Powerhouse episode, I’m breaking down how a media calendar can become your ultimate PR power tool. Whether you're pitching long-lead magazines or jumping on short-lead trends, mastering this skill is key to keeping your clients in...
Run Your PR Agency Like a CEO, Not a Freelancer
Переглядів 532 місяці тому
Shifting your mindset could make you tens-no, hundreds of thousands of dollars in your business! ✨ Yes, it really is that simple, and it’s completely transformative. Shifting your mindset will change how you see yourself and run your business. It’s time to step into your role as an agency CEO, not a freelancer. Own your expertise. Lead with confidence. Make strategic decisions. And be the visio...
How to Run Your Agency While Being a Present Mom
Переглядів 152 місяці тому
Moms can have it all, but we don’t have to DO it all. ✨ Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But here’s the thing: moms can absolutely have it all, just not by doing it all. Prioritizing what matters most to you and outsourcing the rest? That’s the real win. In this week’s epis...
6 Ways to Be the PR Partner Journalists Need Right Now
Переглядів 462 місяці тому
Reliability builds trust and positions you as a dependable media partner! ✨ Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand. In this week’s episode, I share ...
Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches
Переглядів 742 місяці тому
Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉 Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab coaching call, where our community came together to give real-time feedback on a pitch. From tightening up the messaging to crafting a killer call to action, you’ll discover proven strat...
PR Guide: Key Trends, Holidays, and Media Strategies to Prepare for November and December
Переглядів 483 місяці тому
Are you ready to supercharge your PR strategy this holiday season? In this episode, we explore how you can leverage the unique opportunities of the November and December holidays to captivate your audience and elevate your brand’s visibility. Join me as I discuss creative campaign ideas, timely pitching strategies, and how to align your messaging with the spirit of the season. We’ll dive into c...
Why You Need to Hire Help to Scale Your PR Agency and Boost Revenue
Переглядів 393 місяці тому
Are You Running Your PR Agency Alone? It's Time to Stop! 🚨 If you’re doing all the work in your PR business-from graphic design to pitching to research-you’re holding yourself back from growth. The truth is, you can’t scale without help. So, how do you break free from the one-woman show cycle? In this episode, I’m sharing why hiring support is the key to taking your PR agency to the next level....
6 Costly Mistakes PR Agency Owners Make (And How to Avoid Them for Faster Growth)
Переглядів 1093 місяці тому
Are You Making These Agency-Killing Mistakes? 🚨 Running a successful PR agency isn't just about landing clients-it’s about avoiding the common traps that can hold you back from serious growth. In this episode, I’m breaking down 6 critical mistakes that can sabotage your agency before it even takes off! We’ll dive into why you should stop trading dollars for hours and how ignoring red flags can ...
Unfiltered: Your Top Questions Get Real Answers!
Переглядів 693 місяці тому
Stuck In PR? Here’s What You Need To Know! 🤔 Are you struggling to break into the PR industry or unsure if it's the right fit for you? In this episode, I’m answering YOUR questions in an Ask Me Anything session about how to get started, build confidence, and carve your path in PR. You’ll hear how I built my own agency without ever having a traditional PR job-and how you can apply the same minds...
