Відео

A gaming marketing use case byte for L'Oreal's Prada Candy 0:00 Intro 0:11 Campaign overview 0:33 In-game advertising within Candy Crush Saga 0:47 Advertising ROI 1:15 Effective targeting explained 1:49 Key takeaways

Everything marketers need to know about gaming strategy. A three part series. 0:00 Part one intro 1:05 How to think about the Metaverse 2:53 The first step of gaming strategy development 4:02 How to think about game experiences 6:03 Gaming partnerships explained 7:42 The second step of gaming strategy development 12:33 Part two intro 13:46 Target gaming audiences explained 14:30 Gaming spaces e...

The entire Gaming Marketing Fundamentals course 0:00 Intro 1:45 Nike's Air Force 1's example of marketing through culture 4:09 Gaming culture in the fighting game community (FGC) 7:39 How does gaming culture work? 10:16 The key to authenticity in gaming 11:09 How Chipotle tapped into in-game currency 14:11 Chipotle's Twitch viewer rewards 16:21 Chipotle's EVO activation 18:48 How influence work...

All marketers should know these terms related to gaming marketing strategy.

All marketers should know these terms related to gaming marketing strategy

All marketers should know these terms related to gaming marketing strategy

An explanation of how to think about the gaming marketing mix

An explanation of how to think about the gaming media mix

An explanation of how to think about gaming media

A clarification of how to think about gaming marketing strategy

The third part of everything marketers need to know about developing and executing a gaming strategy. 0:00 Intro 0:39 What is strategy? 2:01 Are video games media? 3:47 What is gaming media? 4:41 Chipotle's media mix for its FGC program 6:16 Kellogg's Minecraft gaming campaign 8:16 What is the marketing mix? 8:31 Product 9:04 Pricing 9:29 Place 10:11 Promotion 10:57 Kellogg's gaming marketing ROI

All marketers should know these three terms related to gaming media

A gaming marketing use case byte for Mountain Dew's Final Fantasy XIV Dawntrail promotion. 0:00 Intro 0:12 Campaign overview 0:50 Understanding the promotion 1:11 Mountain Dew's gaming advertising mix 1:35 Target marketing tactics 1:54 Key takeaways

All marketers need to know these three vocabulary terms to grasp the gaming lifestyle

Amazon Prime's Fallout gaming marketing strategy

The gaming lifestyle explained

How to evaluate gaming spaces

What is a gaming space?

What is a target gaming audience?

The Marketer's Guide to Gaming Strategy - Part II

The Marketer's Guide to Gaming Strategy - Part I

The Marketer's Guide to Gaming Culture - Complete Series

The Marketer's Guide to Gaming Culture - Part III

Chipotle's Evo Activation | A Learning Byte

Chipotle Twitch Viewer Rewards | A Learning Byte

Chipotle's Street Fighter 6 Activation | A Learning Byte

The Marketer's Guide to Gaming Culture - Part II

The Marketer's Guide to Gaming Culture - Part I

The Marketer's Guide to Gameplay