Breaking and Building Leaders
Breaking and Building Leaders
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How a 26-Year-Old UNDERDOG BEATS 99% of Agents w/TikTok
How could a 26-year-old land a $45 million listing? Meet Aaron Grushow the real estate marketing genius who’s turning the world's most luxurious market on its head with... TikTok.
Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: www.breakingandbuildingleaders.com/subscribe
Join thousands of agents that have closed over $7.5 billion in listings with Listing Leads.
Use code "ANDREW" to get 50% off on top of your free trial: linktw.in/qckvLb
In this conversation we discuss:
(00:00) How a 26-year-old convinced a client to list their $45 million home
(02:13) The unexpected benefits of having a social media presence in luxury real estate
(04:03) From zero to 1.4 million followers
(08:42) The game-changing moment
(11:18) Turning a failed escrow into a $45 million listing opportunity
(15:08) The art of cold emailing to land ultra luxury listings
(17:41) The highs and lows of building in business
(20:15) Can TikTok really sell ultra-luxury properties?
(23:33) “DM me for a tour” - Why Aaron rarely uses this call-to-action on TikTok
(25:21) The 3-5 second hook secret
(27:16) How Aaron convinced luxury agents to let him film their listings
(32:15) Why you don’t need to show every bathroom
(35:54) The power of quick transitions
(37:41) The power of collaborations in content
(41:18) Behind building a company brand (Luxury Presence)
(44:36) How long-form content fuels a month’s worth of social media posts
(47:58) Managing a content team at scale
(52:06) How Aaron capitalizes on viral moments in real estate marketing
(53:38) Aaron’s favorite content creators
(56:35) How Aaron pushed through tough times in his early career
(58:37) The future of AI & content
Resources:
Aaron's links:
TikTok: www.tiktok.com/@aarongrushowhomes
Instagram: aarongrushowhomes
UA-cam: @aarongrushowhomes
My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: podcasters.spotify.com/pod/show/buildingbreakingleaders
🎥 UA-cam: ua-cam.com/channels/Bec7qai7oM_AWnFCMon7ng.html
🐣 Twitter: AndrewBayon
📸 Instagram: andrew_bayon
🕺 TikTok: www.tiktok.com/@andrewbayon
Переглядів: 114