Saddle Up for Success: Mastering Influencer Marketing in PR with Mackenzie Gaston
Переглядів 1074 місяці тому
How Mackenzie Gaston Transformed Influencer PR 🚀 Curious about how to make a splash in niche PR? Dive into our latest episode featuring Mackenzie Gaston, a powerhouse in influencer marketing in PR who’s made waves! In this episode, Mackenzie shares the secrets behind her remarkable success and explosive revenue growth, especially in her first year. From crafting standout partnerships to navigat...
How to Find Quality PR Clients: Strategies for Success
Переглядів 934 місяці тому
Where Do You Find Quality PR Clients? Let’s Talk Strategy! 🎯 Struggling to find clients that fit your PR agency’s goals? It’s not about luck - it’s about doing the right work beforehand. In this episode, we’ll dive into proven strategies that help you attract high-quality clients who align with your vision and values. From leveraging your network to reaching out to former clients, we’ll show yo...
Embracing the "Mompreneur" Identity: Why Being a Mom Makes You a Better Entrepreneur
Переглядів 1084 місяці тому
Why Being a Mom is Your Secret Business Superpower! 🦸‍♀️ In this episode, we’re tackling a question many of us have faced: Can you really be a successful entrepreneur and a great mom? Spoiler alert-yes, you can! We’ll explore the unique strengths that moms bring to the table, from unparalleled multitasking skills to razor-sharp focus on what truly matters. You’ll hear stories of mompreneurs who...
BONUS EPISODE: When Scams Hit Home: A True Story of Identity Theft and How to Protect Yourself
Переглядів 974 місяці тому
BONUS EPISODE: When Scams Hit Home: A True Story of Identity Theft and How to Protect Yourself
Thriving Mom and Daughter Duo Take on the PR World with Danielle Sabrina
Переглядів 644 місяці тому
Thriving Mom and Daughter Duo Take on the PR World with Danielle Sabrina
Mastering Your Worth: Pricing Strategies for PR Pros
Переглядів 1064 місяці тому
Mastering Your Worth: Pricing Strategies for PR Pros
Proven Tips to Kickstart a Thriving PR Career
Переглядів 825 місяців тому
Proven Tips to Kickstart a Thriving PR Career
Q&A Time with Jen!
Переглядів 575 місяців тому
Q&A Time with Jen!
How I Turned My Passion for PR into a Career
Переглядів 725 місяців тому
How I Turned My Passion for PR into a Career
We’re Back and Better Than Ever! 🎉
Переглядів 445 місяців тому
We’re Back and Better Than Ever! 🎉
How Can AI Transform Your PR Strategies? 🚀
Переглядів 585 місяців тому
How Can AI Transform Your PR Strategies? 🚀
How to Secure Your First Client and Jumpstart Your Agency’s Success
Переглядів 1829 місяців тому
How to Secure Your First Client and Jumpstart Your Agency’s Success
5 Important Signs You Need to Move On and End Difficult Client Partnerships
Переглядів 7510 місяців тому
5 Important Signs You Need to Move On and End Difficult Client Partnerships
5 Ways to Improve Your PR Proposal Process & Sign More Clients
Переглядів 27810 місяців тому
5 Ways to Improve Your PR Proposal Process & Sign More Clients
How to Promote Your PR Agency and Secure More Clients
Переглядів 29210 місяців тому
How to Promote Your PR Agency and Secure More Clients
8 Powerful Business Leadership Strategies to Help You Become a Stronger Entrepreneur
Переглядів 11910 місяців тому
8 Powerful Business Leadership Strategies to Help You Become a Stronger Entrepreneur
How a Virtual Business Coach Can Help You Grow Your Entrepreneur Skills
Переглядів 7610 місяців тому
How a Virtual Business Coach Can Help You Grow Your Entrepreneur Skills
4 Powerful Tips for Scoring Your Agency's First PR Client
Переглядів 28010 місяців тому
4 Powerful Tips for Scoring Your Agency's First PR Client

