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Cognitive Creators
United Kingdom
Приєднався 20 гру 2016
We transform brands into the digital future. Today.
Cognitive Creators is a digital transformation consultancy that helps global leaders and like-minded brands to transition into the digital future.
We have been challenging conventional business thinking and identifying new digital horizons by developing frameworks that make digital adoption intuitive and sustainable. Our approach makes building the path of change possible where others struggle to decipher the challenges that the digital world brings.
Cognitive Creators is a digital transformation consultancy that helps global leaders and like-minded brands to transition into the digital future.
We have been challenging conventional business thinking and identifying new digital horizons by developing frameworks that make digital adoption intuitive and sustainable. Our approach makes building the path of change possible where others struggle to decipher the challenges that the digital world brings.
Elevating the Egnosis Brand from Strategy to Implementation
Egnosis is an established IT company delivering uniquely engineered industrial software solutions. The company, renowned for its excellence on the international level, has been providing high-value-added services for over 14 years. But as they have reached new professional heights in the field of bioinformatics and systems medicine, they felt the necessity to revamp their brand, making it more expressive to accurately reflect its personality as a strong, agile, and innovative organisation with the power of community-building.
As a result of our partnership, the Cognitive Creators team have created an authentic and strong brand image emphasising Egnosis’ deep-rooted values and driving dynamics. Through a comprehensive rebranding process, from concept ideation to implementation, honed by a solid digital strategy, we have been able to align their long-term goals with short-term tactics.
Béla Bihari, General Manager of Egnosis, shared his experience working with the CC Tribe:
"In 2021, Gnome Design Ltd. made a strategic decision to undergo a complete rebranding process, which marked a key corporate milestone. As such, it was critical to partner with an external contractor with a proven track record in branding and strategic positioning.
We decided to collaborate with the Cognitive Creators digital agency, which offered a comprehensive suite of services tailored to support our rebranding efforts. The CC team approaches every task at hand with client focus and dedication, from market analysis to the execution of marketing materials. They meticulously fulfil even our most complex and intricate requests.
Through our collaboration, we forged a strong partnership grounded in shared values and, above all, high-quality standards and precision."
#Egnosis #ClientTestimonial
As a result of our partnership, the Cognitive Creators team have created an authentic and strong brand image emphasising Egnosis’ deep-rooted values and driving dynamics. Through a comprehensive rebranding process, from concept ideation to implementation, honed by a solid digital strategy, we have been able to align their long-term goals with short-term tactics.
Béla Bihari, General Manager of Egnosis, shared his experience working with the CC Tribe:
"In 2021, Gnome Design Ltd. made a strategic decision to undergo a complete rebranding process, which marked a key corporate milestone. As such, it was critical to partner with an external contractor with a proven track record in branding and strategic positioning.
We decided to collaborate with the Cognitive Creators digital agency, which offered a comprehensive suite of services tailored to support our rebranding efforts. The CC team approaches every task at hand with client focus and dedication, from market analysis to the execution of marketing materials. They meticulously fulfil even our most complex and intricate requests.
Through our collaboration, we forged a strong partnership grounded in shared values and, above all, high-quality standards and precision."
#Egnosis #ClientTestimonial
Переглядів: 80
Відео
Steps of implementing the UX strategy in your business
Переглядів 325Рік тому
UX - Matters - In the final episode, all the pieces come together. We'll cover the to-do list, including user and market research, persona building and potential pain point identification. All the key elements necessary to put things into business perspective in your UX design approach. If you like what you see, give us a thumbs-up and subscribe to not miss out on the upcoming episodes of the U...
What is a prototype and how does it affect a product's development flow?
Переглядів 256Рік тому
UX Matters - In this 4th episode, we will explain what the advantages of prototyping in the product development flow are. Is it a waste of effort, or it can really optimize the development costs? We'll walk you through the steps to decide for yourself how it should be implemented in your UX strategy. If you like what you see, give us a thumbs-up and subscribe to not miss out on the upcoming epi...
How does UX design impact business growth?
Переглядів 1,1 тис.Рік тому
UX Matters - In this episode we will talk about UX from a business performance perspective. 88% of online customers are less likely to return to a site after they had a bad user experience, which will result in a bad Conversion Rate. To be on the other side of the fence spot the weak spots and start improving. Here is a practical explanation on how to increase KPIs with a thorough UX strategy. ...
How to avoid UX problems and increase conversion rate? (Best practices explained)
Переглядів 229Рік тому
UX Matters - In the 3rd episode, we'll share a handful of tips on the most common UX issues that keep your Conversion Rate low. Through case studies we'll show you what to watch out for in order to make your users hit that 'Register' button. If you like what you see, give us a thumbs-up and subscribe to not miss out on the upcoming episodes of the UX Matters series. Also, we will be dropping mo...