Відео

Serhant Strategist Reveals How To Build $1M Real Estate Brand in 60 Minutes
Переглядів 15114 днів тому
Meet Candice Carcioppolo, a former teacher turned senior brand strategist at Serhant who’s helped thousands of agents. She now helps agents & real estate professionals build magnetic personal brands with her 3 C's method. This personal brand masterclass will help you attract more of your ideal clients just like: 1. Todd, in his 50's and in a new market closed over $9 million in deals within 12 ...
The NEW Way to Dominate Real Estate in 2024: 3 Pros Share Their Marketing Secrets
Переглядів 22221 день тому
In this special episode, I sat down with 3 real estate pros who built their business with marketing that works. Including Devin Fuller, a new agent in a new market who's closed 3 deals & had 30 appointments in just the last 30 days from Instagram and way more. Krys Benyamein, who sells 100 homes a year, is just a stud at marketing, unlike every other agent. Krys is disrupting LA & OC luxury rea...
How You Get More $1M+ Listings By Building a Media Company Selling Real Estate
Переглядів 205Місяць тому
Meet Jason Cassity, a real estate marketing & sales genius. Jason's been creating videos since 2016. He's known for doing marketing that actually works to get more listings. He believes the new way to grow your business is to build a media company that sells real estate. Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: www.breakingand...
How $50M/YR Agents Get WEALTHY Clients Organically w/Content
Переглядів 170Місяць тому
Meet Amit Bhuta & Jade Kalbacher from the All In Miami team. Known for their unconventional ways of doing business, content, and way more, their website gets over 100,000 monthly views, their UA-cam videos are not always edited, and they still sell over $50,000,000 a year organically. But despite working with Miami's wealthy (athletes, musicians, politicians, celebrities, etc.), they still sell...
How This Dad Built $156M/YR Solo Real Estate Business
Переглядів 226Місяць тому
From working for free to selling $5 million listings on average and $150M a year as a solo agent, father, and husband. Meet @MichaelMartinezRealtor@MichaelMartinezRealtor Vice President at Sotheby’s International Realty and Miami’s dominant luxury real estate agent. His journey from an unpaid first sale to consistently closing $3M to $10M deals consistently & predictably is nothing short of ins...
How a 27-YR-Old UNDERDOG Cracked the Code to Luxury Listings (w/NO Network) | Jonathan Vega
Переглядів 4812 місяці тому
Meet Jonathan Vega, a top Miami Realtor in one of the most competitive luxury real estate markets in Coral Gables, Pinecrest, Coconut Grove and beyond. But starting in real estate at 18 years old with zero network, he had to find a way to break in and stand out. Now, he has well over 75,000 followers across UA-cam, TikTok, and Instagram and is quickly becoming what some may call the "Ryan Serha...
The Real Estate Marketing Expert: You’re Getting the WRONG Attention! I Make Content in 1 HR/WK
Переглядів 1282 місяці тому
The Real Estate Mastermind: How To Build A $100 Million Team By Targeting The "Wrong" Neighborhoods! Meet Wilson Leung, the founder of OWN Real Estate and leader of the #1 residential real estate team in South SF/San Mateo County. With over $1.1 billion in sales and 1000 families helped, Wilson is here to share his unconventional strategies for success. ✅ Duplicate Wilson's $100M FarmingOS inst...
From 0 to 33k Followers in Only 6 Months (Instagram & YouTube for Realtors)
Переглядів 413 місяці тому
Watch the full episode with Adam Morejon (Tampa Realtor) to learn how he made $1M last year from UA-cam: ua-cam.com/video/1Gr0Opff4G8/v-deo.html My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: podcasters.spotify.com/pod/show/buildingbreakingleaders 🎥 UA-cam: ua-cam.com/channels/Bec7qai7oM_AWnFCMon7ng.html 🐣 Twitter: AndrewBayon 📸 Instagram: andre...
Luxury Real Estate Expert: The $100M Listing Attraction Playbook | Tiffany Pantozzi (4K)
Переглядів 1033 місяці тому
Meet Tiffany Pantozzi. From cheerleading at the Miami Dolphins to starting her own clothing brand, Miss Fanatic, as a 20-something, getting luxury listings like Shaq’s $16M house to building a multi-market $100M luxury real estate brand. We dive into Tiffany's entire story but also her playbooks on luxury real estate, marketing, branding, lifestyle content, lifestyle listing videos, team buildi...
