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Episode 15: Cracking the FMCG Code with Yashita - The Brand Design Queen 🎨
In this episode of the Grafix Mistri Show, we dive into the incredible journey of Yashita, a brand designer, agency owner, and the ultimate FMCG queen. From starting her career with brands like Dabur, Nestle, and ITC at the age of 19 to building a thriving design agency, Yashita shares her story of grit, passion, and excellence in the world of branding.
Get ready to uncover:
✅ How to kickstart a freelance journey 🚀
✅ The secret to handling clients like a pro 👩‍💻
✅ Why packaging design is the most fun! 🎁
✅ How to attract clients with content and community 📱
✅ Her process for creating impactful Behance projects ✨
✅ The right way to present logos to clients to avoid rejections 🔥
✅ Why everyone should experience a job at least once!
Yashita also gives us insights into managing 4-5 calls for brand strategy, the power of Figma, and what goes into a 5-lakh branding project! Whether you’re a beginner or a seasoned designer, this episode is packed with actionable tips and inspiration to level up your game in the design and FMCG industries.
👉 Don’t miss this one - it’s a masterclass for designers, by a designer!
💡 Got questions about branding or freelancing? Drop them in the comments below, and let’s discuss!
⏰ Chapters:
Check timestamps to jump to your favorite parts!
(00:00:00) - Preview
(00:01:39) - Intro
(00:01:52) - Started working for brands like Dabur, Nestle, ITC and more at the age of 19.
(00:08:13) - Everyone should do a job once in their life.
(00:10:30) - The start of a freelance journey.
(00:13:01) - Importance of badges and how to get them?
(00:17:51) - The entire process from getting clients to working for them.
(00:21:29) - How to take good briefs from clients?
(00:23:13) - How to do a sales call that seals the projects?
(00:24:49) - It takes 4 to 5 calls with the client to finalize the brand strategy first.
(00:32:02) - Good presentations attract smart clients.
(00:35:33) - Say no to negotiations by niching down and becoming an expert,
(00:40:56) - How to avoid and deal with rejections?
(00:42:24) - Shoutout to studio Sixf!
(00:43:06) - What is FMCG and why did she get into this field?
(00:44:51) - Packaging is the most fun yaar!
(00:46:55) - Working on Figma has been a game changer for our agency!
(00:48:49) - 1.5 months is the average turnaround time of her agency.
(00:50:20) - Per branding she charges 5 lakhs!
(00:55:55) - What is brand identity from scope of work to deliverables?
(01:01:18) - How did she attract clients from her content and community of 1500+?
(01:06:16) - 30 days design challenge that resulted in Studio SixF formation.
(01:08:04) - Explain your process in the reels to attract clients.
(01:13:29) - Even if you are a beginner, learn and build in public.
(01:14:58) - The right way to create excellent behance projects.
(01:20:12) - Do passion projects to build your portfolio while doing a job.
(01:21:59) - Top inspirations and resources.
(01:23:17) - Present your logos to clients this way to never get rejections.
(01:26:06) - What’s next?
(01:27:32) - Outro
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Are you looking to elevate your brand or need expert branding services?
Get in touch with us today to start your branding journey!
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Got questions about branding or freelancing? Drop them in the comments below, and let’s discuss!
#GrafixMistriShow #Branding #FMCG #PackagingDesign #FreelancingJourney #StudioSixF #YashitaDesigns