The Grandopet Success Story of Growing More than 500% in 7 Months
Переглядів 118Рік тому
Alpha-Vet, as a market leader in the B2B segment, has sought help in developing one of its division’s brands and businesses in the B2C market. Grandopet needed a fresh and different approach to digital transformation for the brand value to grow and increase its online revenue. Our mission was to put the e-commerce brand on a fierce growth path. During our collaboration, we managed to exceed exp...
What is the difference between UX, UI and CX, and why are they critical for your branding?
Переглядів 338Рік тому
UX Matters - In this episode, we will unveil the mysterious UX and see why some people get confused when they hear UX and UI or even CX in one sentence. Meeting the users' expectations goes a long way if (big IF) you're looking at it strategically. Creating an effortless user flow takes a lot of effort. Start by understanding the key terms and gear up according to your growth plan. If you like ...
UX Best Practices In Digital Transformation
Переглядів 484Рік тому
UX Matters - User Experience strategy is indispensable in any brand's growing trajectory. In this series our Head of Design Department explains the key steps to take into account in your UX approach from a business growth perspective. If you like what you see, give us a thumbs-up and subscribe to not miss out on the upcoming 5 episodes of the UX Matters series. Also, we will be dropping more vi...
Webinar on Sustainable Data-Driven Marketing
Переглядів 1342 роки тому
Spending more and more on paid advertisement isn’t sustainable. Neither from a financial perspective or a data perspective. What are we planning to do when platforms like Google, Meta, or TikTok would suddenly stop providing any data? If you think about Google’s third-party cookie ban, this concept is not even as distant as first seen. That’s why the time has come when we as leaders consider ne...
How to Get Out of the Rat Race of Infinite Spending in Digital Marketing - Webinar Intro
Переглядів 712 роки тому
If you are a leader in Technology, Marketing or Sales who works with data, then help your team understand that relevancy is critical. E.g. If somebody is reading about cycling, it doesn’t mean that tomorrow they want to buy a new bicycle. Thus don’t target only based on reading interest. To be relevant, you need to identify behaviour patterns that narrow down the error. The error of being irrel...
How to Get Out of the Rat Race of Infinite Spending in Digital Marketing - Webinar Teaser
Переглядів 17 тис.2 роки тому
Register: cognitivecreators.com/webinar With digital marketing getting more expensive by the day, leaders are trying to catch a train leaving for infinite spending, driven by the tech mammoths. Eventually, reaching a breaking point is not a question of if but when. That’s why we have to talk about a total transformation of the global mindset and methodology resulting in sustainable data-driven ...
Data Privacy is Overrated, Digital Noise is Underrated
Переглядів 1502 роки тому
Not even Apple values privacy as you would think, learn why data privacy is overrated and how current privacy strategies might create more harm than value. Register for our next webinar: www.cognitivecreators.com/webinar Chapters: 00:00 Intro 00:34 Apple & Privacy 01:18 Overrated Privacy 01:58 Exercise 03:35 Better privacy decisions 04:32 Relevancy The other day, I was out for business dinner w...
How To Step On The Right Path Of Your Digital Transformation Journey?
Переглядів 1672 роки тому
Digital is the new normal. And although most of us are aware of the digital world’s downsides, like many companies misuse personal data to their advantage, rejecting digital altogether is not the direction we should be heading. In our series’ last video, we’ll give you a hint on how you can use digital in an approach that benefits your business just like the Via Ferrata benefits the hiker to ab...
Why Should Nature Be Your Next Inspiration For Digital Transformation?
Переглядів 4142 роки тому
Nature is the core inspiration behind the design of our everyday objects, processes, and technologies. When it comes to conquering digital transformation, however, nature might not be our first influence. But it should be. The ways natural phenomena and digital transformation are intertwined are more than just philosophical or theoretical. In this first video of our series, we look at some basi...
Why Is Digital Transformation The Metamorphosis Of Your Business?
Переглядів 1832 роки тому
In its most acknowledged meaning, adaptation is a biological process through which organisms transform and evolve in order to survive. But what does that have to do with digital transformation? Quite a lot, if you ask us. This video will show you how nature’s adaptation rules (like the ability to sense change and adapt quickly) are vital and apply not only to nature but to businesses as well, t...
Is Innovation The Key To Succeed And Excel In Digital Transformation?
Переглядів 1072 роки тому
Is Innovation The Key To Succeed And Excel In Digital Transformation?
How Can Fibonacci Numbers Inspire Digital Business And Revenue Growth?
Переглядів 3402 роки тому
How Can Fibonacci Numbers Inspire Digital Business And Revenue Growth?
How Does A Digital Transformation Strategy Resemble Natural Ecosystems?
Переглядів 2822 роки тому
How Does A Digital Transformation Strategy Resemble Natural Ecosystems?