$1M/MTH Founder on Building Curaytor From Zero: Chris Smith (4K)
Переглядів 8293 місяці тому
Meet Chris Smith, one of the founders of Curaytor (an Inc. 500 fastest-growing business). He is the best-selling author of The Conversion Code, a marketing & sales expert (One of the "4 Best Marketers Under 40" by the American Marketing Association), and one of the "founders" of attraction marketing, but he started in boiler room sales. Born in a rural small town in Florida, Chris started his h...
How to Become the #1 Listing Agent In Your Market (w/ Dewayne Carpenter)
Переглядів 3193 місяці тому
Meet Dewayne Carpenter, the #1 ranked listing real estate agent in Brevard County and #1 Compass Team in FL, with over $340 million in volume and 600 transactions in 2022. The large Team ranked #1 in the state of Florida in 2023, #4 in the nation, #1 in sales of homes over $1 million, #1 in oceanfront condos, and #1 in waterfront properties. But Dewayne made a pivotal decision early that change...
How Realtors Can Win More Listings & Scale with Social Media in 2024
Переглядів 334 місяці тому
Meet Ray Ellen, a top Realtor & team leader in Arkansas who gets 95% of his listings using social media and made the first-ever listing video in Arkansas. We dive into all his playbooks for listing marketing, advertising, video, and social media for real estate agents. Hope you enjoy it! Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information...
Meet the Marketing Genius Behind a $1B/YR Real Estate Team
Переглядів 364 місяці тому
Meet the Marketing Genius Behind a $1B/YR Real Estate Team
Meet the Realtor Making $1,000,000/YR With YouTube (4K)
Переглядів 3855 місяців тому
Meet the Realtor Making $1,000,000/YR With UA-cam (4K)
How this Man is Predictably Scaling to $1B/YR Real Estate Team From Zero
Переглядів 535 місяців тому
How this Man is Predictably Scaling to $1B/YR Real Estate Team From Zero
How Realtors Can Make an EXTRA $350,000/YR w/YouTube
Переглядів 1805 місяців тому
How Realtors Can Make an EXTRA $350,000/YR w/UA-cam
Meet The Man Built $100M/YR International Real Estate Team Brand
Переглядів 725 місяців тому
Meet The Man Built $100M/YR International Real Estate Team Brand
Meet the Man Built a $1 BILLION/YR Real Estate Business From Zero After Nearly Dying
Переглядів 2186 місяців тому
Meet the Man Built a $1 BILLION/YR Real Estate Business From Zero After Nearly Dying
How a 30-Year-Old Builds $7,000,000 MODERN Luxury Homes (4K)
Переглядів 7936 місяців тому
How a 30-Year-Old Builds $7,000,000 MODERN Luxury Homes (4K)
The $300M Real Estate Lead Gen Strategy in 2024 | Craig Duran
Переглядів 266 місяців тому
The $300M Real Estate Lead Gen Strategy in 2024 | Craig Duran
How Realtors Can Sell $50M Using YouTube w/ Zero Experience | Jeremy Knight
Переглядів 336 місяців тому
How Realtors Can Sell $50M Using UA-cam w/ Zero Experience | Jeremy Knight
How Rock Bottom Changed This $1B/YR Broker’s Life Forever | Brian North
Переглядів 1097 місяців тому
How Rock Bottom Changed This $1B/YR Broker’s Life Forever | Brian North
How Non-Viral YouTube Videos Turns Into $20M/YR Real Estate (4K)
Переглядів 5757 місяців тому
How Non-Viral UA-cam Videos Turns Into $20M/YR Real Estate (4K)
How this Mom Built a $85M/YR Real Estate Team From Nothing | Jen Dillard
Переглядів 867 місяців тому
How this Mom Built a $85M/YR Real Estate Team From Nothing | Jen Dillard
How This Realtor Sold $1B Before 30 By Trading Information | Jonathan Spears
Переглядів 2178 місяців тому
How This Realtor Sold $1B Before 30 By Trading Information | Jonathan Spears
How a 29 Year Old Realtor Made $1M With Instagram (4K)
Переглядів 3788 місяців тому
How a 29 Year Old Realtor Made $1M With Instagram (4K)
How This Realtor Sells +$15M/YR Directly From YouTube | Dan Parker
Переглядів 1668 місяців тому
How This Realtor Sells $15M/YR Directly From UA-cam | Dan Parker
Meet the $100M Mom Built Multiple Businesses From Nothing | Holly Meyer Lucas
Переглядів 5819 місяців тому
Meet the $100M Mom Built Multiple Businesses From Nothing | Holly Meyer Lucas
The New Real Estate Team Business Model in 2024
Переглядів 589 місяців тому
The New Real Estate Team Business Model in 2024