КОМЕНТАРІ

  • @kennethhart7161
    @kennethhart7161 6 днів тому

    Hey life is tough for me as a Ken, folks are always asking where is Barbie?

  • @lil9.7
    @lil9.7 28 днів тому

    This video is too long. 40 minutes to answer a simple question I’m not watching this

  • @SailTheOcean
    @SailTheOcean Місяць тому

    Jen you are such a hottie

  • @abasiamaudom9372
    @abasiamaudom9372 Місяць тому

    Thank you for this! I’m starting my PR agency and this really helped a lot! I’ll clearly give feedback!

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

    If they come anywhere near Nashville, Tn contact me please

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

    ❤👍

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

    Just not into you yeah right they are blind and need help 🥰💣

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

    👍🤎

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

    I'm new from Nashville, Tn Joseph

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

    What is niche

  • @JosephRobinson-i1q
    @JosephRobinson-i1q 2 місяці тому

    I'm in central time zone is that ok?

  • @josephwalker6879
    @josephwalker6879 2 місяці тому

    Hi Jennifer. The client which I have still has not got back to us. At this time we have now disqualify them from our business because we just can not wast time. We have been asking them just to Confirm and it seams it the hardest thing for businesses to do. We have to say we are fed up with these clients and leave on the back burner. It seams they want good quality and low price but they just will Not confirm the deal. I say to any exporters who have clients like this, just tell the seek another Company to waist time. WALKERS DOCUMENTATION FIRM J.Walker: Founder.

  • @josephwalker6879
    @josephwalker6879 3 місяці тому

    Hi. Jennifer, I have a client taking so long to responsive with my Company. I beening calling and sending them emails anstill no reponsive. Please send me some of what you said in your video. I am from UK

    • @jenerationpr
      @jenerationpr 3 місяці тому

      Hope this helps! www.jenerationacademy.com/blog/unresponsive-client

  • @josephwalker6879
    @josephwalker6879 3 місяці тому

    yes. I LOVE GET THAT.

  • @JannelleM.Forbes
    @JannelleM.Forbes 3 місяці тому

    Very helpful! Thank you.

  • @j.jkoechell7881
    @j.jkoechell7881 3 місяці тому

    I left you a comment on one of your other videos I’d really like to chat further and learn from you if possible

    • @jenerationpr
      @jenerationpr 3 місяці тому

      Thank you for your comment. I've replied on the original one!

  • @j.jkoechell7881
    @j.jkoechell7881 3 місяці тому

    Would you be able to work with me 1 on 1 to create a news pitch for my idea for my target audience? I have a limited amount of time to get this done. I know my content, I need to make sure I have everything in place I really need guidance and help shortening what I have and creating this pitch into something a music artists PR team will read and genuinely consider. Please let me know if you’d be able to help me :)

    • @jenerationpr
      @jenerationpr 3 місяці тому

      Hi! Please visit my website to see ways in which my programs can help you in your business. www.jenerationacademy.com/

  • @YourHiddenGem
    @YourHiddenGem 4 місяці тому

    Thank you!

  • @glennj.downing5308
    @glennj.downing5308 4 місяці тому

    Thank you. I'm beginning Substack research and this is enormously helpful.

  • @reemakl2124
    @reemakl2124 4 місяці тому

    Wow Jennifer. I was really enjoying your video until you had to bring in global politics and apparently you're dropping off clients that are standing with Palestine? I won't watch the rest of the video but wow - you have a platform too and you chose to say this? The 45k+ killed Palestinian civilians (most of which are women and children) don't really hit a button here, right?

  • @kumralp
    @kumralp 4 місяці тому

    In 2015 they told me that preleases helped with seo. But what does help with seo now days.

  • @Kalmepearl
    @Kalmepearl 4 місяці тому

    This content is very helpful, thank you.

  • @ArHamm-i5g
    @ArHamm-i5g 4 місяці тому

    This is sad but so true. Unfortunately, I've dealt wit a toxic boss who was afraid of women getting pregnant in her office. She would even "joke" about dropping birth control in the water cooler.

    • @jenerationpr
      @jenerationpr 3 місяці тому

      That is awful! So sorry you had to deal with that!

  • @ansabmalik3201
    @ansabmalik3201 4 місяці тому

    😍

  • @awomanwithaplan
    @awomanwithaplan 4 місяці тому

    Really interesting, Jennifer, thank you!

  • @adeliasafina7341
    @adeliasafina7341 5 місяців тому

    thank you! That's very useful info

  • @adeliasafina7341
    @adeliasafina7341 5 місяців тому

    thank you!

  • @adeliasafina7341
    @adeliasafina7341 5 місяців тому

    thank you very much!

  • @adeliasafina7341
    @adeliasafina7341 5 місяців тому

    Thank you!

  • @adeliasafina7341
    @adeliasafina7341 5 місяців тому

    Thank you! very useful

  • @hopeodabi1664
    @hopeodabi1664 5 місяців тому

    You are so amazing… thank you

    • @jenerationpr
      @jenerationpr 5 місяців тому

      Thank you so much! Glad you are enjoying the content!