Digital Transformation Success Stories: The Digital Smash Hits of Volkswagen, IKEA & LEGO
Переглядів 3,6 тис.2 роки тому
Digital Transformation Success Stories: The Digital Smash Hits of Volkswagen, IKEA & LEGO
The Black Box They Are Selling To You Doesn't Exist
Переглядів 622 роки тому
The Black Box They Are Selling To You Doesn't Exist
Digital Transformation Projects: 5 Steps to Keep in Mind
Переглядів 4932 роки тому
Digital Transformation Projects: 5 Steps to Keep in Mind
Strategy vs. Business Strategy vs. Digital Strategy vs. Digital Transformation Strategy
Переглядів 4272 роки тому
Strategy vs. Business Strategy vs. Digital Strategy vs. Digital Transformation Strategy
Agile Team Structure and Roles: What Makes Up the Dream Team?
Переглядів 3,9 тис.2 роки тому
Agile Team Structure and Roles: What Makes Up the Dream Team?
Is Digital Strategy Harder Than Chess Strategy?
Переглядів 1212 роки тому
Is Digital Strategy Harder Than Chess Strategy?
Why Is Digital Growth More Expensive Than Ever?
Переглядів 892 роки тому
Why Is Digital Growth More Expensive Than Ever?
How To Start A Digital Transformation Journey?
Переглядів 1993 роки тому
How To Start A Digital Transformation Journey?
The Bee Paradox - What Can We Learn From Bees About Digital Transformation?
Переглядів 2463 роки тому
The Bee Paradox - What Can We Learn From Bees About Digital Transformation?
36% Of B2B CMOs Made A Strategic Mistake In 2021
Переглядів 1233 роки тому
36% Of B2B CMOs Made A Strategic Mistake In 2021
Thank you
great to find such information rich content, please keep it up always! learnt a lot💯
It is a great video thanks for the great information and well delivered. This is exactly what I was looking for.
It is a great video thanks for the great information and well delivered. This is exactly what I was looking for.
It is a great video thanks for the great information and well delivered. This is exactly what I was looking for.
Very interesting and gracefully presented!!
Fabulous explanation about the topic sir. Thank you for helping me out
Yay ! Seconf like is Me 😎😎
Good presentation but way too slow in the delivery....faster please.
promosm
Looking forward to these upcoming episodes. It will surely help and inspire organizations to prioritize their user experience and how digital transformation will help to achieve it.
Thanks for your encouraging thoughts! We dropped the latest episode just now, so please feel free to watch it here: ua-cam.com/video/2oC24kEplpI/v-deo.html
Kandungan video sangat baik, tahniah
🅿🆁🅾🅼🅾🆂🅼 ⭐
Absolutely amazing
This was explained really well. Could you please do one for Product Delivery Lead & where they sit in a Digital Agile team?
Thanks for your feedback! We're always happy to hear that our videos prove to be helpful. 🙂 We don't have your suggested topic on our agenda at the moment, but we'll be sure to reach out to you when we do. Until then, you're welcome to scan through our channel for other videos related to digital: ua-cam.com/channels/BNJA_p_qS_MlFYia3Kv9gQ.html
very good explanation
Nice to hear that you found it worthwhile! You're welcome to our channel to watch more videos related to digital. 🙂
Well explained
We are glad you found it useful. :) You're welcome to our channel to watch more videos related to digital: ua-cam.com/channels/BNJA_p_qS_MlFYia3Kv9gQ.html
Amazing content, thanks!
We are glad you like it. :) Feel free to watch the remaining episodes of the series here: ua-cam.com/video/fHDnG_X0mR8/v-deo.html or scan our channel for more topics related to the digital world.
¡Excelent content! I thinking about both roles in same project. I don’t imagine only one person for all of responsability.
Thanks for your thoughts! In our experience, it really depends on the size and complexity of the project at hand. Robust projects might require both roles, or even more. Whereas for smaller projects, it's best to concentrate responsibilities in the hands of only one person to avoid unnecessary clutter in the team.
Very good series thanks...Graphics were brilliant
Nice to hear that you found the series worthwhile! You're welcome to our channel to watch more videos related to digital.🙂
Ok bro 👍
what about product managers. Aren't they responsible for product vision and strategy, and product owners for business requirements like backlog, etc?
Great question! Yes, product managers typically have a highly strategic role and are accountable all throughout the product lifecycle. Compared to them, we could say that the role of product owners requires a more narrow focus and closer work with the project team. However, not every team and not every project/product requires the presence of both product managers and product owners. More robust projects might entail the need for both roles, whereas smaller projects might require just one of them to avoid unnecessary clutter in the team.
ua-cam.com/video/YgyUcUPBU5U/v-deo.html
Absolutely great video! Thank You for the effort! 😍
We are glad you liked it. :) Feel free to watch the remaining episodes of the series or scan our channel for more topics related to the digital world.
Thanks for the series, everything was clearly explained and the graphic illustrations helped a lot.
We're glad you found the series helpful, and also thanks for the feedback! If you're interested in topics related to digital, feel free to scan through other videos on our channel.