КОМЕНТАРІ

  • @divyv20
    @divyv20 День тому

    Hey Breaking , awesome video! Your unique style really stands out. I'm a video editing specialist focused on UA-cam growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts!

  • @ALLinMiami
    @ALLinMiami 6 днів тому

    Aaron is the best!

  • @JonathanVega
    @JonathanVega 8 днів тому

    Thanks for having me on the podcast! Amazing questions you asked and I really enjoyed the conversation.

  • @ramon.purifoy
    @ramon.purifoy 17 днів тому

    Could you post links to Todd, Shane and Katherine?

  • @bayareawilson
    @bayareawilson 2 місяці тому

    Thank you for having me!

  • @ChristianMendez-s7l
    @ChristianMendez-s7l 2 місяці тому

    My offer is this.. i offerd You a stone masonry job no matter how Big, if You help me out to start My company.. win win for two sides?

  • @BreakingandBuildingLeaders
    @BreakingandBuildingLeaders 2 місяці тому

    ✅ Get access to Ken's content system to target local homeowners & build a media company: www.breakingandbuildingleaders.com/p/coming-soon-content-strategy-for-agents-to-target-sellers

  • @BreakingandBuildingLeaders
    @BreakingandBuildingLeaders 2 місяці тому

    ✅ Get access to Ruth's $165M system to hire realistic & fire unrealistic buyers: www.breakingandbuildingleaders.com/p/ruth-krishnan-165-million-real-estate-team-case-study

  • @BreakingandBuildingLeaders
    @BreakingandBuildingLeaders 2 місяці тому

    ✅ Get access to Matt's UA-cam lead system now: www.breakingandbuildingleaders.com/p/youtube-lead-generation-strategy

  • @BreakingandBuildingLeaders
    @BreakingandBuildingLeaders 2 місяці тому

    ✅ Duplicate Tiffany's lifestyle listing video system & NotionOS template now: breakingandbuildingleaders.fillout.com/tiffanypantozzi

  • @movingtomaryland
    @movingtomaryland 2 місяці тому

    Great video guys! So many good tips

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders 2 місяці тому

      Thanks Eddie! Glad you liked it! If you liked this you might like one with Adam (19.7k subs Tampa Florida Living): ua-cam.com/video/1Gr0Opff4G8/v-deo.htmlsi=lKzOqQAo7jKJVX4w Or Matt Lunden’s is a super tactical episode: ua-cam.com/video/khRdaE4_ESc/v-deo.htmlsi=rioLkfNYWrwgrIdt Anything in particular, topics or questions, that you’d recommend in future episodes? Any specific topics that would be helpful?

  • @chris_smith
    @chris_smith 3 місяці тому

    Product Hunt

  • @bringbackthefiretv495
    @bringbackthefiretv495 3 місяці тому

    What was the site he recommended please? I can't find it and couldnt understand him. Was it Producta?

    • @andrewbayon
      @andrewbayon 3 місяці тому

      Product Hunt, sorry! I’ll grab everything he mentioned and link it in the description

    • @bringbackthefiretv495
      @bringbackthefiretv495 3 місяці тому

      @@andrewbayon thanks so much! Probably just my ears 😂 I appreciate this video so much!

  • @prabhjitsingh6135
    @prabhjitsingh6135 5 місяців тому

    This was soo good!

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders 5 місяців тому

      Thanks Prabhjit! If you liked this you'll love either Matt Lunden's "How Realtors Can Make an EXTRA $350,000/YR w/UA-cam" or Matt Leicht's "How Non-Viral UA-cam Videos Turns Into $20M/YR Real Estate" both are really good and about UA-cam.

  • @emmettmortgage
    @emmettmortgage 5 місяців тому

    Shes great on IG. Always high energy great IG channel

  • @ramon.purifoy
    @ramon.purifoy 5 місяців тому

    Love it! Great practical and inspirational information.

  • @tonysellztampa7873
    @tonysellztampa7873 5 місяців тому

    Tremendous pod. Great info. Inspiring!!!

  • @JesúsSantos-r8m
    @JesúsSantos-r8m 6 місяців тому

    Really vibed with your vision on farming in 2024, Craig. You should definitely consider Mystrika, it has helped me close more deals than I could ever imagine!