  • @ButtKnocker
    @ButtKnocker 5 місяців тому

    I used AI to get Jenn's key points in seconds ... I don't have time to watch as we're heading out for a week. Here is what it gave me: Short Summary for [How Can AI Transform Your PR Strategies? 🚀](ua-cam.com/video/TpmiD4L2dIE/v-deo.html) by [Merlin](merlin.foyer.work/) Title: Leveraging AI to Streamline PR Efforts [00:15](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=15) Leverage AI to streamline PR processes [02:46](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=166) Automating routine tasks with AI to enhance PR strategies [05:16](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=316) AI can enhance PR strategies through advanced media monitoring and analysis. [07:57](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=477) AI can help personalize email outreach and improve crisis management for PR strategies. [10:27](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=627) Proactive approach to handling negative sentiment and crisis management [12:52](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=772) AI can help create and improve content efficiently [15:25](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=925) Leverage AI to enhance PR strategies [17:35](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=1055) AI can transform PR strategies by automating routine tasks and personalizing content. --------------------------------- Detailed Summary for [How Can AI Transform Your PR Strategies? 🚀](ua-cam.com/video/TpmiD4L2dIE/v-deo.html) by [Merlin](merlin.foyer.work/) Title: Leveraging AI to Streamline PR Efforts [00:15](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=15) Leverage AI to streamline PR processes - AI supports, not substitutes, your strategic thinking - Automate routine tasks for more efficiency [02:46](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=166) Automating routine tasks with AI to enhance PR strategies - -1 - -1 [05:16](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=316) AI can enhance PR strategies through advanced media monitoring and analysis. - Implementing AI in monitoring tools can help catch press mentions in real-time, providing more insights than traditional methods like Google Alerts. - AI-powered tools can analyze media sentiment, identify emerging trends, and predict potential PR crises, allowing for proactive strategies and personalized content outreach. [07:57](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=477) AI can help personalize email outreach and improve crisis management for PR strategies. - AI tools like HubSpot analyze user behavior to suggest content topics and personalize email outreach. - AI can monitor social media and news outlets in real time to respond to PR crises effectively. [10:27](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=627) Proactive approach to handling negative sentiment and crisis management - Use AI to track and address negative mentions immediately - AI-powered tools can enhance content creation process by generating ideas, writing drafts, and optimizing content for SEO [12:52](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=772) AI can help create and improve content efficiently - AI can generate content based on your input to save time and effort. - AI can analyze content performance, suggest improvements, and mimic your writing style for personalized responses. [15:25](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=925) Leverage AI to enhance PR strategies - -1.2 [17:35](ua-cam.com/video/TpmiD4L2dIE/v-deo.html&t=1055) AI can transform PR strategies by automating routine tasks and personalizing content. - Enhances media monitoring, crisis comms, and response to negative sentiment online. - Boosts content creation, helps stay ahead of competition, and drive better results for clients.

  • @SailTheOcean
    @SailTheOcean 5 місяців тому

    In the world of PR, where one is a beacon of light, knowing the ethos of our work, how would anyone know if use AI? (other than the fact it's so obvious with language like that!)

  • @FroilanFranco-vx6qj
    @FroilanFranco-vx6qj 6 місяців тому

    Netflix

  • @AP-gj5pj
    @AP-gj5pj 7 місяців тому

    Really good tips. Thanks

    • @jenerationpr
      @jenerationpr 7 місяців тому

      So glad you found them valuable!