  • @edhertvargasestrda6220
    @edhertvargasestrda6220 6 місяців тому

    Enjoyed Craig is insights into real estate lead gen on Building Leaders, mind-blowing thoughts! You know what can boost these strategies? Mystrika, the ultimate cold email tool on the market!

  • @Guadalupe2712
    @Guadalupe2712 6 місяців тому

    Salute to your insights on Breaking and Building Leaders, honestly incredible! cannot help but recommend Mystrika, its warmup pool is top-notch!

  • @JuanHernandez-hr4uh
    @JuanHernandez-hr4uh 6 місяців тому

    Damn, this lead gen strategy on Building Leaders was killer! But speaking from my experience, Mystrika would be a fantastic add-on. It is like mapping your sales growth!

  • @Erick-qs1vz
    @Erick-qs1vz 7 місяців тому

    Promo`SM ✔️

  • @tonysellztampa7873
    @tonysellztampa7873 7 місяців тому

    I look forward to listening to this in its entirety. ❤

  • @livinginsanfranciscoca
    @livinginsanfranciscoca 8 місяців тому

    Andrew, thanks for covering this topic! Would love to watch anything you do on the subject matter and I found this hugely valuable. Thank you! You do such a great job interviewing people.

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders 8 місяців тому

      Thank you Ruth! That really means a lot! I actually have a few more coming, one was in person with someone who tracks everything and gets $20m+ from UA-cam every year, and 300+ leads a year and converts 7-9% the same year. He’s in a longer sales cycle market in Sarasota so there’s some great long term lessons from it!

    • @livinginsanfranciscoca
      @livinginsanfranciscoca 8 місяців тому

      @@BreakingandBuildingLeaders I'll be on the look out for it! Thanks for all your hard work making great content for all of us to learn from!

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders 8 місяців тому

      Thanks! You as well, I’m enjoying your UA-cam videos! 😃 @livinginsanfranciscoca

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders 7 місяців тому

      Here's a new UA-cam one! ua-cam.com/video/p0StMmUXW-Y/v-deo.html

    • @livinginsanfranciscoca
      @livinginsanfranciscoca 7 місяців тому

      Watching!!!! Thx! ❤

  • @tonysellztampa7873
    @tonysellztampa7873 8 місяців тому

    This was TREMENDOUS. So refreshing to listen to. 👏 👏 👏. I am a fan. I'll over in my little nook of Pasco and Hernando and super resonate with this. My fav interview so far. 💯 Awesome. I look forward to sharing with others it could inspire. 👏 👏 Thanks Andrew

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders 8 місяців тому

      Thank you Anthony! I’m glad you enjoyed the convo, Kseniya’s great! I’m grateful she came on and shared everything she knows and did to build her business.

  • @hollymeyerlucas5818
    @hollymeyerlucas5818 9 місяців тому

    Thanks for the chat Andrew! Loved this convo. You’re brilliant.

  • @tonysellztampa7873
    @tonysellztampa7873 9 місяців тому

    This is gold!!!

  • @sobanvideoeditor
    @sobanvideoeditor Рік тому

    Can I edit your UA-cam video?

  • @ramon.purifoy
    @ramon.purifoy Рік тому

    14:45 to 16:05 is worthy of a short/reel

  • @zacharyg46
    @zacharyg46 Рік тому

    "promo sm"

  • @noahmoss
    @noahmoss Рік тому

    ironically this video has barely any views lmao

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders Рік тому

      Ironically building an audience isn't easy. It took Neel 3 to 5 years. Congrats on your content & channel! I hope you continue building what you enjoy & have fun while doing it. That's my goal.

  • @bambricksellsflorida
    @bambricksellsflorida Рік тому

    Authentic delivery and storytelling. Glad I found your channel!

  • @alanterealestate3345
    @alanterealestate3345 Рік тому

    Just finished watching this one, so many great takeaways but also so inspiring, thank you Amit for being you, love you.