  • @SSinha-912
    @SSinha-912 7 місяців тому

    Thank You So Much Ma'am for such valuable content. Lots of love and Best Wishes. 🤍🤍

  • @vidzdream
    @vidzdream 8 місяців тому

    Hey maam I want to become a PR how to start presently I m graduate in bachelor of Art in Psychology

    • @jenerationpr
      @jenerationpr 7 місяців тому

      You can learn more and join my programs on my website! www.jenerationpr.com/

  • @Stevenldaniel
    @Stevenldaniel 8 місяців тому

    Hey Ms. Jen I always enjoy all of your videos and I’m currently in the Pitch Lab! My question is do we have to sit and listen to every podcast and compliment every media contact? At 14 I started pitching my mom and self taught myself everything. And I’ve always been nice to the contact starting by saying I’ve come across your podcast/conference and truly love what you’re doing. But is it a requirement to have a personal compliment? I’ve tried this route and still have been ignored and wondered if it is necessary. I’m definitely not arguing that it doesn’t work. As I grow and learn more I’m learning different strokes for different folks and even then sometimes it may not always result in a win. But however, they will now know your name. Thank you so much!

    • @Stevenldaniel
      @Stevenldaniel 8 місяців тому

      And lastly just a suggestion I wish you could actually show us how to organically build your own list for those who don’t pay for any list. I’m at a point where I feel like I’m running out of contacts or how to find them. But I know there are millions of worldwide contacts.

    • @Stevenldaniel
      @Stevenldaniel 8 місяців тому

      And lastly as a pro tip I tried using ChatGPT to create a media list and it was actually pretty helpful. Although you still have to fact check everything it did help a lot!

    • @jenerationpr
      @jenerationpr 8 місяців тому

      Thank you so much for being a member of The Pitch Lab! I'm so glad that you get so much value out of our content! My short answer is no, you don't have to sit and listen to every podcast, but it is more effective to try to make a personal connection like you have been doing. It does really help to open the door a bit and get them to pay attention. It doesn't have to be a compliment, it can simply be something like, "I found it interesting" or "I'm a big fan of your latest guest". We do have a really affordable Media Contacts Database that you may benefit from. It's currently priced at $297 and can be purchased here: www.jenerationacademy.com/offers/dSf62RoT/checkout If you switched your Pitch Lab membership over to an annual membership, the media contacts database would be included free of charge. There are additional contacts in there that would be really helpful for you. I do like your tip about chat GP T and you are right about definitely having to fact check! We are updating the road map inside of Powerhouse Plus+, which, with your membership to The Pitch Lab, you have automatically been upgraded to with no additional charge. We are including some tips for integrating AI into the whole process. I love hearing that you are self-taught. That's how I started my career in PR and it sounds like you have been really effective at learning and implementing. I just love your story!

    • @jenerationpr
      @jenerationpr 8 місяців тому

      @Stevenldaniel I also found this article for you that could be really helpful and has great info: www.linkedin.com/pulse/7-elements-include-podcast-pitch-dont-require-hours-kelsey-ogletree-m9s5f/

  • @christianshaw2892
    @christianshaw2892 8 місяців тому

    🤔 *PromoSM*

  • @joronplanter6972
    @joronplanter6972 9 місяців тому

    Was I. Your Agency Accelerator program a few years ago and life happened and I had to slow down. But I’ve had some really great clients since I’ve been picking things back up but I’m searching hard for the passion because that’s when I’m my best when the passion is there! This video was so needed to pump me up that I can revive My biz

    • @jenerationpr
      @jenerationpr 8 місяців тому

      Hey Joron! Glad you found your mojo again, and appreciate you connecting with me here! The good news is that you have lifetime access to all of the resources in the Agency Accelerator, so jump back in any time you need a refresher. Keep me posted! ~Jen

    • @joronplanter6972
      @joronplanter6972 7 місяців тому

      @@jenerationpr Thank you!

  • @heytusa
    @heytusa 9 місяців тому

    Awesome video. Got a lot of value from it.

  • @ellanoor6718
    @ellanoor6718 9 місяців тому

    Great video! Very helpful for someone starting in PR

  • @NeuralNewsletters
    @NeuralNewsletters 10 місяців тому

    TLDR: Substack is a valuable platform for PR professionals to connect with journalists, share their work, and improve their pitch effectiveness through personalized pitches and access to exclusive content. 00:00 📧 Substack is an email marketing platform for PR professionals to connect with journalists, share their work, and extend their reach to new audiences. 07:48 📰 Substack offers creators a platform to share exclusive content, connect with readers, and PR professionals can benefit from deeper insight and access to journalists' consistent readership and income. 15:01 📧 Substack allows for personalized pitches and deeper connections with editors, leading to more open reception of pitches and timely industry news. 19:42 📰 Substack allows writers to publish newsletters, connect experts with media requests, and maximize value through community-recommended paid subscriptions. 24:11 📰 Substack is a platform for writers to connect with editors, gain insider info, and improve pitch effectiveness. 30:30 📰 Substack is a platform to connect with newsletter writers, pitch ideas for press features, and access exclusive content, making it a valuable resource for effective pitch writing and staying ahead of media trends. 36:42 📝 Enrollment for the pitch lab program is open with bonuses available, members can submit winning pitches for publications, and the speaker learned more from the program than formal education in PR and Mass com. 39:57 📰 Substack is a platform for journalists to share content, seek validation, and access recommended writers and master classes, with searchable, app-accessible, and audio content available.

  • @Fpyrex
    @Fpyrex 10 місяців тому

    This gave me so much strength 🤞🏾

    • @jenerationpr
      @jenerationpr 9 місяців тому

      So glad to provide support to you!

  • @justmelisab8861
    @justmelisab8861 10 місяців тому

    Thank you for this. I was looking on how to get started in PR. I currently have a Digital Marketing Company and one of my clients wanted PR done for a current project they were working on. I had no idea where to start or what to do... I just did. For my first-time attempt I secured a PR gig on a local daytime talk show. Now I am hooked. Your video has given me the courage to offer this as a service to my company. You just need to pull up those bootstraps and do it. Thank you.

    • @jenerationpr
      @jenerationpr 10 місяців тому

      Glad it was helpful! We provide additional support for our community with my two programs in Jeneration Academy: The Pitch Lab and The Agency Accelerator.

    • @jenerationpr
      @jenerationpr 9 місяців тому

      That's seriously SO awesome! Thank you for sharing that!

    • @jenerationpr
      @jenerationpr 9 місяців тому

      Have you looked into my program, The Pitch Lab? It's exactly what you need to really master the art of pitching the media and confidently provide it as a retainer service to your clients: www.jenerationacademy.com/the-pitch-lab

  • @natasharohan4283
    @natasharohan4283 10 місяців тому

    Hi, I have two years of agency experience in India and now will soon be restarting my career in Canada. Any tips on how to learn about the media landscape in Canada?

    • @jenerationpr
      @jenerationpr 10 місяців тому

      Our program The Pitch Lab definitely helps in terms of up-to-date strategies for pitching the media, including in Canada. You can also check out the resources shared by Talia Davis in her community Women in PR North America: womeninpr.com/

    • @jenerationpr
      @jenerationpr 10 місяців тому

      You can learn more about The PItch Lab here: www.jenerationacademy.com/the-pitch-lab. We have MANY members in Canada!

  • @reemafarooqui9653
    @reemafarooqui9653 10 місяців тому

    Thank you for this video. I am trying to pivot from content writing to PR and your tips are very helpful.

    • @jenerationpr
      @jenerationpr 10 місяців тому

      You're welcome! I am so glad you found it helpful! You should check out The Pitch Lab. It's my membership that will teach you everything you need to know about pitching the media: www.jenerationacademy.com/tpl It's awesome! Let me know if you have any questions about it!

  • @SailTheOcean
    @SailTheOcean 11 місяців тому

    Jenn thank you so much. I have had a client for 13 years and it's time to give the boot. I'm only hanging on for money. That's a horrible way to live.

    • @jenerationpr
      @jenerationpr 11 місяців тому

      The WORST! You will feel so light & free when you let them go, and honestly more abundant. Your energy, and your confidence, knowing you are in a good position to turn down work that does not serve you. That is certainly included in my definition of abundance! Good luck!

  • @vaughntaylor3173
    @vaughntaylor3173 11 місяців тому

    Very great info

    • @jenerationpr
      @jenerationpr 11 місяців тому

      Thanks so much! So happy you found it helpful!