  • @susanamurphy8278
    @susanamurphy8278 Рік тому

    I love Amit, great interview Andrew, loving the way you present new questions and trully dive deep

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders Рік тому

      Thank you Susana!!😃 I appreciate you. That's the goal, trying to dig deep in the conversations to pull out what I can.

  • @michelleurena9925
    @michelleurena9925 Рік тому

    Love Veronica ❤ she’s such a great leader in the Exp world 🎉

  • @fromthentonow8926
    @fromthentonow8926 Рік тому

    So, it's still #failure 🤷🏿. You can have all the money in the world.... broken/fatherless homes are a failure 😎 Single parent homes are a "statistic". Make it make sense.

  • @dionis5598
    @dionis5598 Рік тому

    'PromoSM'

  • @smithrs.6250
    @smithrs.6250 Рік тому

    Its true 😊

  • @jaquesmoon
    @jaquesmoon Рік тому

    Elon musk is a scammer and if you know anything of science is clear as day. Get scammed by this clown people youre awesome

  • @chickenswallow
    @chickenswallow Рік тому

    Wow you have to have the boot pretty deep down your throat to be congratulating musk on launching half-baked broken features

  • @Verobeachteam
    @Verobeachteam Рік тому

    refreshingly open, and very informative and helpful - thank you. you

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders Рік тому

      Thank you, Michael! That's awesome to hear because that's the goal.😃 I'm glad you enjoyed it and found it helpful.

    • @alanterealestate3345
      @alanterealestate3345 Рік тому

      Thank you very much for your kind words, much appreciated 🙏

  • @ramon.purifoy
    @ramon.purifoy Рік тому

    Great first episode! Consider adding the books mentioned as Amazon affiliate links in the description.

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders Рік тому

      Yeah I'll make links to the resources like the books mentioned etc. I'll work on them and thank you for the advice! I'm more in the Tim Ferriss camp where I'd rather link to the resources without a catch to it. So I may not use affiliate links.

    • @ramon.purifoy
      @ramon.purifoy Рік тому

      @@BreakingandBuildingLeaders no worries there. Selfishly the links were for my convenience as I’m listening in the car and can’t take notes. The affiliate suggestion is just the easiest way I can think of to say thanks for adding value to me as a viewer.

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders Рік тому

      @@ramon.purifoy I 100% agree with you. The goal is ultimately to continue to make the experience easier all around for the viewer. Chapters are one example. Links to resources etc. So every suggestion in that area is 110% welcomed and I plan on working on every suggestion.😃 Yeah, I see what you're saying. It's an option, I'm not closed off to the idea. For now the focus on the podcast is making deposits and become a big value add to the industry. - Andrew

  • @zaynez2332
    @zaynez2332 Рік тому

    Real estate isn't a real job by any margin. When buying my home the realtors were completely useless. Their favorite phrase was "I'm not allowed to say anything that may influence your decision to buy or not buy a house" literally get paid to walk around a house with someone

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders Рік тому

      That's unfortunate to hear. Anyone who's worked with a great agent will say the opposite because a great agent can make a world of a difference. However, with a lower barrier to entry like real estate, there's a vastly varying degree of service & expertise between agents.

  • @eeronat
    @eeronat Рік тому

    He does have a point but he makes the point in such a ridiculous manner that one cannot distinguish between wisdom and mental illness.

    • @BreakingandBuildingLeaders
      @BreakingandBuildingLeaders Рік тому

      The clip has some missing context that a high barrier to entry of using UA-cam to build your business weeds out 99% of people in 2 years. That's why most agents don't stick with it 2-3 years later. Most people can't sustain something for years so the harder it is, the fewer people traveling down that path = more opportunity for you. Its wisdom.

  • @user-oy8gq4rm1h
    @user-oy8gq4rm1h Рік тому

    Who is this guy????

  • @Kseniya.TampaRealtor
    @Kseniya.TampaRealtor Рік тому

    Great episode! Always love hearing Ken Pozek's insights